What users are saying about

AdDataExpress

5 Ratings
Score 8 out of 101

Lattice Engines

5 Ratings
Score 7.1 out of 101

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Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman profile photo

Lattice Engines

Lattice is ideal for a company who has not identified a list of targeted accounts or has not done segmentation. As long as the total addressable market is up for grabs and a company needs data on how to prioritize and distribute accounts, Lattice is able to add a ton of value. If you already have a list of accounts you are pursuing, Lattice will be able to help score than A-D, but generally will not tell you anything you don't already know
Charles Wu profile photo

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
Lattice Engines
Identification of new leads
AdDataExpress
9.1
Lattice Engines
List quality
AdDataExpress
6.4
Lattice Engines
Ideal customer targeting
AdDataExpress
5.5
Lattice Engines
Load time/data access
AdDataExpress
5.5
Lattice Engines

Sales Intelligence Data Standards

AdDataExpress
7.3
Lattice Engines
Contact information
AdDataExpress
7.3
Lattice Engines
Company information
AdDataExpress
7.3
Lattice Engines
Industry information
AdDataExpress
7.3
Lattice Engines

Data Augmentation & Lead Qualification

AdDataExpress
4.1
Lattice Engines
Lead qualification process
AdDataExpress
6.4
Lattice Engines
Salesforce integration
AdDataExpress
2.7
Lattice Engines
Company/business profiles
AdDataExpress
5.5
Lattice Engines
Data hygiene
AdDataExpress
2.7
Lattice Engines
Automatic data refresh
AdDataExpress
3.6
Lattice Engines
Filters and segmentation
AdDataExpress
3.6
Lattice Engines

Pros

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo
  • Firmographic Information on accounts - Lattice uses best in class data sources to make sure account information is up to date
  • High Level technographic data - Lattice will generally identify which core products are being used at a company
  • Easy to use UI and model building.
Charles Wu profile photo

Cons

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo
  • Detailed technographic information - we had a lot of issues with Lattice not being able to identify specific technologies being used by a company, which would be able to provide us materially different context as a seller.
  • Model is built once and is static until refreshed - do not get meaningful feedback into the model in real-time
  • Hard to identify which attributes are meaningful enough to include as enrichment in SFDC.
Charles Wu profile photo

Alternatives Considered

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo
No answers on this topic

Return on Investment

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo
  • Lattice provided information to sales reps on which accounts they should prioritize, but hard to measure any tangible ROI.
Charles Wu profile photo

Pricing Details

AdDataExpress

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Lattice Engines

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details