SharpSpring: Great for Knowledgeable SMB Digital Marketers
February 23, 2019
SharpSpring: Great for Knowledgeable SMB Digital Marketers
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with SharpSpring
In my role as a marketing strategy consultant for a growing financial services organization, I really enjoyed using SharpSpring. We needed to continually communicate variable messages to a wide range of audiences in various stages of their buying journey. Without a lot of experience and no training in the platform, I was able to jump in and create several funnels, all leading to personalized landing pages. I love the way the full suite of services was integrated and relatively easy for a "newbie" to use. We leveraged the platform to drive ongoing revenue growth for the several years that I was supporting the organization.
- SharpSpring is relatively easy to learn, and you can quickly get started creating campaigns.
- SharpSpring is intuitive enough that you can create complex campaigns without a great deal of time investments.
- Marketers and designers found it easy to collaborate, creating assets and linking them together.
- I loved the way you could send customers through various funnels and switch them mid-stream.
- Lack of or limited calendaring is a challenge.
- The email interface is a bit limited in scope, and templates may not always be compliant with all browsers.
- While you can integrate with Zaps, would love to see major players in chat and social integrations.
- In general, I would say SharpSpring represented a positive ROI because we were able to grow sales and measure the impact on our business in near-real time.
I've used multiple marketing automation tools including Infusionsoft, Marketo, ACT On and more. I actually rank SharpSpring up there with Marketo in terms of functionality, and far superior to Infusionsoft in terms of ease of use. It's a pretty intuitive platform if you're familiar with marketing automation concepts and understand how to use them effectively.
I can see how people who are just starting out with marketing automation -- building workflows, drip campaigns and integrated landing pages -- could be a bit intimidated by the platform.
I can see how people who are just starting out with marketing automation -- building workflows, drip campaigns and integrated landing pages -- could be a bit intimidated by the platform.