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Marketo in our organisation
Updated November 14, 2018

Marketo in our organisation

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo ABM
  • Marketo ContentAI

Overall Satisfaction with Marketo

Marketo is used by our marketing department for lead management and marketing campaigns. For us, it's important to have a system that can be customised to our organisation's needs and integrated to our Microsoft Dynamics. Our marketing department creates both inbound and outbound campaigns within the system that in turn generate leads and in the end won opportunities.
  • Highly customisable
  • Scalability
  • Without a doubt the best MA tool on the market
  • Quite steep learning curve compared to other tools
  • User Interface is old but will be updated in May 2018
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
  • Other
Ultimately we've bought Marketo for generating new leads and money in the end. Marketo is used for all sales goals but today mainly for prospecting and new business. However, we do upsell and cross-sell campaigns. We are currently planning to do new campaigns and customer retention will most likely be one.
100,000 to 250,000
B2B
I rate Marketo a nine because the only time I would not recommend Marketo is for an SMB company with a 1 person marketing team who can't afford the time or money to invest in Marketo. Otherwise, I would say Marketo is the best tool for any mid to enterprise company.

Adobe Marketo Engage Feature Ratings

7.3
WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
8
Landing pages
7
A/B testing
8
Mobile optimization
7
Email deliverability reporting
8
List management
7
Triggered drip sequences
6
9.8
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Event/webinar marketing
10
Social Media Marketing ()
Not Rated
8.0
Dashboards
8
Standard reports
8
Custom reports
8
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Microsoft Dynamics CRM
10

Using Marketo's core features

  • Channels
  • Programs
  • Email Templates
  • Forms
  • Landing Pages
  • Smart Campaigns
  • Lead Scoring
  • Lead Sourcing
  • Segmentation
  • Lead Nurture
  • Reporting/Analytics