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Score 6.8 out of 101
9 Ratings
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Score 6.4 out of 101

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Likelihood to Recommend

24-7 Press Release

Well suited for increasing digital presence for traditional and online businesses or brands. Can't think of any situation where smart use of 24-7 Press Release isn't relevant.
Teri Thompson profile photo

Marketwired

If you want to guarantee 5-8 pieces of online coverage for a news story, then Marketwired is worth using. It's cost-effective and the news often appears on news syndication sites that wouldn't otherwise feature it (Yahoo Finance, Canadian Business, Bloomsberg etc.).If you want to get news coverage on the radio, in print, and on TV, then you're still better emailing it directly to the news outlet and picking up the phone. It's much more time-intensive, but a lot more effective.
Charlotte Gilmour (nee Sherry) profile photo

Pros

  • Increases search engine optimization.
  • Builds awareness.
  • Bumps up social media engagement.
Teri Thompson profile photo
  • It allowed me to get coverage on online websites that I could pitch via telephone or email.
  • I almost always got 5-8 pieces of coverage for each story distributed. Sometimes it would get picked up via a newspaper and go much wider.
  • Getting online coverage helps my clients with SEO.
Charlotte Gilmour (nee Sherry) profile photo

Cons

  • More detailed reporting.
Teri Thompson profile photo
  • Marketwired has recently changed its online platform. It is more complex than necessary. I used it many times and still often had to call the help desk for advice. Sometimes there would be 'bugs' in the system that were out of my control and even the help desk struggled to resolve it.
  • I used to simply email the news release & photos to the help desk and they'd get it out for me on time. It was effective and I appreciated the excellent customer service. Now the help desk are no longer allowed to distribute on a client's behalf, which is frustrating - even if you struggle using the online system.
  • The section of the online platform I found most confusing was around which media a news story would be distributed too. There are a lot of choices and it wasn't obvious to me as to how they were sub-divided. I often had to check with the help desk to ensure I'd made the best selection for the news story.
  • The level of customer service has declined. My account manager who previously provided excellent service was moved to another role as part of an internal restructure. Many team members at my agency voiced frustrations with the level of customer care.
Charlotte Gilmour (nee Sherry) profile photo

Alternatives Considered

Affordable. Easy to use. Effective.
Teri Thompson profile photo
In 2016, I did an evaluation of other news distribution websites to see how they compared. While Marketwired has its flaws with customer service and a less-than-ideal online platform, it was far more cost-effective than the competitors. A lot of the competitors were more expensive and they also used cumbersome online platforms for distribution. Marketwired also doesn't charge for each image distributed with a release; many competitors do. After my evaluation, I decided to stick with Marketwired as the main wire our PR firm uses for distributing news
Charlotte Gilmour (nee Sherry) profile photo

Return on Investment

  • Positive awareness building on a global scale.
  • Increased attendance to a benefit for a university.
  • Built awareness for a non-profit event for teens at risk.
Teri Thompson profile photo
  • Positive: We get a handful of contacts and leads from our press releases, but overall nothing else. Our clients like the to see press releases of our events that reach out to a wider net of the online audience too.
Dian Razak profile photo

Pricing Details

24-7 Press Release

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Marketwired

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details