AdDataExpress vs. Sofon Proposal Organizer

When using tools like AdDataExpress, demographics are key when trying to identify new relationships. Being able to segment out the population by many demographic fields is absolutely necessary to try and optimize what we are spending. Trying to use this as a pure CRM is probably not the greatest idea, but using it in parallel with one would be good.

Incentivized

In my opinion, the most valuable characteristic of SPO is that by answering simple questions a very complex product can be configured; therefore the scope of delivery is defined very well. In addition, SPO has great flexibility to manage prices and costs. However, SPO is configurator of parts that allows incorporating basic design rules for their selection. SPO is not a optimised for developing complicated engineering design rules.

• Provides email addresses - essential when doing cold email outreach.
• Provides agencies for each brand/company.
• Provides media spend for parent company and brand.

Incentivized

• Top Down approach
• Drive sales representatives to their goal
• Clear final calculation

• Filtering is not optimal
• Integration with other products is not intuitive or even there
• Keeping data up to date automatically

Incentivized

• SQL servers may lead to unexpect failures
• Tables created in SPO could have better interface with the user
• Management of user licences could be easier

Unfortunately I have no possibility to renew or not renew SPO so it is difficult to answer to this question

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.

Incentivized

The previous product we used was developed by ourselves so my experience is very limited. I can say that having a software like SPO we can configure the product without any programming experience and this makes things faster and better. Moreover, I can say that MS Office compatibility is a strong point.

• Expanded lead horizons
• Agencies provided for each company
• Efficiency of potential partners

Incentivized

• Reduce quotation time at the proposal office,
• better definition and more organise project scope at project management level
• centralisation of knoweldeg: one problem, one solution