Item: Oracle Marketing
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Eloqua is being used primarily by the marketing department to support email communication, form and landing page automation, sharing of data and web analytics and tracking as well as social integration. The tool is used both for B2B and B2C communications to get nurses to fill jobs and to get hospitals to open jobs with us.

Pros and Cons

CRM integration and customized automated processes like sending working nurses an automated reminder each week to submit their time sheets (this is unique because our nurses in "working status" changes every single week, so it's a dynamic integrated campaign)
Notifies us when leads from our website do not successfully go into our CRM
Automates several of the manual recruiting follow up and paper work processes

Would like to be able to put a form or video content into the body of an email
Would like to integrate with our SMS platform
Would like to view digital body language on a segment level view, rather than on the individual profile

Scalability

We have been able to scale our marketing for our database of about 100k nurses and 100k clients. We are able to automate the recruitment process of about 80-100 job applicants a day, and push them through our process with progressive profiling and automated reminders.

We are able to scale our client marketing in the same way.

Return on Investment

Eloqua has enabled us to make sure that our lead flow is complete and we are not missing any data on our client or nurse leads.
Eloqua has enabled us to integrate our social channels and event marketing in holistic campaigns.
Eloqua has helped us with list management and engagement campaigning.

Alternatives Considered

Salesforce App Cloud and Mailchimp

Eloqua has much deeper segmenting, rationalization, automation, form and landing page capabilities.

Likelihood to Recommend

Eloqua is a fantastic tool when it comes to holistic campaign reporting and automation, when you include functionality of forms, landing pages, and other Eloqua plugins like social connectors and things like GoToWebinar.

Eloqua is less appropriate when trying to create large scale forms and surveys, as it does not include benefits like skip logic.

Oracle Eloqua Review

Software Version

Overall Satisfaction with Oracle Eloqua