Twitter Ads

Twitter Ads

Score 7.7 out of 10
Twitter Ads

Overview

What is Twitter Ads?

Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.
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Recent Reviews

Twitter Ads

8 out of 10
April 28, 2020
Twitter Ads are used for several purposes in the organization, which include branding, social media reach, user acquisition, conversion, …
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Pricing

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What is Twitter Ads?

Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.

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  • No setup fee

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is Twitter Ads?

Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.

Twitter Ads Integrations

Twitter Ads Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

 (157)

Attribute Ratings

Reviews

(1-25 of 36)
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Score 7 out of 10
Vetted Review
Verified User
  • Niche targeting
  • Daily budgets and control of spending
  • Good user interface that makes it helpful to understand how to set up
  • Audience filtering can be improved
  • The way ads display may be mistaken for other tweets and not acknowledged
  • Improve on the AI side to assist with setting up the ads
Score 8 out of 10
Vetted Review
Verified User
  • Friendly UI, easy to understand even for non-professionals
  • Great audience targeting functionality
  • Granular analytics
  • It was difficult to find out how to make a creative first time
  • I wish the filters work better and be more thoughtful
  • The ad campaigns pacing isn't always even (sometimes daily budget, especially if it isn't very high, can be served in few minutes no matter you selected even or accelerated delivery)
Olabintan Adenike Shoro | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Twitter Ads. makes it easy to communicate with Twitter users viewing our sponsored ad. or tweet as users are allowed to make comments on every Twitter ad. This allows us to segment these users for future communications.
  • Engagement: Viewers of our ads. on Twitter can click on our product link, visit our website and sometimes even share the ad. link or promoted tweet with their friends: thereby increasing the potential number of people to see the ad.
  • Ease of set up: The Twitter user interface is very intuitive and self-explanatory too. Making it very easy to start ad. campaigns; probably the social media platform with the most easy to setup ad. campaigns.
  • Payment methods: Twitter payment methods are limited to just Visa, Mastercard and American Express cards. It doesn't accept local Cards.
  • Ads. campaign Analytics: Twitter only provides screenshot analytics of our Twitter Ads. campaigns. I would love the analytical data to be much more concise and detailed, which it isn't at the moment.
  • Exporting ad. data: It is very difficult to export ad. data via Twitter.
Score 6 out of 10
Vetted Review
Verified User
  • Helps set daily budgets.
  • Narrows down target market.
  • Helps boost our retweets.
  • Targets to random people at times.
  • They come off as any other tweet.
  • They're not noticeable enough.
Matthew Bernstein | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Campaign templates make it very easy to use
  • Several ways to define an audience, based on different parameters
  • Ability to retarget audiences
  • Spam accounts could make up a large portion of the impressions received
  • Intertwining with content, there is the ability for people to miss your message
  • Negative connotation of social media in the "Fake News" era
Tegan Jenner | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
  • Easy data export. I work with data to report on performance, and having a convenient exporting system is really important to me.
  • Clean Design
  • Nice Visuals
  • It would be nice if it was easier to set up funding sources (IOs) for Twitter Ads. Having to reach out to a Twitter rep to set this up every time is cumbersome, and with several of our clients, run dates for each funding source often change.
  • Having additional advanced filter and search features (similar to Facebook Ads Manager) would be helpful. Filtering down to only certain campaigns, targets and ads would be helpful.
  • Being able to preview the Twitter Ad within the Ad experience, without having a separate pop up window would be nice. Again, this would be similar to Facebook Ads Manager.
Score 7 out of 10
Vetted Review
Verified User
  • High level of audience engagement when targeted appropriately.
  • Good blend of targeting tactics.
  • Intuitive interface for building and launching campaigns.
  • Need more in-depth targeting options.
  • Would be great to allow better targeting around demo and firmographics.
  • More transparency around cost and factors influencing CPC.
Score 8 out of 10
Vetted Review
Verified User
  • Clear to use. Not much instruction of reference to documentation was needed in order to set it up.
  • It is easy to navigate especially after making ads and letting them run. The UI is very easy to use and therefore makes it a simple tool for the user.
  • Reporting is good too. We can clearly see how many clicks we are having on our ads and see where to improve.
  • They could have more detailed analytics capabilities so things could be analyzed more in depth and more comparatively.
  • They could have more unique options for ad types. As in: display ads would be nice to have as well as customization options.
  • Having the ability to use my own UTM tags for ads would be great too. Maybe this option is there now, but we recently stopped using the product, and hadn't used that option at the time.
Score 8 out of 10
Vetted Review
Verified User
  • One of the main benefits of using Twitter ads is the ability to target your competitors' followers. This enabled us to target our client's competitors whenever we ran ads on the platform and helped us not only gain a new customer but also move them away from our client's competitors.
  • High conversion rate compared to other platforms
  • A conversation starter and easy sales lead generation
  • Lots of CRMs now can plug into your Twitter mentions feed to create sales lead and customer care cases.
  • Expensive compared to other platforms
  • Lacks proper geolocation, gender, and interests targeting (compared to Facebook). All of which can be replaced by proper accounts targeting, however, that part requires heavy research
Jasmine Wang | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Easily target hashtags and keywords
  • Great for event targeting
  • Many ad units we can tap into
  • They don't allow you to share audiences if your client has multiple accounts
  • Tweet set up is not as intuitive
  • Their creative specs are tough to read
