Item: LinkedIn Sales Navigator
Rating: 7
Author: Moses Thien

Overall Satisfaction with LinkedIn Sales Navigator

Use Cases and Deployment Scope

We use LinkedIn Sales Navigator to generate leads and do in-depth searches for preferred clients. It is really helpful to reach the direct decision-maker. Apart from that, this is being used primarily for sales and prospecting where all our outreach effort are being concentrated on. It helps to build a lead generation machine at a great and affordable price.

Pros and Cons

Pros

Easy to use
Cost effective
Wide database

Cons

Limited to one account
Has a connection limit
Can have a better UI

Return on Investment

It increase our sales
Increase our targeted outreach
Increase lead management

Alternatives Considered

D7Leadfinder. This is a generic sales tool that most people use in finding database. This is not as effective as Linkedin Sales Navigator as it does not give you access to the decision maker directly most of the time. Hence Linkedin Sales Navigator is definitely a far winner from a lead generation perspective

Key Insights

Do you think LinkedIn Sales Navigator delivers good value for the price?

Yes

Are you happy with LinkedIn Sales Navigator's feature set?

Yes

Did LinkedIn Sales Navigator live up to sales and marketing promises?

Yes

Did implementation of LinkedIn Sales Navigator go as expected?

Yes

Would you buy LinkedIn Sales Navigator again?

Yes

Likelihood to Recommend

It is great for prospecting and connecting with decisionmakers. For example, we use it to connect with business consultants where we are selling a very specific business software to them. It allows to concentrate on a target market. If you are looking for local business owner, Linkedin might not be as appropriate as they usually do not answer their messages

LinkedIn Sales Navigator Feature Ratings

Comments

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