Item: SAP Customer Data Solutions
Rating: 9
Author: Glenn H. Miller

Use Cases and Deployment Scope

After learning about our needs, we made the decision to test SAP CDP. The SAP CDP account management team suggested that we utilize their Web Suite to enhance the UI/UX of our website and their Mobile App Suite to provide customized user experiences. application. In order to customize product suggestions based on distinct user behavior and preferences, the team also recommended that we integrate their AI-powered Smart Recommender tool on our website. Our website needed more and better traffic, and SAP CDP Web Push provided the solution. Also, their on-site themes, such as the banner overlay and spinner, helped us enhance user engagement and retention.

Pros and Cons

We are pleasantly satisfied with the results we obtained after implementing their Smart Recommender technology; Just one week after implementation, we saw a huge improvement in our conversion rates and a reduction in churn.
To make our website more attractive to our users, SAP CDP provides a variety of responsive and easy-to-use themes.
We employ their banner overlay designs, web push, spinner, and other features to provide our users with the most engaging website experience possible, for example, we were able to significantly lengthen the duration of sessions using the banner overlay.

The SAP CDP dashboard shows real-time results and data for each campaign, but the information is a bit difficult to understand without more context or explanation.
Since we often rely on consultants to explain the numbers to us, I would appreciate if the dashboard were a little easier to understand on our own.

Return on Investment

We have higher client maintenance and diminished steady loss, CLV expanded over time.
We were able to improve the computerized relationship with clients and increment the client base, and we too know our clients superior.

Reliability and Availability

There have been very some blackouts recently, but SAP Client Information Solutions' response time is quick and they keep you educated of the advance of the issues they resolve. We had a few issues amid integration with SAP Commerce Cloud and whereas characterizing custom enrollment streams (through screenshots) at to begin with, but as the item developed, the issues were settled.

Key Insights

Do you think SAP Customer Data Solutions delivers good value for the price?

Yes

Are you happy with SAP Customer Data Solutions's feature set?

Yes

Did SAP Customer Data Solutions live up to sales and marketing promises?

Yes

Did implementation of SAP Customer Data Solutions go as expected?

Yes

Would you buy SAP Customer Data Solutions again?

Yes

Likelihood to Recommend

In a B2C environment, with customer data flowing from many sources and integrated with a customer data platform to create a 360-degree perspective of customers, this solution is ideal. It is particularly ideal for firms who have different systems and need to consolidate customer management and user registration on the same platform to prevent having duplicate information since it is very adaptable to customer demands and collects other sorts of data that the business need and spreads.

SAP Customer Data Platform increased the conversion rate.

Modules Used

Overall Satisfaction with SAP Customer Data Solutions