StatCounter is not Google Analytics and that is a good thing.
May 14, 2014

StatCounter is not Google Analytics and that is a good thing.

Jerry Janes | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with StatCounter

Sting is one client for whom I have used StatCounter. The main reason is Google Analytics has a learning curve and I want my clients to have easy solutions like StatCounter. For most, it provides more than enough data, in good contexts, to quantify and qualify my efforts as a Digital Marketing Strategist.
  • Reports are general, which sometimes is all a client wants to know.
  • Data is ordered logically and is easy to flip between screens.
  • It's simple to add to any site.
  • Their communication is excellent. Rarely are there issues but if so, they go right to Twitter and engage immediately.
  • I honestly cannot suggest a thing. Again, StatCounter is used for specific reasons and exceeds my expectations.
  • Positive, by far. When a client wants to gauge ROI, StatCounter cuts to the heart of the matter. No guesswork or confusion.
Again, these are two, different animals. I have used others but that was many years ago. The fact that I cannot recall the others, and have stayed loyal to StatCounter is a testament to StatCounter's long term value to me and my clients.
I have many accounts and projects. The last thing I'll ever do is switch from StatCounter.
It lacks the breadth of data one can get from Google Analytics but again, as a tool for a particular job, it is tops.