The cure for the common cold call
February 01, 2018
The cure for the common cold call
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with LeadFuze
My company uses LeadFuze as a primary cold email campaign management tool. The features included make list creation/curation, sequence generation and reporting a breeze.
Pros
- Lead list creation - the AI tool allows me to create a targeted list for a very specific slice of potential customers.
- Sequence creation - easy to use, and I can quickly split test for most effective campaign attributes.
- Real-time reporting means I can see immediately what is and is not working.
Cons
- The academy (tutorials) are an excellent resource, but it still took me a few times through to get the relationship of lists, sequences, and schedules into my brain.
- It's a fabulous cold email tool, but it's still cold email. Sooner or later you need to pick up the phone!
- Would be nice if lead information included direct phone numbers and more personal details (I hear that's coming soon).
- Too soon to tell, but with 30-40% open rates I know my emails are at least getting through to the prospects I need to reach.
- Cliently
Much better value, although with less curated approach.
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