What users are saying about

AdDataExpress

5 Ratings

salesPRISM

8 Ratings

AdDataExpress

5 Ratings
Score 8 out of 101

salesPRISM

8 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman profile photo

salesPRISM

It’s been a huge advantage to them to be global at such an early stage of their development. They keep improving the product from level of customer interaction. They are a little overstretched but I think they’ll grow into it.
No photo available

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
salesPRISM
Identification of new leads
AdDataExpress
9.1
salesPRISM
List quality
AdDataExpress
6.4
salesPRISM
Ideal customer targeting
AdDataExpress
5.5
salesPRISM
Load time/data access
AdDataExpress
5.5
salesPRISM

Sales Intelligence Data Standards

AdDataExpress
7.3
salesPRISM
Contact information
AdDataExpress
7.3
salesPRISM
Company information
AdDataExpress
7.3
salesPRISM
Industry information
AdDataExpress
7.3
salesPRISM

Data Augmentation & Lead Qualification

AdDataExpress
4.1
salesPRISM
Lead qualification process
AdDataExpress
6.4
salesPRISM
Salesforce integration
AdDataExpress
2.7
salesPRISM
Company/business profiles
AdDataExpress
5.5
salesPRISM
Data hygiene
AdDataExpress
2.7
salesPRISM
Automatic data refresh
AdDataExpress
3.6
salesPRISM
Filters and segmentation
AdDataExpress
3.6
salesPRISM

Pros

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo
  • Prospecting Prioritization - helps predict what companies may be great prospects for sales based on trends and outside information.
  • Central location for information - compiles custom fields to easily see things like purchase history, contacts, and news articles in one place, so it limits my time spend researching before cold calling.
  • Integration with Salesforce.com - integrates into our CRM tool so I can make notes on conversations, create opportunities right out of the tool, and also assign follow up items seamlessly.
Dorea Zalesak profile photo

Cons

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo
  • PRISM is really as good as the information that is fed into it. We have had issues with contacts being recognized between PRISM and Salesforce, but it was due to he information we loaded. I would love to see more competitive information, though I think that is something we need to work on internally.
Dorea Zalesak profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
salesPRISM8.1
Based on 5 answers
I will continue to use PRISM, especially now, because I after 3 years in the same geography, I have just transferred to a new territory. The tool really helps me focus on the best opportunities to pursue, which can sometimes be difficult with over 100 assigned accounts
Dorea Zalesak profile photo

Usability

No score
No answers yet
No answers on this topic
salesPRISM9.0
Based on 2 answers
It is very easy to use. Sales people really like the interface. For marketing not as easy to use due to the reporting. It’s a little bit difficult.

It’s not very set-up for marketing users who need a full on view of all sales users. It’s not like Salesforce.com where you have marketing admin access and can create dummy profiles and dummy accounts. It’s really designed for just a sales rep and their account set
No photo available

Reliability and Availability

No score
No answers yet
No answers on this topic
salesPRISM9.1
Based on 2 answers
We have not had any outages.
No photo available

Performance

No score
No answers yet
No answers on this topic
salesPRISM9.0
Based on 2 answers
Because of the international latency challenges described earlier.
No photo available

Support

No score
No answers yet
No answers on this topic
salesPRISM8.7
Based on 3 answers
The Lattice team really became part of our project. They did a great job leading us when needed and also supporting us at all hours weekdays and weekends.
Christian Wolfe profile photo

In-Person Training

No score
No answers yet
No answers on this topic
salesPRISM8.3
Based on 2 answers
Please see my answers to the previous question. We had very good feedback from our product management, strategy and sales leadership and reps regarding our training.
Christian Wolfe profile photo

Online Training

No score
No answers yet
No answers on this topic
salesPRISM7.0
Based on 2 answers
I have just watched videos. They have very good pure video based training for high level. I have seen the training for reps. It is not very complex
No photo available

Implementation

No score
No answers yet
No answers on this topic
salesPRISM7.8
Based on 3 answers
The implementation hit the milestones we established. Lattice was VERY committed to helping us make sure what we committed back to the organization was met.
Christian Wolfe profile photo

Alternatives Considered

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo
We picked this system because of the overall approach of Lattice. Installing a predictive analytics engine requires transformation and change management of sales, product owners, and their associated leadership. Lattice Engines has a holistic approach that includes hand-holding an organization through the change needed to be successful.
Christian Wolfe profile photo

Return on Investment

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo
  • We have seen quantifiable ROI when our reps have used the product to target accounts. In a recent example we found that accounts that targeted these "hi-po" accounts identified by using Lattice analytics created over $27M in pipeline over a month long period for a key product we are interested in selling more of to customers, compared to a less than $1M for accounts that were not identified as "hi-po".
Matt Sullivan profile photo

Pricing Details

AdDataExpress

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

salesPRISM

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details