What users are saying about

Google Ads

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
701 Ratings
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 4.3 out of 101

Google Ads

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
701 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Add comparison

Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
No photo available

Google Ads

We've found that Ads is suitable for well-defined products/services. If a product falls within a new or niche category, it's less effective. YouTube advertising can be effective at educating an audience, but targeting a desired audience can be difficult. It's also easy to waste a budget by using overly broad targeting. Like many tools, it can help you when used right or hurt you when used wrong.
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Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
Google Ads
Data Transfer
AdGear Advertiser
4.0
Google Ads
DSP integration
AdGear Advertiser
3.0
Google Ads

Ad Campaigns

AdGear Advertiser
3.8
Google Ads
Ad campaign creation
AdGear Advertiser
3.0
Google Ads
Ad deployment
AdGear Advertiser
5.0
Google Ads
Display advertising
AdGear Advertiser
4.0
Google Ads
Ad display and retargeting segmentation
AdGear Advertiser
3.0
Google Ads
Sequence targeting
AdGear Advertiser
4.0
Google Ads

Ad Reporting & Analytics

AdGear Advertiser
4.2
Google Ads
Ad dashboards
AdGear Advertiser
3.0
Google Ads
Ad performance reports
AdGear Advertiser
5.0
Google Ads
Ad conversion tracking
AdGear Advertiser
3.0
Google Ads
Ad attribution reporting
AdGear Advertiser
6.0
Google Ads
Cross-channel ad management
AdGear Advertiser
4.0
Google Ads
Ad forecasting and optimization
AdGear Advertiser
4.0
Google Ads

Pros

  • Easy setup
  • Smart product
No photo available
  • Helps generate keywords.
  • Provides in-depth insights on how ads are running.
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Cons

  • Slow design
  • Needs more analytics
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  • click fraud
  • multiple clicks
  • similar keywords
Joanne Minculescu profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Google Ads10.0
Based on 19 answers
Until Google is no longer the world's biggest search engine AdWords will be the number 1 choice for SEM solutions.
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Usability

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 1 answer
Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want
Eric Hitchman profile photo

Support

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 2 answers
Good support from the AdWords team, and the community.
Jeffrey Schutzman profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman profile photo

Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
No photo available
In my country, Bing is not being used by anybody, and our small budget in Bing stayed untouched for more than a month. Google being the only search engine used, everybody uses it for any type of search
Joanne Minculescu profile photo

Return on Investment

  • Helped onboard users
  • Lacked meaningful segmentation
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  • The positive impact comes from the fact, that paid search is usually the cheapest paid advertising channel
  • The negative impact is due to the dependency on Google when it comes to CPCs, as there are many factors influencing the actual CPC, which lately has increased significantly on all types of keywords. Unfortunately, there is absolutely nothing to do on the advertiser's side.
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Screenshots

Google Ads

Pricing Details

AdGear Advertiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Google Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details