What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
849 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
2607 Ratings

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
849 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

HubSpot CRM

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
2607 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.5

    ActiveCampaign

    85%

    HubSpot CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    7.9
    79%
    561 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.3
    83%
    500 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.3
    83%
    452 Ratings
    N/A
    0 Ratings

    Landing pages

    7.4
    74%
    324 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    365 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.6
    86%
    509 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.3
    93%
    654 Ratings
    N/A
    0 Ratings

    List management

    9.0
    90%
    630 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.1
    91%
    556 Ratings
    N/A
    0 Ratings

    Lead Management

    8.7

    ActiveCampaign

    87%

    HubSpot CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    9.0
    90%
    476 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.6
    86%
    347 Ratings
    N/A
    0 Ratings

    Data quality management

    8.7
    87%
    390 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.7
    87%
    344 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.5

    ActiveCampaign

    85%

    HubSpot CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.4
    84%
    283 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.6
    86%
    275 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.8

    ActiveCampaign

    88%

    HubSpot CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.9
    89%
    246 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.6
    86%
    242 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.6

    ActiveCampaign

    86%

    HubSpot CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    578 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    565 Ratings
    N/A
    0 Ratings

    Custom reports

    8.4
    84%
    363 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.7

    ActiveCampaign

    87%

    HubSpot CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 7/7 features

    API

    9.2
    92%
    379 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.6
    86%
    257 Ratings
    N/A
    0 Ratings

    Customizability

    8.9
    89%
    402 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.7
    87%
    85 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    8.9
    89%
    55 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.8
    88%
    51 Ratings
    N/A
    0 Ratings

    Third-party software integrations

    7.7
    77%
    2 Ratings
    N/A
    0 Ratings

    Sales Force Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.2

    HubSpot CRM

    82%
    HubSpot CRM ranks higher in 9/9 features

    Customer data management / contact management

    N/A
    0 Ratings
    9.0
    90%
    818 Ratings

    Workflow management

    N/A
    0 Ratings
    8.5
    85%
    793 Ratings

    Territory management

    N/A
    0 Ratings
    7.4
    74%
    184 Ratings

    Opportunity management

    N/A
    0 Ratings
    8.4
    84%
    763 Ratings

    Integration with email client (e.g., Outlook or Gmail)

