Item: Optimizely Content Marketing Platform
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We use the Optimizely Content Marketing Platform to manage the content lifecycle. We develop, collaborate, and track content used in marketing programs.

Pros and Cons

Planning
Collaboration
Reporting

The reporting functionality is robust - I spend a lot of time building / adjusting views and saving them. It would be nice if more reports were available out of the box.

Return on Investment

Reduced time spent on manual reports
Increased collaboration by 100%

Usability

The work request planning and calendar / summary reports are most useful for improving cross-functional collaboration and improving the use of the content in campaigns.

The Content Marketing Platform has streamlined the creation and publication of our teams content. We use it specifically for managing the development, creation, and approvals of our written customer success stories. We were able to build custom development stages mapped to our process/stages, and we can now easily provide executive summaries (forecast and summary) and detailed status reports.

Optimizely (Welcome) Content Marketing Platform - Improve Efficiency & Collaboration

Overall Satisfaction with Optimizely Content Marketing Platform

Use Cases and Deployment Scope

Pros and Cons

Return on Investment

Usability

Alternatives Considered

Key Insights

Do you think Optimizely Content Marketing Platform delivers good value for the price?

Are you happy with Optimizely Content Marketing Platform's feature set?

Did Optimizely Content Marketing Platform live up to sales and marketing promises?

Did implementation of Optimizely Content Marketing Platform go as expected?

Would you buy Optimizely Content Marketing Platform again?

Likelihood to Recommend

Optimizely Content Marketing Platform Feature Ratings