Now you can know where your content is!
October 28, 2019

Now you can know where your content is!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Seismic

Seismic is used across sales, marketing and customer success. It allows us to streamline the distribution of marketing and CS content directly to the sales organization, and also helps provide marketing with visibility into which content is best consumed by prospects.

Pros

  • Ease of use and shallow learning curve. As a front-end user, the technology is very intuitive and requires little training.
  • Being able to report not only which pieces of content are performing best, but which reps are engaging with the platform the most is critical for proving the ROI of the tool.
  • Reduces duplicative content through version control. Metrics are maintained when new versions of a content piece are published, which really helps simplify performance analysis.

Cons

  • Folder structure and organization is confusing at first and can be tedious when publishing content to different profiles.
  • Opportunity and revenue attribution within Salesforce is non-existent. Proving the value of content against revenue is a critical feature, and we are hoping this becomes available in the near future.
  • ROI has been difficult to measure, due to the lack of integration with Salesforce for opportunity reporting purposes.
Though we have not needed to reach out to support very often, the responses were timely and solved our needs when we did require assistance.

Do you think Seismic delivers good value for the price?

Yes

Are you happy with Seismic's feature set?

Yes

Did Seismic live up to sales and marketing promises?

Yes

Did implementation of Seismic go as expected?

I wasn't involved with the implementation phase

Would you buy Seismic again?

Yes

Seismic has been a game-changer for reducing the back-and-forth between sales and marketing on where and how to access certain pieces of content. Now, everyone knows to leverage Seismic as the first means of discovery which has alleviated many headaches and has also increased the number of content pieces delivered to prospects (by 90%). As our content consumption has increased, so have our view rates (by about 40%). We have also seen the time spent on the content jump from <1 minute to upward of 5+ minutes.

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