StatCounter is not Google Analytics and that is a good thing.
Overall Satisfaction with StatCounter
Sting is one client for whom I have used StatCounter. The main reason is Google Analytics has a learning curve and I want my clients to have easy solutions like StatCounter. For most, it provides more than enough data, in good contexts, to quantify and qualify my efforts as a Digital Marketing Strategist.
Pros
- Reports are general, which sometimes is all a client wants to know.
- Data is ordered logically and is easy to flip between screens.
- It's simple to add to any site.
- Their communication is excellent. Rarely are there issues but if so, they go right to Twitter and engage immediately.
Cons
- I honestly cannot suggest a thing. Again, StatCounter is used for specific reasons and exceeds my expectations.
- Positive, by far. When a client wants to gauge ROI, StatCounter cuts to the heart of the matter. No guesswork or confusion.
Again, these are two, different animals. I have used others but that was many years ago. The fact that I cannot recall the others, and have stayed loyal to StatCounter is a testament to StatCounter's long term value to me and my clients.
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