Item: Salesforce Sales Cloud
Rating: 8
Author: Jaimie Bakas (Crandell)

Use Cases and Deployment Scope

SFDC is used widely, the entire sales team and marketing teams are enabled in SFDC. Marketing uses SFDC to track campaigns and demand generation and reporting on the leads coming from those activities. Sales uses SFDC for tracking on opportunities to close. Marketing is keen to understand through SFDC how much marketing activities are influencing pipeline.

Pros and Cons

Campaign attribution
Campaign tracking
Lead source tracking

Multi Touch Attribution
Account Based Marketing, lead to account matching to enable ABM campaign tracking
Reporting across the lifecycle of a campaign and tactic/activity influence

Return on Investment

Imperative to our business.
Would not be able to track any lead generation or attribution to marketing without it.

Alternatives Considered

The ability to manage your entire marketing universe, the ability to add on (data.com, social.com, pardot) the entire marketing cloud is so powerful.

Other Software Used

Demandbase, Sprinklr

Likelihood to Recommend

SFDC is perfect for tracking a lead's journey through the sales cycle, I think where it's lacking is the tracking of the marketing activities that sourced or influenced those leads to close. The ability to see the source of the lead, what influenced it's acceleration is lacking and multi touch attribution on marketing activities would help here.

SFDC

Software Version

Overall Satisfaction with Salesforce.com