Acquia Digital Experience Platform vs. Blueshift

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquia Digital Experience Platform
Score 8.2 out of 10
N/A
The Acquia Digital Experience Platform is an "Open DXP" with its two core pillars being content and data. Built on top of one of the largest open-source content management systems, Drupal, it aims to provide the flexibility and interoperability a modern organization needs. With its customer data platform, it allows organizations to understand who their customers are and deliver personalized experiences. Acquia's DXP offers variety of other tools including digital asset management,…N/A
Blueshift
Score 7.9 out of 10
Mid-Size Companies (51-1,000 employees)
Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.N/A
Pricing
Acquia Digital Experience PlatformBlueshift
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Acquia Digital Experience PlatformBlueshift
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
More Pricing Information
Community Pulse
Acquia Digital Experience PlatformBlueshift
Top Pros
Top Cons
Features
Acquia Digital Experience PlatformBlueshift
Security
Comparison of Security features of Product A and Product B
Acquia Digital Experience Platform
7.8
24 Ratings
Blueshift
-
Ratings
Role-based user permissions7.824 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acquia Digital Experience Platform
6.6
23 Ratings
Blueshift
-
Ratings
API6.922 Ratings00 Ratings
Internationalization / multi-language6.416 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Acquia Digital Experience Platform
7.2
20 Ratings
Blueshift
-
Ratings
WYSIWYG editor7.516 Ratings00 Ratings
Code quality / cleanliness7.018 Ratings00 Ratings
Admin section7.520 Ratings00 Ratings
Page templates7.415 Ratings00 Ratings
Library of website themes6.312 Ratings00 Ratings
Mobile optimization / responsive design7.014 Ratings00 Ratings
Publishing workflow7.717 Ratings00 Ratings
Form generator7.411 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Acquia Digital Experience Platform
7.3
17 Ratings
Blueshift
-
Ratings
Content taxonomy7.615 Ratings00 Ratings
SEO support7.313 Ratings00 Ratings
Bulk management7.015 Ratings00 Ratings
Availability / breadth of extensions7.016 Ratings00 Ratings
Community / comment management7.712 Ratings00 Ratings
User Ratings
Acquia Digital Experience PlatformBlueshift
Likelihood to Recommend
8.3
(65 ratings)
7.7
(6 ratings)
Likelihood to Renew
5.7
(10 ratings)
10.0
(1 ratings)
Usability
8.2
(2 ratings)
-
(0 ratings)
Support Rating
8.4
(3 ratings)
-
(0 ratings)
Implementation Rating
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
7.6
(47 ratings)
-
(0 ratings)
User Testimonials
Acquia Digital Experience PlatformBlueshift
Likelihood to Recommend
Acquia
Acquia Cloud is well suited for organizations and teams without the ability to support their own hosting, such as on AWS, Digital Ocean, etc. If a team has the ability (and desire) to manage it themselves, I'm not sure I would recommend it. However, if your team needs reliable, hands-off Drupal hosting, I would definitely recommend Acquia Cloud. Once a deployment pipeline is configured, it's very nearly set-and-forget as far as server configuration is concerned
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Blueshift Labs
I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
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Pros
Acquia
  • Easy to manage multiple environments and a team of Site Developers and Site Administrators
  • Easy and intuitive to conduct deployments, back-ups, rollbacks of code, databases, and files
  • Useful add-ons such as Solr Search, Security, Site Monitoring, Migration tools, etc.
  • Excellent and responsive support
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Blueshift Labs
  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
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Cons
Acquia
  • the support portal can be hit and miss. sometimes there are very helpful people who get back to you in a timely manner, but more often there's a lot of lag time for the ticket to get picked up and in between responses, which can also be less than helpful.
  • it seems like the different departments within acquia (support, management, build teams) don't communicate with each other.
  • because features are so dense and granular, sometimes the workflow or how they are connected can be really complex to access.
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Blueshift Labs
  • Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
  • Ability to move customers easily from one campaign to another with one click
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Likelihood to Renew
Acquia
We're moving away from Drupal as a platform. Drupal 8 and 9 were simply too overburdened and difficult to maintain compared to other offerings. PHP seems like a dying language so we are currently in the process of migrating all of our Drupal 7 functionality and custom modules to a Python/Django/Wagtail platform. This doesn't mean Acquia isn't a great service, they are professional and top-knotch, but the only way we'd say with them is if I didn't complete the migration.
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Blueshift Labs
We're not in the mood to start this process over at this time. A lot of hard work went into it.
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Usability
Acquia
It's a great user interface. It's always being updated and I've never noticed a bad update that increased the complexity or reduced
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Blueshift Labs
No answers on this topic
Support Rating
Acquia
They are absolutely fabulous and have never dropped the ball in 8 years of us being on the platform. If it wasn't for Drupal 8/9 being unrealistically complicated compared to other offerings like Django/Wagtail we'd be still with Acquia and Drupal.
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Blueshift Labs
No answers on this topic
Implementation Rating
Acquia
It was implemented when I got there. I don't know how it was prior.
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Blueshift Labs
No answers on this topic
Alternatives Considered
Acquia
We use AWS (a variety of services inside AWS) to host our less than mission-critical sites. These are great options for sites that are relatively simple, technically, and/or that can tolerate occasional problems. However, Acquia Digital Experience Platform does provide a level of concierge service that I have appreciated when it comes to running a highly available web application.
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Blueshift Labs
Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward
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Scalability
Acquia
Since the beginning of the website rebuild project, our agency gathered our needs and expectations. We also shared several technical or SEO specifications, and they have been able to fully adapt the software to our needs, in order to create a custom interface that we can easy use on a daily-basis.
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Blueshift Labs
No answers on this topic
Return on Investment
Acquia
  • It's done a really nice job of allowing us to focus on business-specific needs as opposed to infrastructure/security issues. The platform is rock solid from a support and security standpoint.
  • The ability to add automation and levels of personalization without having to break the bank has been a big boost to clients.
  • Unfortunately, our adoption of Site Studio was short-lived due to some inherent restrictions that limited the level of customization we were able to do.
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Blueshift Labs
  • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
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