What users are saying about
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Top Rated
298 Ratings
Top Rated
627 Ratings

ActiveCampaign

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Top Rated
298 Ratings
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Score 8.9 out of 100
Top Rated
627 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

HubSpot CRM

HubSpot CRM is perfect for sales/marketing teams that require a simple CRM tool with few advanced features. This is all included in affordable plans that range from free to $50 a month. The more advanced features that larger companies may need to use are not included in these plans. HubSpot provides awesome comprehensive features in some of their more expensive plans, which might be suitable for later-stage companies, not startups.
Fedor Paretsky | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
HubSpot CRM
WYSIWYG email editor
ActiveCampaign
8.1
HubSpot CRM
Dynamic content
ActiveCampaign
8.3
HubSpot CRM
Ability to test dynamic content
ActiveCampaign
7.9
HubSpot CRM
Landing pages
ActiveCampaign
7.1
HubSpot CRM
A/B testing
ActiveCampaign
8.5
HubSpot CRM
Mobile optimization
ActiveCampaign
8.2
HubSpot CRM
Email deliverability reporting
ActiveCampaign
8.8
HubSpot CRM
List management
ActiveCampaign
8.6
HubSpot CRM
Triggered drip sequences
ActiveCampaign
9.4
HubSpot CRM

Lead Management

ActiveCampaign
7.8
HubSpot CRM
Lead nurturing
ActiveCampaign
7.7
HubSpot CRM
Lead scoring and grading
ActiveCampaign
7.8
HubSpot CRM
Data quality management
ActiveCampaign
7.2
HubSpot CRM
Automated sales alerts and tasks
ActiveCampaign
8.3
HubSpot CRM

Campaign Management

ActiveCampaign
7.9
HubSpot CRM
Calendaring
ActiveCampaign
7.1
HubSpot CRM
Event/webinar marketing
ActiveCampaign
8.7
HubSpot CRM

Social Media Marketing

ActiveCampaign
8.2
HubSpot CRM
Social sharing and campaigns
ActiveCampaign
8.8
HubSpot CRM
Social profile integration
ActiveCampaign
7.6
HubSpot CRM

Reporting & Analytics

ActiveCampaign
7.8
HubSpot CRM
Dashboards
ActiveCampaign
7.9
HubSpot CRM
Standard reports
ActiveCampaign
7.8
HubSpot CRM
Custom reports
ActiveCampaign
7.7
HubSpot CRM

Platform & Infrastructure

ActiveCampaign
8.2
HubSpot CRM
API
ActiveCampaign
8.8
HubSpot CRM
Role-based workflow & approvals
ActiveCampaign
7.9
HubSpot CRM
Customizability
ActiveCampaign
7.9
HubSpot CRM
Integration with Salesforce.com
ActiveCampaign
8.1
HubSpot CRM
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
HubSpot CRM
Integration with SugarCRM
ActiveCampaign
8.2
HubSpot CRM

Sales Force Automation

ActiveCampaign
HubSpot CRM
8.1
Customer data management / contact management
ActiveCampaign
HubSpot CRM
8.8
Workflow management
ActiveCampaign
HubSpot CRM
8.4
Territory management
ActiveCampaign
HubSpot CRM
7.1
Opportunity management
ActiveCampaign
HubSpot CRM
8.3
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
HubSpot CRM
8.8
Contract management
ActiveCampaign
HubSpot CRM
8.0
Quote & order management
ActiveCampaign
HubSpot CRM
7.5
Interaction tracking
ActiveCampaign
HubSpot CRM
8.4
Channel / partner relationship management
ActiveCampaign
HubSpot CRM
7.8

Customer Service & Support

ActiveCampaign
HubSpot CRM
8.1
Case management
ActiveCampaign
HubSpot CRM
8.2
Call center management
ActiveCampaign
HubSpot CRM
8.1
Help desk management
ActiveCampaign
HubSpot CRM
7.9

Marketing Automation

ActiveCampaign
HubSpot CRM
9.0
Lead management
ActiveCampaign
HubSpot CRM
8.9
Email marketing
ActiveCampaign
HubSpot CRM
9.1

CRM Project Management

ActiveCampaign
HubSpot CRM
7.8
Task management
ActiveCampaign
HubSpot CRM
8.4
Billing and invoicing management
ActiveCampaign
HubSpot CRM
6.8
Reporting
ActiveCampaign
HubSpot CRM
8.1

CRM Reporting & Analytics

ActiveCampaign
HubSpot CRM
8.0
Forecasting
ActiveCampaign
HubSpot CRM
8.0
Pipeline visualization
ActiveCampaign
HubSpot CRM
8.3
Customizable reports
ActiveCampaign
HubSpot CRM
7.6

Customization

ActiveCampaign
HubSpot CRM
7.9
Custom fields
ActiveCampaign
HubSpot CRM
8.4
Custom objects
ActiveCampaign
HubSpot CRM
7.5
Scripting environment
ActiveCampaign
HubSpot CRM
7.5
API for custom integration
ActiveCampaign
HubSpot CRM
8.2

Security

ActiveCampaign
HubSpot CRM
8.6
Single sign-on capability
ActiveCampaign
HubSpot CRM
8.5
Role-based user permissions
ActiveCampaign
HubSpot CRM
8.7

Social CRM

ActiveCampaign
HubSpot CRM
8.3
Social data
ActiveCampaign
HubSpot CRM
8.3
Social engagement
ActiveCampaign
HubSpot CRM
8.3

Integrations with 3rd-party Software

ActiveCampaign
HubSpot CRM
8.6
Marketing automation
ActiveCampaign
HubSpot CRM
8.5
Compensation management
ActiveCampaign
HubSpot CRM
8.7

