What users are saying about

Google Ads

654 Ratings

AdGear Advertiser

3 Ratings
Score 4.5 out of 101

Google Ads

654 Ratings
Score 8.2 out of 101

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Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
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Google Ads

Successfully utilizing AdWords really depends on how well your website is put together, your product, your pricing, and even shipping. There are a lot of factors that go into how well AdWords is going to work for you, and if you're not confident that your website is following best practices you probably want to invest in getting that right first before you even consider spending money on AdWords. Google only makes money when it recommends good search results that lead to conversions, and if your store description and product descriptions aren't up to today's standards, Google simply isn't going to feel your store is a good match for search queries. Building trust is another thing to focus on first; if a user arrives at your store and they don't see things like BBB or PayPal, or your site looks old, out of date, or is slow, again, AdWords would not be worth your money.
Paul Francis Jones profile photo

Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
Google Ads
Data Transfer
AdGear Advertiser
4.0
Google Ads
DSP integration
AdGear Advertiser
3.0
Google Ads

Ad Campaigns

AdGear Advertiser
3.8
Google Ads
Ad campaign creation
AdGear Advertiser
3.0
Google Ads
Ad deployment
AdGear Advertiser
5.0
Google Ads
Display advertising
AdGear Advertiser
4.0
Google Ads
Ad display and retargeting segmentation
AdGear Advertiser
3.0
Google Ads
Sequence targeting
AdGear Advertiser
4.0
Google Ads

Ad Reporting & Analytics

AdGear Advertiser
4.2
Google Ads
Ad dashboards
AdGear Advertiser
3.0
Google Ads
Ad performance reports
AdGear Advertiser
5.0
Google Ads
Ad conversion tracking
AdGear Advertiser
3.0
Google Ads
Ad attribution reporting
AdGear Advertiser
6.0
Google Ads
Cross-channel ad management
AdGear Advertiser
4.0
Google Ads
Ad forecasting and optimization
AdGear Advertiser
4.0
Google Ads

Pros

  • Easy setup
  • Smart product
No photo available
  • AdWords has a great capability to manage a client’s budget in the most micro possible way. The structure that Google has created to setup adwords PPC helps you create a channelized method to control your cost and manage your visibility, through creating campaign and ad group structures wisely.
  • We can monitor bids for every keyword separately that present in the list, which I think is amazing flexibility and write ads for each particular category of keywords. For example if you are bidding on keyword [white shirt] you can have an ad that specifically speaks to that particular keyword. This helps advertisers stay extremely relevant to searches and hence increase the chance of brand interaction through Google paid ads.
  • Google’s intelligent algorithms help with conversion optimizations which will automatically determine the max CPC. (Maximum willingness to pay per click). It can also target people who have abandoned a particular task on the site and can target those users for the next couple of days to drive them to the client’s site again to finish the task. Example – hotel booking sites constantly remarket to people who don’t finish a hotel booking.
Krupal Shukla profile photo

Cons

  • Slow design
  • Needs more analytics
No photo available
  • Although it's easy to use once you learn the system, there are a lot of hidden advanced options that once you are done with the basic set up, is difficult to find and learn about. It would be great to be able to get tips on using those advanced features.
  • UI can be changed to make the UX easier. Although they are trying to make it cleaner with the beta version, it is now hard to find things because it is so very different, and as a prior customer, I wish there as more onboarding.
  • Onboarding, in general, could be better.
Neha Anand profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Google Ads10.0
Based on 19 answers
Adwords has now become vital to increasing sales in our business. Without it, our website would have to rely on organic Google search alone which would be near impossible.
Nathaniel Bradley profile photo

Usability

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 1 answer
Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want
Eric Hitchman profile photo

Support

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 2 answers
Good support from the AdWords team, and the community.
Jeffrey Schutzman profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman profile photo

Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
No photo available
AdRoll is better for display advertising but for search advertising, this is better.
Neha Anand profile photo

Return on Investment

  • Helped onboard users
  • Lacked meaningful segmentation
No photo available
  • More leads and customer conversations.
  • An increase in sessions on our site.
  • Helped us understand keyword and relevance better.
Neha Anand profile photo

Screenshots

Google Ads

Pricing Details

AdGear Advertiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Google Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details