Likelihood to Recommend The only thing I believe Accrisoft Freedom is not as well suited is for large e-commerce sites. Accrisoft Freedom actually has an E-commerce module and can do products and online sales, however if this is the majority of what your business does (or your clients' businesses), I would recommend an E-commerce focused CMS. For almost all other circumstances I can think of though, I would recommend Accrisoft Freedom - ma and pa shops on up to a corporation.
Read full review Salesforce Marketing Cloud does an excellent job at collecting and storing leads. Once the leads are qualified by workflows and automations established against your qualifiers, you can begin to segment, target, send communication, and track the efficacy of your campaigns. Being that Salesforce Marketing Cloud is an extension of Salesforce CRM, there is little work that needs to be done to ensure that your SQL are migrated to your CRM once they are ready to do so. The seamlessness between the two systems is paramount to the success of our organization.
Read full review Pros Hosting and maintenance is taken care of. Due to it being proprietary software, everything is built to work together. Simple to use. Basic functionality for websites is built in without having to dig through thousands of potential options. Development is straightforward...no backend languages required. So if someone wants a unique layout for a portfolio, it's very simple to add a new content type and build the new layout using basic html and css. Read full review Filter relevant content so you can priorize those that are more relevant and resolve it first Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics Configure automation rules to order the work of those who must interact with the customer Read full review Cons Their preview setup for reviewing page changes prior to pushing them live is not good. You basically have to push things live to see how they will look, then go back and tweak it, while the changes in progress are live on the site. They need a sandbox, or a better preview feature within the backend so you dont have to keep pushing changes live to test out functionality. Integration with outside tools is non existent. Instead of trying to force people to use their modules or features it would make much more sense to more easily integrate with leading tools in niche spaces. The UI is pretty old. It could use a big refresh. Things like drag and drop builders and functionality should be standard these days. This is also a plus for non tech savvy users as it keeps their page structures to what works without letting people tinker. But if you want to tinker and be a higher end user Freedom isn't the best bet. Read full review The email builder does not offer any way to catch/check bugs across different email service providers Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data. Read full review Likelihood to Renew We switched to WordPress; it was out of my control.
Read full review As of right now we have not seen any other program that integrates as seamlessly into our
Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Read full review Usability You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
Read full review Reliability and Availability Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Read full review Performance Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
Read full review Support Rating This rating is based on personal experience only. I believe majority of people would say their support is top notch & 10/10. The only reason I am personally am giving it lower is because I consider my self a much more advanced user of Freedom than their typical Solution Provider developers. Because I am advanced, I troubleshoot my own issues pretty in-depth before I even contact Accrisoft support. Therefore sometimes I feel it takes longer to get the researched & specific answer I need vs. a simple support question would.
Read full review They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
Bogdan Enache Digital Marketing Lead & SalesForce Marketing Cloud Administrator
Read full review In-Person Training The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Read full review Online Training Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Read full review Implementation Rating From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
Read full review Alternatives Considered In all honesty, we have been moving away from Accrisoft Freedom due to its lack of customizability. We as an agency generally prefer open source solutions since our client base primarily consists of those looking for a more custom solution that can be built off of in the future. While yes, these tend to need more care and attention, they have benefited us more.
Read full review Salesforce Marketing Cloud stands out for its comprehensive features, scalability, and seamless integration capabilities. Compared to other platforms, its unified suite of tools for email, social media, mobile, and advertising enables streamlined cross-channel campaign management and personalized marketing at scale. We chose Marketing Cloud for its industry leadership, robust ecosystem, and tight integration with
Salesforce CRM, allowing us to deliver exceptional marketing solutions and drive measurable results for our clients efficiently.
Read full review Scalability Salesforce Marketing Cloud helps create profiles for each subscriber. The Contact Builder feature stores information about every subscriber, including whether they're an active customer, their purchase history from the last year, and their email engagement metrics. It also identifies the likelihood of a subscriber churning, aiding in creating personalized campaigns to boost company revenue.
Read full review Return on Investment This was the first CMS we had at our company so hard to say positive or negative impact. Prior to this CMS there was a static site that html files had to be ftp to a company to have the site updated. So from that standpoint it made updating the site much less expensive. Compared to a tool like Wordpress this is much more secure and easier to manage, but since we outsource that portion of it to the company that built the site we dont realize those gains. Read full review Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects. Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion. Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences. Read full review ScreenShots — Salesforce Marketing Cloud Screenshots