Platform

ActiveCampaign
HubSpot CRM
8.1
Mobile access
ActiveCampaign
HubSpot CRM
8.1

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

HubSpot CRM

  • Hubspot CRM is fantastically easy to navigate and use. Having used three other big-name CRM systems, I would say Hubspot has been by far the easiest to set up and use on a regular basis. The list and contact profile views are beautifully designed and intuitive to manipulate as needed.
  • Hubspot CRM's Lists functionality is so convenient for segmenting your master contact list in all sorts of ways. I use it anytime I need to find out how many or who from our list fits a narrow set of criteria. Even in past jobs where we had other database tools that we could use, Hubspot was the fastest and easiest to get that information.
  • Hubspot makes it easy to import your contact lists from other tools and sources. The migration tool is intuitive and works reliably. I was able to onboard a list of about 500 contacts in less than 10 minutes, including the time it took to diagnose compatibility errors on the first import.
Josh Summerhays | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

HubSpot CRM

  • The ON or OFF nature of tracking email means that you’re not only capturing conversations with prospects, but with anyone you interact with. This can add redundant or undesirable data to your CRM. It would be nice to be more selective with tracking, or have the ability to customize tracking specific types of interactions.
  • Setup and Implementation calls were not extensively planned or organized, meaning we spent much of our time with the specialist going over previously discussed user requirements and troubleshooting, rather than implementing our desired state.
  • Features and functionalities like data point anchoring for reporting (which were promised during the sales process), were either incomplete or did not function as expected. Once we entered a formal engagement, it was communicated to us that we could not build some of our desired reports as envisioned and that email tracking would only be possible by manually clicking a checkbox in all outgoing messages. This led to further troubleshooting and requirements gathering, taking away from our bank of allotted hours with our implementation specialist.
  • Our client success manager was very helpful and friendly, however, no clear communication channels were established outside the CSM. This meant that we couldn’t always be sure where to properly route requests for setup, feature clarification, etc., as some of those responsibilities were not the CSMs.
  • Once our requirements became more clear to the Services team, we were informed that we would need to invest in the more expensive version of Hubspot CRM for Premium features and customization, some of which would not be available until an upcoming release.
  • We ended up having to manage most of the data migration ourselves, relying on an intern and internal project management to manually de-duplicate contact and company details from Pipedrive.
  • Reporting and dashboard-building on outreach activities was cumbersome, and not intuitive, relying on an axis-system of data points that even our Implementation Specialist struggled with at times.
Ryan Roch, CSM | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

HubSpot CRM

HubSpot CRM 10.0
Based on 3 answers
Because it's integrated with HubSpot marketing platform, which is indispensable, and works simply and seamlessly with the marketing platform. The CRM is intuitive, never a time burden, and makes doing business development work a whole lot easier and enjoyable. I think at this point it's safe and fair to say we would be somewhat lost without the CRM.
Greg Linnemanstons | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 6 answers
It's a lovely clean interface and easy to customize! It can sometimes be a little slow in that some elements require multiple clicks (eg: selecting an email to edit as part of an automation) but overall it's quick and easy.
Arlene Caffrey | TrustRadius Reviewer

HubSpot CRM

HubSpot CRM 9.7
Based on 2 answers
Because it's so easy, and without anything but a "Welcome to HubSpot CRM video" . I think my 83 year old mother could figure it out.
Greg Linnemanstons | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

HubSpot CRM

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.1
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

HubSpot CRM

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 8 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

HubSpot CRM

HubSpot CRM 10.0
Based on 4 answers
They were quick to respond to questions we had regarding the Hubspot system and would log in to our account directly to see exactly what we were seeing to help resolve issues.

They'd explain the solution so we could learn how and why. If something we were trying to do wasn't possible, they also explained how and why.
Erin Harris | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 7.4
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

HubSpot CRM

HubSpot CRM 9.6
Based on 6 answers
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
Greg Linnemanstons | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

HubSpot CRM

We had already started using HubSpot by the time I started here and it was a natural fit to use the HubSpot CRM alongside the marketing platform. It's been hugely successful for us, so I don't have any experience with another CRM here. At previous companies I've had experiences with software like Sedona Office, Shafer's, and SmartService (which tied into QuickBooks). HubSpot CRM has the best user interface of any CRM I've used, and been the easiest to work with. Sedona was probably the only other CRM that had comparable flexibility and could do some of the things we do in HubSpot, but the interface was much older and clunkier (it was also more industry specific). HubSpot CRM is the best CRM tool I've used over the last decade of experiences across a number of companies.
John McMahon | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

HubSpot CRM

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

HubSpot CRM

  • Increased prospecting power is a definite plus. The tools it puts in your reps hands will help them propspect more efficiently and powerfully, e.g. Sidekick and HubSpot company database.
  • Better deal tracking and reporting.
  • More effective followups using the rich background information available on the timeline.
  • Better communication internally to make our sales, marketing, and underwriting teams more effective and work better together.
Spencer Rule | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Additional Pricing Details

HubSpot CRM

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

HubSpot CRM Editions & Modules

Edition
Free Forever$01
  1. Per Month [Unlimited Users]
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
HubSpot CRM
8.7

Likelihood to Renew

ActiveCampaign
9.1
HubSpot CRM
10.0

Usability

ActiveCampaign
8.2
HubSpot CRM
9.7

Reliability and Availability

ActiveCampaign
9.4
HubSpot CRM

Performance

ActiveCampaign
8.1
HubSpot CRM

Support Rating

ActiveCampaign
8.9
HubSpot CRM
10.0

Implementation Rating

ActiveCampaign
7.4
HubSpot CRM
9.6

Scalability

ActiveCampaign
9.4
HubSpot CRM

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