Great for testing our new website messaging

We used Wynter to test new messaging and positioning on a variety of landing pages. We wanted to see if our ideal customers could understand what the product does and if the landing page addressed their concerns.

We had an overhaul of our messaging and positioning and mocked up a new home page and product landing page. Wynter allowed us to customize the questions we wanted to ask people in our target audience: IT administrators.

The feedback received was very helpful, as you could tease out what the common questions were and whether IT admins really understood what our product was. We found that even though we spent a lot of time on our new messaging, there were still improvements to be made.

We are also planning to use Wynter for research about specific workplace trends IT admins experience in their day to day. We want to publish a "report" and we feel that Wynter is the easiest and most accessible way to get our questions in front of the exact audience that matters to us and our customers. The cost per response is really reasonable in terms of the time saved.