    N/A
    0 Ratings
    8.6
    86%
    811 Ratings

    Contract management

    N/A
    0 Ratings
    7.9
    79%
    185 Ratings

    Quote & order management

    N/A
    0 Ratings
    8.1
    81%
    522 Ratings

    Interaction tracking

    N/A
    0 Ratings
    8.7
    87%
    788 Ratings

    Channel / partner relationship management

    N/A
    0 Ratings
    7.4
    74%
    186 Ratings

    Customer Service & Support

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.8

    HubSpot CRM

    78%
    HubSpot CRM ranks higher in 3/3 features

    Case management

    N/A
    0 Ratings
    8.1
    81%
    503 Ratings

    Call center management

    N/A
    0 Ratings
    7.7
    77%
    441 Ratings

    Help desk management

    N/A
    0 Ratings
    7.7
    77%
    466 Ratings

    Marketing Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.8

    HubSpot CRM

    88%
    HubSpot CRM ranks higher in 2/2 features

    Lead management

    N/A
    0 Ratings
    8.7
    87%
    705 Ratings

    Email marketing

    N/A
    0 Ratings
    8.8
    88%
    701 Ratings

    CRM Project Management

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.9

    HubSpot CRM

    79%
    HubSpot CRM ranks higher in 3/3 features

    Task management

    N/A
    0 Ratings
    8.4
    84%
    732 Ratings

    Billing and invoicing management

    N/A
    0 Ratings
    7.2
    72%
    356 Ratings

    Reporting

    N/A
    0 Ratings
    8.2
    82%
    685 Ratings

    CRM Reporting & Analytics

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.2

    HubSpot CRM

    82%
    HubSpot CRM ranks higher in 3/3 features

    Forecasting

    N/A
    0 Ratings
    7.7
    77%
    584 Ratings

    Pipeline visualization

    N/A
    0 Ratings
    8.4
    84%
    708 Ratings

    Customizable reports

    N/A
    0 Ratings
    8.3
    83%
    692 Ratings

    Customization

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.9

    HubSpot CRM

    79%
    HubSpot CRM ranks higher in 4/4 features

    Custom fields

    N/A
    0 Ratings
    8.6
    86%
    716 Ratings

    Custom objects

    N/A
    0 Ratings
    8.5
    85%
    607 Ratings

    Scripting environment

    N/A
    0 Ratings
    6.3
    63%
    133 Ratings

    API for custom integration

    N/A
    0 Ratings
    8.3
    83%
    488 Ratings

    Security

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.7

    HubSpot CRM

    87%
    HubSpot CRM ranks higher in 2/2 features

    Single sign-on capability

    N/A
    0 Ratings
    8.7
    87%
    607 Ratings

    Role-based user permissions

    N/A
    0 Ratings
    8.7
    87%
    652 Ratings

    Social CRM

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.0

    HubSpot CRM

    80%
    HubSpot CRM ranks higher in 2/2 features

    Social data

    N/A
    0 Ratings
    7.9
    79%
    478 Ratings

    Social engagement

    N/A
    0 Ratings
    8.1
    81%
    474 Ratings

    Integrations with 3rd-party Software

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.2

    HubSpot CRM

    82%
    HubSpot CRM ranks higher in 2/2 features

    Marketing automation

    N/A
    0 Ratings
    8.6
    86%
    529 Ratings

    Compensation management

    N/A
    0 Ratings
    7.9
    79%
    329 Ratings

    Platform

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.6

    HubSpot CRM

    76%
    HubSpot CRM ranks higher in 1/1 features

    Mobile access

    N/A
    0 Ratings
    7.6
    76%
    616 Ratings

    Attribute Ratings

    • ActiveCampaign is rated higher in 1 area: Likelihood to Recommend
    • HubSpot CRM is rated higher in 3 areas: Usability, Support Rating, Implementation Rating
    • ActiveCampaign and HubSpot CRM are tied in 1 area: Likelihood to Renew

    Likelihood to Recommend

    9.1

    ActiveCampaign

    91%
    650 Ratings
    8.7

    HubSpot CRM

    87%
    863 Ratings

    Likelihood to Renew

    8.8

    ActiveCampaign

    88%
    19 Ratings
    8.8

    HubSpot CRM

    88%
    10 Ratings

    Usability

    8.0

    ActiveCampaign

    80%
    35 Ratings
    8.8

    HubSpot CRM

    88%
    765 Ratings

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings

    HubSpot CRM

    N/A
    0 Ratings

    Performance

    6.4

    ActiveCampaign

    64%
    4 Ratings

    HubSpot CRM

    N/A
    0 Ratings

    Support Rating

    6.0

    ActiveCampaign

    60%
    39 Ratings
    8.3

    HubSpot CRM

    83%
    21 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    HubSpot CRM

    N/A
    0 Ratings

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings
    9.1

    HubSpot CRM

    91%
    10 Ratings

    Configurability

    7.7

    ActiveCampaign

    77%
    3 Ratings

    HubSpot CRM

    N/A
    0 Ratings

    Ease of integration

    8.1

    ActiveCampaign

    81%
    3 Ratings

    HubSpot CRM

    N/A
    0 Ratings

    Product Scalability

    8.4

    ActiveCampaign

    84%
    4 Ratings

    HubSpot CRM

    N/A
    0 Ratings

    Vendor post-sale

    7.7

    ActiveCampaign

    77%
    3 Ratings

    HubSpot CRM

    N/A
    0 Ratings

    Vendor pre-sale

    7.2

    ActiveCampaign

    72%
    3 Ratings

    HubSpot CRM

    N/A
    0 Ratings

    Likelihood to Recommend

    ActiveCampaign

    I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
    Read full review

    HubSpot

    It's definitely easier to use than Salesforce. It's especially great for us in the SMB market. In my opinion, it would be nice if we were able to call out to international prospects and text them as well. The SalesMessage plugin doesn't allow for that.
    Read full review

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Read full review

    HubSpot

    • The sales funnel is one of my favorites in the entire industry.
    • Their task managing system truly helps Account Executives be on top of every lead and opportunity without dropping the ball.
    • The data tracking for KPI truly helps our team set goals and improve weekly.
    • The e-mail sequences are top tier as well.
    Read full review

    Cons

    ActiveCampaign

    • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
    • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
    • I'd like more reporting data on one page.
    Read full review

    HubSpot

    • Price Point: Pricey Expense for Company.
    • A lot of new features are being rolled out, but intuitive additions always take 1-3 years to add on. I Recently added rescheduling/cancel to Meetings, but contacts are unable to optionally provide why they canceled/rescheduled.
    Read full review

    Pricing Details

    ActiveCampaign

    Starting Price

    $9 per month

    Editions & Modules

    ActiveCampaign editions and modules pricing
    EditionModules
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294

    Footnotes

    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    HubSpot CRM

    Starting Price

    $0 Per Month [Unlimited Users]

    Editions & Modules

    HubSpot CRM editions and modules pricing
    EditionModules
    Free Forever$01
    CRM Bundle$502

    Footnotes

    1. Per Month [Unlimited Users]
    2. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing Info

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    HubSpot

    Because it's integrated with HubSpot marketing platform, which is indispensable, and works simply and seamlessly with the marketing platform. The CRM is intuitive, never a time burden, and makes doing business development work a whole lot easier and enjoyable. I think at this point it's safe and fair to say we would be somewhat lost without the CRM.
    Read full review

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    HubSpot

    HubSpot functions great and has never had any issues. Support is great and is always ready to help solve any problems or questions you have. We love to create workflows for processes and manage new leads, which makes our life so much easier!
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    HubSpot

    No answers on this topic

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    HubSpot

    No answers on this topic

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    HubSpot

    Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    HubSpot

    If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
    Read full review

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    HubSpot

    I have to admit that I prefer Salesloft, but I do think HS can be better. SL is very simple and gives me everything I need. However, in the future, I would definitely lean toward HS as it has more capabilities. I just need the integration and onboarding to be more seamless before I commit long-term.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    HubSpot

    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    HubSpot

    • HubSpot has allowed us to Sunset our internal CRM which was running at a great time and opportunity cost for our dev team.
    • HubSpot brought our two distinct sales teams together onto common performance & activity metrics.
    • HubSpot reports have replaced our former self-written shareholder sales reports, now being sent.
    Read full review

    Screenshots

    Add comparison