What users are saying about

Adestra

7 Ratings

Pure360

5 Ratings

Adestra

7 Ratings
Score 6.8 out of 101

Pure360

5 Ratings
Score 4.1 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Pure360

Good for bulk email campaigns to multiple contacts, e.g. Newsletters. It's easy to set up a template, schedule send (including intelligent sending) and then has good reporting functionality.The heat map tool is great and general reporting was easy to follow, although could be easier for exporting.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Pure360
6.0
WYSIWYG email editor
Adestra
10.0
Pure360
8.0
Dynamic content
Adestra
10.0
Pure360
6.0
Ability to test dynamic content
Adestra
10.0
Pure360
Landing pages
Adestra
10.0
Pure360
A/B testing
Adestra
10.0
Pure360
6.0
Email deliverability
Adestra
10.0
Pure360
6.0
List management
Adestra
10.0
Pure360
5.0
Triggered drip sequences
Adestra
10.0
Pure360
Mobile optimization
Adestra
Pure360
5.0

Reporting & Analytics

Adestra
10.0
Pure360
7.7
Dashboards
Adestra
10.0
Pure360
9.0
Standard reports
Adestra
10.0
Pure360
8.0
Custom reports
Adestra
Pure360
6.0

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Easy and intuitive drag and drop design
  • Good design templates
  • Great customer support
No photo available

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • Uptime - the server has gone done before when an email had just been sent out which meant that recipients could not click on links
  • Automation add-on was extremely expensive considering the additional capabilities it was adding
  • Login process - every time I logged in had to use an authorization email. Good security, but unnecessary for EVERY SINGLE login
  • No auto-save or save button in the email builder - would have to click off the screen to save, which meant that if the window crashed, there was no way to rescue work. All it needs is a save button!
No photo available

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
No answers on this topic

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • Attracted new business through newsletters
  • Helped to drive downloads on content when running campaigns (infographic, report, free trial set up was particularly effective
No photo available

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Pure360

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details