Ben Rubenstein | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Ease of use. It's very simple to add new creative to an existing campaign, or to quickly promote a tweet.
  • Reporting. I appreciate the dashboard that shows how many organic and paid impressions tweets have received, as well as the resulting engagements.
  • Low-lift advertising. The new auto-promote option makes it so I don't have to choose which tweets I want to promote.
  • Targeting options. I find that I'm able to get much more granular with my targeting on other social networks (like Facebook and LinkedIn) in comparison to Twitter. I find the interest targeting to be of limited use, and it can be a pain to find enough relevant individual accounts for targeting a campaign in that way.
  • I'd like the ability to promote someone else's tweet that directly tags/mentions our account - I don't believe this feature is currently available to all.
  • Cost. Twitter has been more expensive for us than Facebook, with an overall less engaged audience.
Score 9 out of 10
Vetted Review
Verified User
  • It's a cost effective way to reach a targeted demographic
  • Twitter ads usually work well with specific campaigns and driving website clicks
  • It's a good way to stay on top of followers minds as well as growing following
  • Improving reach works relatively well but even more ways to target demographic would be welcomed
Anthonia Aveh | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Twitter Ads, just like every form of internet ads, enable us to target users based on their geographical location. This has been very vital for occasions when we are trying to raise awareness about new products specifically tailored for customers and clients from a particular location.
  • Twitter Ads is significantly more cost effective than traditional adverts we run on mainstream TV stations and newspapers, especially since most of our campaigns majorly target the younger generation. Of this group, we are aware that the younger generation in South Africa spend more time on the internet than they ever do sitting behind their TV set or even reading newspapers.
  • Twitter Ads makes it possible to engage live with Twitter users as they view our ad campaigns. This allows us to clarify information , respond to questions and even qualify leads while our campaign is running. This obviously is not possible with traditional mediums of advertisement.
  • The level of customer support we get using Twitter Ads is poor at best. There is no email address where we can send inquiries or query any decisions regarding our ad campaigns. Rather we are only allowed to open a complaint form from which we sometimes don't get any response at all and on the few occasions when we do, we only ever get one line or canned responses.
  • The mobile ad version of Twitter ads leaves very little possibility for users. I am unable to edit my campaign creatives , or re-target our ad campaigns via the mobile platform. Every serious task to be done with Twitter Ads has to be done from behind my PC. This is the era of the mobile-first approach and I wonder why Twitter doesn't seem to get this logic, at least in regards their ad management.
  • Geographical targeting, while very efficient on Twitter, can be much better. Within the South-African Twitter space, we have only had options to target major cities. However we want to be able to target towns and districts too.
Nicholas De Salvo | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
  • The user-interface is designed well and easy to use.
  • Targeting and retargeting in a very granular way.
  • Good reporting on campaigns.
  • Ads are expensive in relation to other social platforms.
  • It's easy to waste money if you don't have a very focused objective.
  • The Twitter audience is sometimes suspect. Are you really advertising to people or just bots?
Score 7 out of 10
Vetted Review
Verified User
  • Directly connecting with customers and users.
  • Simple intuitive UI to use Twitter Ads which attracts me to it more than Facebook Ads
  • A large number of genuine and professional users than Facebook or any other platforms.
  • Costly, Less payment methods.
  • Customer Care Support is very less, takes time to solve problems.
Toni Reifsteck | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
  • Twitter Ads does really well for brand awareness. With a decent budget, you can amplify your organization's message.
  • In recent times (thanks to the current administration) Twitter has seen a resurgence. Users engage more on Twitter than ever before.
  • Certain affinity groups are more prolific on Twitter .e.g Black Twitter. We have had success using Twitter Ads to market medical conditions common in women of color.
  • Some campaign objectives don't give you access to users' timelines. I find that disappointing.
  • Targeting is hard to use. The only way to find out which audience is better suited is to to manually split test them.
Rebecca Oguntula | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • FAST RUNTIME; Twitter Ads has got the fastest campaign run time amongst the social media ads platforms we have used in time past. On Twitter Ads, we are sometimes able to get our ads live and pacing in less than ten minutes. In contrast with a platform like Linkedin, where it takes hours for our ad campaigns to begin pacing or generating impressions.
  • INTUITIVENESS; The Twitter Ads user environment has got great aesthetic, which is pleasing to the eye and a user interface which is intuitive to the average internet user. Learning how to navigate around this program effectively cost me just a few days.
  • LIVE INFORMATION EXCHANGE; This stands out for Twitter Ads. Whenever we run ads on this platform, Twitter users who pick an interest in the message being conveyed on the ads are able to make live comments on the ad, and we are able to respond to their comments. Nothing beats this for me.
  • PRICEY; When compared with other social media ads platforms like Instagram and Facebook. I must say that Twitter Ads is very expensive, albeit the fact it has been the most effective of all of the social media platforms for our campaigns.
  • POOR CUSTOMER SERVICE; This is an area Twitter has got to improve on. For any time we send a message via the contact form to Twitter to clarify issues, we only ever get a one-line response and which, in most cases, doesn't even address our complaint. This is customer service at its worse, considering it is a paid service.
  • PROBLEMS WITH PAYMENT METHODS; We have situations in the past when Twitter Ads suddenly rejects our payment method(card), even though it had been used on countless occasions before. And to make matters worse, there is never a medium to get an appropriate clarification on the reason for this action.
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