Item: SAP Customer Data Solutions
Rating: 9
Author: Gianna Ladner

Use Cases and Deployment Scope

We knew we could make better use of our website before working with the SAP Customer Data Platform, and we needed a partner who could help us do so. We have observed an improvement in conversion rate and customer retention since establishing individualized interest-based web experiences for our clients. We are also seeing a lower bounce rate since clients are more inclined to pay attention when they only view screens that make sense to them. We intended to increase our advertising spend and make better use of our marketing budget, SAP Customer Data Platform Predictive Audience has proven quite helpful in achieving this goal.

Pros and Cons

What I enjoy best about the SAP Customer Data Platform is that it enables us to create a more personalized experience for our clients.
We may target clients based on their interests using SAP Customer Data Platform's segmentation features, utilizing the rich templates, we construct experiences tailored to the customer's preferences, such as playing with banners.
Machine learning is a tremendously strong technology with enormous promise, and SAP Customer Data Platform has built an excellent foundation for it to be realized.

The main obstacle we had was that the SAP Customer Data Platform offers numerous products, features, and use cases, so the learning curve was steep, but we were able to adapt to its functionality with the assistance of our account managers.

Return on Investment

It is fantastic for customer retention; we can measure visits and customers as well as their frequency, and we now have a higher total client lifetime value across all apps.
We have a favorable ROI in terms of client base expansion and the lifetime of the sites and technologies that the platform has been incorporated into for our customers.

Reliability and Availability

It is extremely nice since I have not had any problems with availability; nevertheless, the program is updated on a regular basis; we recently had a UX change in the CDC interface. As a developer, it might be difficult to go forward with a new UX change.

Key Insights

Do you think SAP Customer Data Solutions delivers good value for the price?

Yes

Are you happy with SAP Customer Data Solutions's feature set?

Yes

Did SAP Customer Data Solutions live up to sales and marketing promises?

Yes

Did implementation of SAP Customer Data Solutions go as expected?

Yes

Would you buy SAP Customer Data Solutions again?

Yes

Likelihood to Recommend

Currently, this RaaS service appears to be appropriate for any record-based requirement where we need to utilize the same database for numerous apps since it unifies the whole customer base and provides the data in a unified manner, which is excellent for a business. Although I would not advocate this solution for small firms with a single B2C application, it is perfect for companies who do not have a large number of developers. On the other hand, if the company has full-fledged developers, they will select alternative market possibilities.

Powerful and reliable platform, easy to implement.

Modules Used

Overall Satisfaction with SAP Customer Data Solutions