Eloqua makes automation seamless
March 23, 2019

Eloqua makes automation seamless

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

It is being used by our marketing department to do email and marketing automation for the entirety of our marketing communications.
  • The reporting gives deep insight into every aspect of email.
  • The dynamic content makes using the same email template for different segments seamless.
  • The contact washing machine integration within Eloqua makes cleaning your database and segmenting easier than any other platform.
  • Eloqua could improve by creating an easier to use platform for new users.
  • The process of duplicating emails could be easier.
  • When you upload photos directly into an email, it’s difficult to file it within a certain folder
Eloqua has impacted my ability to scale because of the innovation within the platform. It has so many features and benefits that are advanced far beyond other platforms.
  • It has given me the ability to dive deeper into the analytics of our email.
  • I have been able to clean up our database, which gives better engagement.
  • It was hard to use at first as a new user, which made productivity slower.
Eloqua is far more advanced than Pardot. It has deeper reporting and automation capabilities.
Oracle Eloqua is well-suited for enterprise companies that are doing sophisticated marketing automation. It’s a less appropriate platform for companies that are smaller, and just dipping their toes into automation.

Oracle Marketing Feature Ratings

WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
10
Landing pages
9
A/B testing
10
Mobile optimization
7
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
8
Event/webinar marketing
9
Social sharing and campaigns
10
Social profile integration
10
Dashboards
8
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
9
Customizability
10
Integration with Salesforce.com
10