Coremetrics / IBM Digital Analytics (discontinued) vs. IBM MQ

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

Incentivized

In the context of Internet of Things (IoT) applications, IBM MQ plays a pivotal role in managing the substantial data streams emanating from interconnected devices. Its primary function is to guarantee the dependable transmission and processing of data, catering to a diverse range of IoT use cases, including but not limited to smart city initiatives, healthcare monitoring systems, and industrial automation solutions. In the telecommunications sector, IBM MQ is employed for message routing, call detail record (CDR) processing, and network management to ensure real-time data exchange and fault tolerance. When managing the supply chain and logistics, IBM MQ is used to ensure timely and accurate communication between different entities, including suppliers, warehouses, and transportation providers. IBM MQ can be cost-prohibitive for smaller organizations due to licensing and maintenance costs. In such cases, open-source or lightweight messaging solutions may be more appropriate. For scenarios requiring extremely low-latency, real-time data exchange, and high throughput, other messaging technologies, like Apache Kafka, may be more suitable due to their specialized design for such use cases.

Incentivized

• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

Incentivized

• The documentation is very clear,It is understandable and the support helps to configure it in the best way.
• Server guidelines make it possible to get the most out of work management. It's broad, we can work with different operating systems, I really recommend using linux.
• It is highly compatible with systems, brockers, applications, and data accumulation programs, it is possible to configure everything so that after the installation of programs, they can communicate with each other and then throw data to an external program that accumulates it and represents in clear details of steps to follow and make business decisions.

Incentivized

• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• There is limitation on number of svrconn connections you can have to MQ on the mainframe which has been an major issue for us. This has been an issue for us for over 4 years and still no fix although I am aware IBM have been working on a solution over the last year.
• When upgrading to MQ V9.3 on our MQ appliances there is no fall-back option. This was the same for MQ V9.2 upgrade from MQ V9.0. For production upgrades this I believe is not acceptable.
• AMS is not supplied as part of the standard mainframe MQ licence. You need an extra licence. IBM tell customers how important security and protecting data is yet they still want to charge for this software. The cost of MQ on the mainframe is not cheap so I would expect AMS to be part of the base product.

Incentivized

IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Very easy to implement and use.

Never had any issues

The messages are delivered instantly with this software and it integrates with our technology stack, in terms of availability we only had one failure when we were doing some testing and integration with third parties, the features of this software make it always available and its deployment is easy for the company, it does not generate expenses due to failures

Incentivized

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

There are very specific things that must be elevated to more specialized areas of support, but the common support is very agile when receiving questions or when we leave concerns in real time. I recommend the support of the program in this regard.

Incentivized

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

We found IBM MQ very easy to get started and quick to learn by the new users with a short learning curve and seamlessly integrates with IBM products, and quick to perform self-service analytics and make informed business decisions. IBM MQ is also very straightforward in creating simple and best reports, which are very profitable and productive.

Incentivized

This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

Incentivized

• Positive- Message Reliability and Reduced downtime, increases the ROI many times.
• Positive- Increased stability and enhanced customer experience
• Negative- cost is very high - Both licensing and integration cost
• Negative- Learning and training cost of IBM MQ is high as its complex to use and integrate

Incentivized