What users are saying about

12mass

6 Ratings

Sniply

2 Ratings

12mass

6 Ratings
Score 1 out of 101

Sniply

2 Ratings
Score 9.9 out of 101

Add comparison

Likelihood to Recommend

12mass

It's best used in customer service, esp for those encountering similar interactions from time to time. Also, you can totally use it to seek opinions from relevant users on a matter regarding your business, the tool is perfect for engaging and crowd-sourcing.

Sniply

Very scaleable platform with many price options. Integrates to just about anything.

Feature Rating Comparison

Marketing

12mass
Sniply
9.0
Lead generation
12mass
Sniply
9.0
Content marketing
12mass
Sniply
9.0
Campaigns and promotions
12mass
Sniply
9.0

Channel coverage/integration

12mass
Sniply
9.0
Twitter
12mass
Sniply
9.0
Facebook
12mass
Sniply
9.0
LinkedIn
12mass
Sniply
9.0
Google+
12mass
Sniply
9.0

Reporting/analytics

12mass
Sniply
9.0
Campaign success analytics
12mass
Sniply
9.0
Real-time tracking
12mass
Sniply
9.0

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
  • Using the 'Call to Action' feature means I set specific text to drive people to my blog.
  • 1000 clicks for free is an excellent price point for independent consultants and small businesses and the price points to upgrade make a lot of sense too.
  • It's super easy to track clicks and conversions to your website.
  • Super easy integration with Buffer which is fantastic.

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
  • You cannot use forms without a paid version (so integration to CRM will be limited).

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
No score
No answers yet
No answers on this topic

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
Sniply9.0
Based on 1 answer
Makes it super easy

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No score
No answers yet
No answers on this topic

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.
I used to use Start a Fire but they don't exist anymore. This product is far superior. I'm not aware of other tools that do the same.

Return on Investment

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
  • I use the free version and so far my conversion rate (people who click my call to action) is 0.71%. This is a low number but also represents 3 people who might not ordinarily have visited my website so that's a good return to me.

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Sniply

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details