Smart Adserver – the SMART thing to do
January 30, 2018
Smart Adserver – the SMART thing to do
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Smart AdServer
We use Smart AdServer primarily in the marketing department in my ad agency. I recently started working at a new agency, and it was refreshing that this is the system that they're adopting – the whole organization will be meeting on it soon – but I digress. Smart AdServer is great for integrating functionality. It enables auctions, custom ad units and forecasting. This goes across the board to also cover mobile and audio.
- It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
- It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
- It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
- I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
- Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
- I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
- It's helped my organization better manage our traffic flow.
- It's reduced the amount of work on our social media manager.
- It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud.