What users are saying about
5 Ratings
8 Ratings
5 Ratings
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Score 8 out of 101
8 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman profile photo

salesPRISM

Overall, very happy with this product. Used by our top reps with great success. Proven ROI. Lattice is always open to integrating new data sources to make the analytics even more accurate. Saves us a great deal of time and probably money if we had to do this ourselves. Lattice is doing good work by VMware. Thanks guys!
Matt Sullivan profile photo

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
salesPRISM
Identification of new leads
AdDataExpress
9.1
salesPRISM
List quality
AdDataExpress
6.4
salesPRISM
Ideal customer targeting
AdDataExpress
5.5
salesPRISM
Load time/data access
AdDataExpress
5.5
salesPRISM

Sales Intelligence Data Standards

AdDataExpress
7.3
salesPRISM
Contact information
AdDataExpress
7.3
salesPRISM
Company information
AdDataExpress
7.3
salesPRISM
Industry information
AdDataExpress
7.3
salesPRISM

Data Augmentation & Lead Qualification

AdDataExpress
4.1
salesPRISM
Lead qualification process
AdDataExpress
6.4
salesPRISM
Salesforce integration
AdDataExpress
2.7
salesPRISM
Company/business profiles
AdDataExpress
5.5
salesPRISM
Data hygiene
AdDataExpress
2.7
salesPRISM
Automatic data refresh
AdDataExpress
3.6
salesPRISM
Filters and segmentation
AdDataExpress
3.6
salesPRISM

Pros

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo
  • Ease of use. It is a no brainer for our sales teams. They go through just 10 minutes of training. It is very prescriptive and clear. There is a minimal amount of flipping to get through what they need to. Everything is just on one screen.
  • Integration to Salesforce.com. The level of integration today is moderate. It integrates opportunity to opportunity. As soon as a sales person converts, it flows.
  • They are highly responsive as a vendor. If there’s a field that we want to add, they will adapt the product for us very quickly.
  • The model for professional services (fee based) is very flexible. It’s as much as you need. They advocate high service level for ramping new regions, and are very flexible with feet on the ground and helping out.
No photo available

Cons

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo
  • Reporting integration has been a challenge. There are mismatches and different filtering on data. We are always trouble shooting the reports. We get different things in Salesforce.com to Lattice. In general reporting is not very flexible – it’s too canned.
  • We have always had capacity and bandwidth challenges – latency – when ramping up in new countries. Lattice have been able to flex by adding server capacity. For example, we had situations in Brazil and China where it took 45 seconds for button clicks. We had rolled out to 100s of sales people and there was mass level of complaining. I don’t think they’ll make that mistake again.
  • Lattice are talking about deeper integration with Marketing Automation platforms like Eloqua. The vision is however very rudimentary right now. The vision is not valuable yet.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
salesPRISM8.1
Based on 5 answers
It is a significant investment and there’s always budget risk. It’s definitely a high return, however if funding gets cut to the bare bones, it will not be the last thing to go. Marketing is the one investing in lattice, and there are competing investment priorities
No photo available

Usability

No score
No answers yet
No answers on this topic
salesPRISM9.0
Based on 2 answers
It is very easy to use. Sales people really like the interface. For marketing not as easy to use due to the reporting. It’s a little bit difficult.

It’s not very set-up for marketing users who need a full on view of all sales users. It’s not like Salesforce.com where you have marketing admin access and can create dummy profiles and dummy accounts. It’s really designed for just a sales rep and their account set
No photo available

Reliability and Availability

No score
No answers yet
No answers on this topic
salesPRISM9.1
Based on 2 answers
We have not had any outages.
No photo available

Performance

No score
No answers yet
No answers on this topic
salesPRISM9.0
Based on 2 answers
Because of the international latency challenges described earlier.
No photo available

Support

No score
No answers yet
No answers on this topic
salesPRISM8.7
Based on 3 answers
The Lattice team really became part of our project. They did a great job leading us when needed and also supporting us at all hours weekdays and weekends.
Christian Wolfe profile photo

In-Person Training

No score
No answers yet
No answers on this topic
salesPRISM8.3
Based on 2 answers
Please see my answers to the previous question. We had very good feedback from our product management, strategy and sales leadership and reps regarding our training.
Christian Wolfe profile photo

Online Training

No score
No answers yet
No answers on this topic
salesPRISM7.0
Based on 2 answers
I have just watched videos. They have very good pure video based training for high level. I have seen the training for reps. It is not very complex
No photo available

Implementation

No score
No answers yet
No answers on this topic
salesPRISM7.8
Based on 3 answers
The implementation hit the milestones we established. Lattice was VERY committed to helping us make sure what we committed back to the organization was met.
Christian Wolfe profile photo

Alternatives Considered

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo
We picked this system because of the overall approach of Lattice. Installing a predictive analytics engine requires transformation and change management of sales, product owners, and their associated leadership. Lattice Engines has a holistic approach that includes hand-holding an organization through the change needed to be successful.
Christian Wolfe profile photo

Return on Investment

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo
  • There is a clear step function increase in the measurable output of sales in each country it rolls out in. It’s different depending on country. There is an order of a 50-70% increase in direct attributable revenue to marketing plays, i.e. the conversion rate of the identified plays is 50-70% higher. Since marketing provides a portion of sales leads, the overall lift in sales productivity is 2-15%.
  • We have not done a global ROI analysis – each country is looking at it. In America, ROI is probably 4-5x.
  • There are parallel paths from marketing to sales. Sales plays through lattice which are more outbound call plays. In these the rep often has to find the contact. We tell rep to call this account, but not necessarily a specific identified person. Most of it is to house accounts. Calls plays fall into different categories – retention, growth acquisition/Greenfield (where we have something very modest installed but less than 10% of potential). Leads are specific individuals who raise their hand and request follow-up. They go through a different path to Lattice.
  • I think it works best when there are a couple of factors present: 1) Where we have a relationship business, where sales does know who to call, they just need help prioritizing between accounts; 2) It works very well as you get to medium to small segment of customer business, where you have one rep that covers at least 100 accounts and up to 500. It really helps them prioritize. In strategic account territories (with very finite numbers of accounts), they don’t need as much help, though they still find the value in the 3rd party data.
No photo available

Pricing Details

AdDataExpress

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

salesPRISM

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details