What users are saying about

ActiveCampaign

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Top Rated
67 Ratings

HubSpot CRM

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Top Rated
414 Ratings

ActiveCampaign

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Top Rated
67 Ratings
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Score 8.5 out of 101

HubSpot CRM

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Top Rated
414 Ratings
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Score 8.2 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

HubSpot CRM

HubSpot is ideal for SMEs but may not suit enterprises.
Phil Vallender profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
HubSpot CRM
WYSIWYG email editor
ActiveCampaign
7.7
HubSpot CRM
Dynamic content
ActiveCampaign
7.3
HubSpot CRM
Ability to test dynamic content
ActiveCampaign
7.4
HubSpot CRM
Landing pages
ActiveCampaign
6.7
HubSpot CRM
A/B testing
ActiveCampaign
7.1
HubSpot CRM
Mobile optimization
ActiveCampaign
7.7
HubSpot CRM
Email deliverability
ActiveCampaign
8.3
HubSpot CRM
List management
ActiveCampaign
8.1
HubSpot CRM
Triggered drip sequences
ActiveCampaign
9.3
HubSpot CRM

Reporting & Analytics

ActiveCampaign
7.0
HubSpot CRM
Dashboards
ActiveCampaign
7.0
HubSpot CRM
Standard reports
ActiveCampaign
7.2
HubSpot CRM
Custom reports
ActiveCampaign
6.8
HubSpot CRM

Sales Force Automation

ActiveCampaign
HubSpot CRM
8.3
Customer data management / contact management
ActiveCampaign
HubSpot CRM
9.0
Workflow management
ActiveCampaign
HubSpot CRM
8.9
Territory management
ActiveCampaign
HubSpot CRM
7.7
Opportunity management
ActiveCampaign
HubSpot CRM
8.8
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
HubSpot CRM
8.3
Contract management
ActiveCampaign
HubSpot CRM
7.8
Quote & order management
ActiveCampaign
HubSpot CRM
7.6
Interaction tracking
ActiveCampaign
HubSpot CRM
8.3
Channel / partner relationship management
ActiveCampaign
HubSpot CRM
8.1

Customer Service & Support

ActiveCampaign
HubSpot CRM
7.8
Case management
ActiveCampaign
HubSpot CRM
7.6
Call center management
ActiveCampaign
HubSpot CRM
8.1
Help desk management
ActiveCampaign
HubSpot CRM
7.7

Marketing Automation

ActiveCampaign
HubSpot CRM
8.5
Lead management
ActiveCampaign
HubSpot CRM
9.3
Email marketing
ActiveCampaign
HubSpot CRM
7.8

CRM Project Management

ActiveCampaign
HubSpot CRM
8.2
Task management
ActiveCampaign
HubSpot CRM
9.2
Billing and invoicing management
ActiveCampaign
HubSpot CRM
7.0
Reporting
ActiveCampaign
HubSpot CRM
8.2

CRM Reporting & Analytics

ActiveCampaign
HubSpot CRM
7.9
Forecasting
ActiveCampaign
HubSpot CRM
8.1
Pipeline visualization
ActiveCampaign
HubSpot CRM
7.9
Customizable reports
ActiveCampaign
HubSpot CRM
7.7

Customization

ActiveCampaign
HubSpot CRM
8.1
Custom fields
ActiveCampaign
HubSpot CRM
8.7
Custom objects
ActiveCampaign
HubSpot CRM
7.8
Scripting environment
ActiveCampaign
HubSpot CRM
8.0
API for custom integration
ActiveCampaign
HubSpot CRM
7.7

Security

ActiveCampaign
HubSpot CRM
9.3
Single sign-on capability
ActiveCampaign
HubSpot CRM
9.2
Role-based user permissions
ActiveCampaign
HubSpot CRM
9.4

Social CRM

ActiveCampaign
HubSpot CRM
7.7
Social data
ActiveCampaign
HubSpot CRM
7.5
Social engagement
ActiveCampaign
HubSpot CRM
7.9

Integrations with 3rd-party Software

ActiveCampaign
HubSpot CRM
8.0
Marketing automation
ActiveCampaign
HubSpot CRM
8.9
Compensation management
ActiveCampaign
HubSpot CRM
7.0

Platform

ActiveCampaign
HubSpot CRM
7.3
Mobile access
ActiveCampaign
HubSpot CRM
7.3

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • Emails are easy to create, customize, send, and analyze. I have used other platforms in the past, but HubSpot stands out from the pack.
  • The ability of segmentation into and out of workflows is a true powerhouse of HubSpot that gets left behind by most companies. This is where your tests, leads, and conversions come to meet, and you need to set your workflows up to make HubSpot truly automated.
  • I love the blogging platform on HubSpot, becasue you are able to check it as strongly as you would a landing page for optimization and there are endless layouts and functionality if you get creative with it.
Tiffany Collins profile photo

Cons

  • The Admin Dashboard Contacts Search tool is very limited in functionality
  • The pricing buckets are very large... It goes 10,000 to 25,000 to 50,000 ... Being more granular would help a lot for businesses just over the cusp of one of these limits
  • Provide an API to validate email addresses as valid or invalid. Mailchimp does this for free when you try to add to your list, but ActiveCampaign allows adding garbage typo-ed email addresses like *@gmail.con to your list (forcing you to use a 3rd party vendor for this)
Ben Gelsey profile photo
  • HubSpot CRM has room for improvement on custom views. The ability for reps to update or view different fields is a little too open.. the recent BETA release is really making great strides to help fix that though!!
Mike Rizzo profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
HubSpot CRM10.0
Based on 3 answers
It has become an integral part of our sales, marketing, and underwriting departments
Spencer Rule profile photo

Usability

No score
No answers yet
No answers on this topic
HubSpot CRM9.7
Based on 2 answers
It's really easy to get going and creating emails, landing pages and forms. Minimal coding knowledge needed.
Erin Harris profile photo

Support

No score
No answers yet
No answers on this topic
HubSpot CRM10.0
Based on 2 answers
They were quick to respond to questions we had regarding the Hubspot system and would log in to our account directly to see exactly what we were seeing to help resolve issues.

They'd explain the solution so we could learn how and why. If something we were trying to do wasn't possible, they also explained how and why.
Erin Harris profile photo

Implementation

No score
No answers yet
No answers on this topic
HubSpot CRM9.6
Based on 3 answers
Because we use the HubSpot marketing platform, implementation was as simple as hitting "Go." The two work seamlessly together.
Carah Counts profile photo

Alternatives Considered

We have selected ActiveCampaign because it has all the basic features in marketing automation we wanted. It is a cheap and effective Marketing Automation software when you are a small business. We simply wanted a tool powerful enough to help us increase the number of new leads for a very low cost.
Audréa Trinh profile photo
Our sales team uses Salesforce and integrates with HubSpot Marketing platform. The marketing team uses the HubSpot CRM rather than Salesforce to access lead and pipeline data. Both work in tandem very well.
Carah Counts profile photo

Return on Investment

  • It helped me to grow my list substantially in just 3 months.
  • It helped me to increase traffic on my website.
  • This application played a very important role in the success of our new product which we launched in the first quarter of this financial year. We got very good response on our promotional campaign.
No photo available
  • Improved employee efficiency
  • Faster lead follow-up
  • Better sales conversations because we know what content they viewed
Will Curran profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

HubSpot CRM

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
HubSpot CRM Editions & Modules
HubSpot CRM
Edition
Free Forever
$01
1. Per Month [Unlimited Users]
Additional Pricing Details