Invaluable insights from our ideal buyers
May 13, 2024
Invaluable insights from our ideal buyers
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Wynter
We've struggled to nail our unique value prop in a way that's succinct, but also encapsulates the complexity of our work. For years we've played around with various combinations internally, but could never get it to land. I heard about Wynter via Chris Walker and it was a right place right time, as we've engaged with a publicist that we only thought could be effective if we had a really clear grasp of what resonated with our ICP and want we felt represented us and differentiated us in the market.
We started with a poll asking questions about some of our hypotheses and getting open ended answer about phrases our ICP would come up with to describe our work.
Next we used those takeaways to create landing page tests to see what landed.
Finally, we're fleshing out a full new website in a pre-production environment to see how we did overall.
We started with a poll asking questions about some of our hypotheses and getting open ended answer about phrases our ICP would come up with to describe our work.
Next we used those takeaways to create landing page tests to see what landed.
Finally, we're fleshing out a full new website in a pre-production environment to see how we did overall.
- Targeted survey groups of our exact ICP
- Easy to digest survey results
- Various feedback types to drill down on useful data
- More pricing transparency as you're building the survey so you don't add a ton of questions then get to the checkout and you're way over budget
- It's a competitive advantage that will allow us to strategically distance ourselves from our competitors in a saturated space with too many common misconceptions
It's been a really long time since I used SM, so it's hard to compare
Do you think Wynter delivers good value for the price?
Yes
Are you happy with Wynter's feature set?
Yes
Did Wynter live up to sales and marketing promises?
Yes
Did implementation of Wynter go as expected?
Yes
Would you buy Wynter again?
Yes