What users are saying about

ActiveCampaign

Top Rated
59 Ratings

HubSpot CRM

Top Rated
387 Ratings

ActiveCampaign

Top Rated
59 Ratings
Score 8.5 out of 101

HubSpot CRM

Top Rated
387 Ratings
Score 8.1 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

HubSpot CRM

HubSpot CRM is a great tool for startups or companies that do not have a CRM system. It is easy to learn when your team is not trained on a different CRM. If you're used to using a more mature CRM system, the switch will be tough and hard to adapt to. Data migration is also not easy.
Shannon Arnold profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
HubSpot CRM
WYSIWYG email editor
ActiveCampaign
7.7
HubSpot CRM
Dynamic content
ActiveCampaign
7.4
HubSpot CRM
Ability to test dynamic content
ActiveCampaign
7.5
HubSpot CRM
Landing pages
ActiveCampaign
6.7
HubSpot CRM
A/B testing
ActiveCampaign
7.2
HubSpot CRM
Mobile optimization
ActiveCampaign
7.7
HubSpot CRM
Email deliverability
ActiveCampaign
8.3
HubSpot CRM
List management
ActiveCampaign
8.1
HubSpot CRM
Triggered drip sequences
ActiveCampaign
9.3
HubSpot CRM

Reporting & Analytics

ActiveCampaign
7.0
HubSpot CRM
Dashboards
ActiveCampaign
7.1
HubSpot CRM
Standard reports
ActiveCampaign
7.3
HubSpot CRM
Custom reports
ActiveCampaign
6.7
HubSpot CRM

Sales Force Automation

ActiveCampaign
HubSpot CRM
8.0
Customer data management / contact management
ActiveCampaign
HubSpot CRM
9.0
Workflow management
ActiveCampaign
HubSpot CRM
8.5
Territory management
ActiveCampaign
HubSpot CRM
7.9
Opportunity management
ActiveCampaign
HubSpot CRM
8.8
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
HubSpot CRM
7.9
Contract management
ActiveCampaign
HubSpot CRM
7.4
Quote & order management
ActiveCampaign
HubSpot CRM
6.1
Interaction tracking
ActiveCampaign
HubSpot CRM
8.4
Channel / partner relationship management
ActiveCampaign
HubSpot CRM
8.0

Customer Service & Support

ActiveCampaign
HubSpot CRM
7.6
Case management
ActiveCampaign
HubSpot CRM
7.4
Call center management
ActiveCampaign
HubSpot CRM
8.1
Help desk management
ActiveCampaign
HubSpot CRM
7.4

Marketing Automation

ActiveCampaign
HubSpot CRM
7.9
Lead management
ActiveCampaign
HubSpot CRM
9.0
Email marketing
ActiveCampaign
HubSpot CRM
6.8

CRM Project Management

ActiveCampaign
HubSpot CRM
7.6
Task management
ActiveCampaign
HubSpot CRM
9.1
Billing and invoicing management
ActiveCampaign
HubSpot CRM
6.2
Reporting
ActiveCampaign
HubSpot CRM
7.3

CRM Reporting & Analytics

ActiveCampaign
HubSpot CRM
6.4
Forecasting
ActiveCampaign
HubSpot CRM
6.5
Pipeline visualization
ActiveCampaign
HubSpot CRM
6.9
Customizable reports
ActiveCampaign
HubSpot CRM
5.9

Customization

ActiveCampaign
HubSpot CRM
7.8
Custom fields
ActiveCampaign
HubSpot CRM
8.6
Custom objects
ActiveCampaign
HubSpot CRM
8.3
Scripting environment
ActiveCampaign
HubSpot CRM
5.9
API for custom integration
ActiveCampaign
HubSpot CRM
8.2

Security

ActiveCampaign
HubSpot CRM
9.0
Single sign-on capability
ActiveCampaign
HubSpot CRM
9.0
Role-based user permissions
ActiveCampaign
HubSpot CRM
9.0

Social CRM

ActiveCampaign
HubSpot CRM
5.8
Social data
ActiveCampaign
HubSpot CRM
5.3
Social engagement
ActiveCampaign
HubSpot CRM
6.3

Integrations with 3rd-party Software

ActiveCampaign
HubSpot CRM
7.5
Marketing automation
ActiveCampaign
HubSpot CRM
8.2
Compensation management
ActiveCampaign
HubSpot CRM
6.9

Platform

ActiveCampaign
HubSpot CRM
6.4
Mobile access
ActiveCampaign
HubSpot CRM
6.4

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • Creating lists
  • Managing contact behavior
  • Organizing contact information
Gita Sukhraj profile photo

Cons

  • Campaign sending has a few too many steps to go through, would love to see more on one page
  • More organizational tools for sent, drafts, and different list emails other than just one level tagging would be great
  • Visual email scheduling for newsletters on a calendar would be a huge improvement to the list style. Drag and drop to reschedule emails would be a godsend!
Steena Brown profile photo
  • Contact lists moving from the CRM to the marketing platform
Gita Sukhraj profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
HubSpot CRM10.0
Based on 3 answers
It has become an integral part of our sales, marketing, and underwriting departments
Spencer Rule profile photo

Usability

No score
No answers yet
No answers on this topic
HubSpot CRM9.7
Based on 2 answers
It's really easy to get going and creating emails, landing pages and forms. Minimal coding knowledge needed.
Erin Harris profile photo

Support

No score
No answers yet
No answers on this topic
HubSpot CRM10.0
Based on 2 answers
They were quick to respond to questions we had regarding the Hubspot system and would log in to our account directly to see exactly what we were seeing to help resolve issues.

They'd explain the solution so we could learn how and why. If something we were trying to do wasn't possible, they also explained how and why.
Erin Harris profile photo

Implementation

No score
No answers yet
No answers on this topic
HubSpot CRM9.6
Based on 3 answers
Because we use the HubSpot marketing platform, implementation was as simple as hitting "Go." The two work seamlessly together.
Carah Counts profile photo

Alternatives Considered

ActiveCampaign is closest in proximity to Infusionsoft but falls short of in most every area except price. It is not in the same ballpark as Pardot, Marketo and HubSpot. To be fair, however, one also has to pay a great deal more for those solutions.
No photo available
HubSpot CRM automates more sales activities than any other CRM I've experienced. Admin is a breeze, especially compared to some. And, of course, the price point is compelling
Phil Vallender profile photo

Return on Investment

  • ActiveCampaign is the base of our marketing communications operations. So all the leads that we generate and nurture go through ActiveCampaign, which means most of not all of our revenue directly or indirectly is related to ActiveCampaign. It helps us operate and grow the business.
  • It helps us provide more personalized experience for new leads as well as our existing customers.
  • It makes communication more efficient, especially with the Gmail integration.
Viktor Nagornyy profile photo
  • Increased the leads by 200%
  • Improved out follow-up process
Stephanie Reed profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

HubSpot CRM

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
HubSpot CRM Editions & Modules
HubSpot CRM
Edition
Free Forever
$01
1. Per Month [Unlimited Users]
Additional Pricing Details