Marketo User
March 28, 2018

Marketo User

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Consumer Marketing Solution

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Marketo

Our marketing team is currently using the Marketo platform on a daily/weekly basis. We use Marketo for our lead nurturing programs, email design/scheduling/automation, and lead database.
  • Database management
  • Lead nurturing
  • Email scheduling
  • I found the learning curve to get comfortable with using Marketo to be quite difficult
  • Functionality isn't as intuitive as you'd expect
  • Upsell
  • Lead Management
  • Prospecting / New Business
We primarily use Marketo for our lead database management and for lead generation. Having this tool helps us to reach our goals for new leads for our inbound sales team.
It's a global solution and can be scaled and customized to fit a diverse set of needs.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
5
Dynamic content
3
Ability to test dynamic content
4
Landing pages
5
A/B testing
6
Mobile optimization
3
Email deliverability reporting
7
List management
7
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
7
Data quality management
5
Automated sales alerts and tasks
Not Rated
Calendaring
6
Event/webinar marketing
8
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
6
Custom reports
4
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
4
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated