What users are saying about

ActiveDEMAND

3 Ratings
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Score 10 out of 101

Epsilon Agility Harmony

6 Ratings
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Score 5.8 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Epsilon Agility Harmony

Appropriate for large organizations who want customization in their emails. The tool - while intuitive if you have previous background - is hefty and large in scope of capabilities. It's great for organizations who have multiple users and shows the name of person who last made changes. The reporting is really good - but may be a bit overwhelming for organizations who don't need a lot of detailed information
Kimberly Yolitz profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Epsilon Agility Harmony
10.0
WYSIWYG email editor
ActiveDEMAND
9.2
Epsilon Agility Harmony
Dynamic content
ActiveDEMAND
9.6
Epsilon Agility Harmony
10.0
Ability to test dynamic content
ActiveDEMAND
9.6
Epsilon Agility Harmony
10.0
Landing pages
ActiveDEMAND
9.0
Epsilon Agility Harmony
A/B testing
ActiveDEMAND
9.6
Epsilon Agility Harmony
10.0
Mobile optimization
ActiveDEMAND
9.6
Epsilon Agility Harmony
10.0
Email deliverability
ActiveDEMAND
9.6
Epsilon Agility Harmony
10.0
List management
ActiveDEMAND
9.2
Epsilon Agility Harmony
Triggered drip sequences
ActiveDEMAND
9.6
Epsilon Agility Harmony
10.0

Lead Management

ActiveDEMAND
9.0
Epsilon Agility Harmony
Lead nurturing
ActiveDEMAND
9.6
Epsilon Agility Harmony
Lead scoring and grading
ActiveDEMAND
9.0
Epsilon Agility Harmony
Data quality management
ActiveDEMAND
8.6
Epsilon Agility Harmony
Automated sales alerts and tasks
ActiveDEMAND
8.6
Epsilon Agility Harmony

Campaign Management

ActiveDEMAND
9.4
Epsilon Agility Harmony
Calendaring
ActiveDEMAND
9.6
Epsilon Agility Harmony
Event/webinar marketing
ActiveDEMAND
9.2
Epsilon Agility Harmony

Social Media Marketing

ActiveDEMAND
8.6
Epsilon Agility Harmony
Social sharing and campaigns
ActiveDEMAND
8.6
Epsilon Agility Harmony
Social profile integration
ActiveDEMAND
8.6
Epsilon Agility Harmony

Reporting & Analytics

ActiveDEMAND
9.2
Epsilon Agility Harmony
10.0
Dashboards
ActiveDEMAND
8.8
Epsilon Agility Harmony
10.0
Standard reports
ActiveDEMAND
9.2
Epsilon Agility Harmony
10.0
Custom reports
ActiveDEMAND
9.6
Epsilon Agility Harmony
10.0

Platform & Infrastructure

ActiveDEMAND
9.6
Epsilon Agility Harmony
API
ActiveDEMAND
9.0
Epsilon Agility Harmony
Role-based workflow & approvals
ActiveDEMAND
9.0
Epsilon Agility Harmony
Customizability
ActiveDEMAND
9.6
Epsilon Agility Harmony
Integration with Salesforce.com
ActiveDEMAND
10.0
Epsilon Agility Harmony
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Epsilon Agility Harmony
Integration with SugarCRM
ActiveDEMAND
10.0
Epsilon Agility Harmony

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Fairly intuitive if you have previous experience with high-end email tools.
  • The training opportunities are good - they offer both online and/or live training.
  • The support we receive is very good.
  • The reporting feature is good - a lot of detailed information.
Kimberly Yolitz profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • The tool could be improved to "remember" where you last left off (specific user). Having to constantly retrace steps if you get logged out is annoying.
  • Hitting the "back" arrow sends you back to a main section, when it should send you back to where you previously were.
  • It would be nice to see performance reports available within the campaign itself, as well as within the reporting section.
  • Ability to NOT be able to change anything in a campaign after it has launched. This has happened multiple times. We usually copy a previous campaign to start a new one but often, we end up changing content on the version we are copying from -- this is very annoying and dangerous.
Kimberly Yolitz profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
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While both Epsilon Agility Harmony and Oracle Responsys are great for larger organizations that send a lot of emails, I think Epsilon Agility Harmony is more robust than Responsys and is easier to use. It is significantly more complex than HubSpot and requires previous knowledge of using an email tool that has content blocks and or dynamic content.
Kimberly Yolitz profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • Increased email production = more communication to customers.
  • Better reporting = determine areas for improvement or scale up efforts.
  • Working on getting our triggered emails optimized - there's a great opportunity for this with this tool.
Kimberly Yolitz profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Epsilon Agility Harmony

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Epsilon Agility Harmony Editions & Modules
Epsilon Agility Harmony
Additional Pricing Details