market-(ing)(er)(o)
September 15, 2015

market-(ing)(er)(o)

Alan Blashaw | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Marketo

We use Marketo to manage our marketing activities. Our marketing department primarily uses it, but other departments can definitely benefit too. Overall, it helps us automate many of our processes, which increases efficiency.
  • Can be extremely powerful if you know how to use the available features.
  • Easy drag and drop features.
  • Excellent user community.
  • Isn't always the most intuitive.
  • The learning curve, while not bad, is still somewhat challenging.
  • Increased efficiency
  • Better reporting
  • Easy automation
Marketo should only be implemented if you already have a solid marketing foundation.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
6
Landing pages
Not Rated
A/B testing
8
Mobile optimization
7
Email deliverability reporting
8
List management
7
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
6
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
7
Standard reports
Not Rated
Custom reports
7
API
6
Role-based workflow & approvals
7
Customizability
5
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated