Perfect for user targeting.
Updated October 28, 2020

Perfect for user targeting.

Olabintan Adenike Shoro | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Twitter Ads

We use Twitter Ads. to target our competitors' customers on Twitter. We use it as a means to raise awareness about our latest Banking products and solutions.
  • Twitter Ads. makes it easy to communicate with Twitter users viewing our sponsored ad. or tweet as users are allowed to make comments on every Twitter ad. This allows us to segment these users for future communications.
  • Engagement: Viewers of our ads. on Twitter can click on our product link, visit our website and sometimes even share the ad. link or promoted tweet with their friends: thereby increasing the potential number of people to see the ad.
  • Ease of set up: The Twitter user interface is very intuitive and self-explanatory too. Making it very easy to start ad. campaigns; probably the social media platform with the most easy to setup ad. campaigns.
  • Payment methods: Twitter payment methods are limited to just Visa, Mastercard and American Express cards. It doesn't accept local Cards.
  • Ads. campaign Analytics: Twitter only provides screenshot analytics of our Twitter Ads. campaigns. I would love the analytical data to be much more concise and detailed, which it isn't at the moment.
  • Exporting ad. data: It is very difficult to export ad. data via Twitter.
  • Engagement: Twitter ad. makes it easier for us to better engage with our users much more efficiently and faster. They even get to talk about us very easily too; simply by sharing our tweet.
  • Targeting: Twitter ad. has allowed us to convert more of our competitiors' clients and customers into ours, simply by targeting them with special offers courtesy of Twitter ads.
  • Survey: Twitter ad. allows us to create random surveys. We get our survey results in less than 24 hour after creation. Faster than organic surveys created by our research and development team.
Twitter ad. provides large-scale analytical information such as ad. impressions, profile visits and mentions. Targeting: Twitter is the best amongst other social networks when it comes to targeting users. Allows us target followers of our competitors; thereby putting our brand in the face of our competitors' customers. Ease of setup: Setting up a Twitter ad. campaign is very easy, probably amongst the simplest things to do on Twitter.