Gain trust from specific verticals of your customers.
December 12, 2019

Gain trust from specific verticals of your customers.

Zach Diamond | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with TrustRadius for Vendors

We are using TrustRadius to gain trust from our potential customers as they can see reviews from similar organizations in the same industry. TrustRadius has enabled us to take a targeted approach in finding enterprise customers. We can display relevant reviews in marketing material that we show them. We have seen success using TrustRadius reviews in ABM ads, email campaigns, and retargeting.

Pros

  • Great customer service
  • Easy to organize current reviews by industry and customer type

Cons

  • It's expensive to differentiate our product offerings even though they are similar/overlapping
  • It can be difficult to get traffic to the reviews
  • Increased CTR of our ABM ads.
  • Increased form fill rate of our landing pages.
TrustRadius reviews are more thorough than other sites and seem to reduce volunteer bias.
We also use G2 and Capterra. Those sites receive more traffic, but our ratings are worse.
TrustRadius is great for getting insight into a specific vertical of customers. For example, we work with a variety of nonprofits. With TrustRadius reviews, we can dial into specific types of nonprofits, say organizations that help with homelessness. We can then use those reviews to target potential customers that are homelessness organizations and gain their trust by showing positive reviews from similar nonprofits.

Comments

  • Jennifer Griffin | TrustRadius Reviewer
    Jennifer Griffin
    (Vendor Representative) commented 6 years ago
    Hi Zach, Thanks for the great feedback! I'm glad to hear you and your team value the thoroughness of our reviews - we believe in-depth content is the key to a successful reviews program. You'll be glad to hear that we are doing a number of things to increase traffic to our TrustRadius pages overall, along with some targeted work to help drive more relevant eyeballs to specific categories. Stay tuned for more! Thanks, Jennifer

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