Lead Generation and Outreach for a Content Writing Agency
March 07, 2023

Lead Generation and Outreach for a Content Writing Agency

Houssam Bouchakour | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Martal Group

Finding tech businesses that needed content services repeatedly and on a regular basis was a huge challenge for us before working with Martal Group. Our agency struggled to initiate conversations with content managers at big IT companies and keep them interested throughout the sales journey.

With their lead generation and sales outreach services, Martal helped us better understand who our target clients are and how we should communicate with them. The SDR team we hired developed a lead generation plan that allowed us to reach hundreds of tech businesses within our target market and promote our content services to them.
  • Highly-qualified sales team with +14 years of experience
  • Account-based multi-channel sales approach
  • Excellent customer onboarding flow
  • Outstanding outreach personalization skills
  • We've had a great experience with Martal! No suggestions at the moment.
  • Improved understanding of our target customers
  • Accelerated prospecting and outreach efforts
  • Outstanding cold outreach campaign results (both for cold emailing and cold calling)
  • Remarkable increase in monthly leads and monthly appointments

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What made Martal Group a perfect fit for us is the decades-long experience they have to offer when it comes to selling to B2B companies in the tech industry. In addition, everyone we interacted with at Martal was transparent and easy to communicate with — which is something we highly appreciated considering our negative past experiences with other competitors.

Another area where Martal Group stands out is the omnichannel marketing approach they used to connect us with buyers within our target industry. Instead of using just cold emailing, the team behind Martal also leveraged cold calling, LinkedIn, and social media marketing to maximize engagement for our outbound campaigns.