AppNexus vs. Broadlume
AppNexus vs. Broadlume
Product | Rating | Most Used By | Product Summary | Starting Price |
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AppNexus | N/A | AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3] | N/A | |
Broadlume | N/A | Built by 2 ex-Googlers, Broadlume (formerly AdHawk) promises to provide an easy way to manage the user's Google AdWords & Facebook Ad campaigns. The founders say that, after years of manually analyzing & optimizing Ad Accounts for thousands of businesses, they feel confident saying software automation makes the work of an advertiser incredibly efficient. The platform aims to help leverage data science and machine learning to optimize campaigns and help increase ROI. | N/A |
AppNexus | Broadlume | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
AppNexus | Broadlume | |
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Top Pros |
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Top Cons |
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Ad Network Integration |
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Ad Campaigns |
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Ad Reporting & Analytics |
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AppNexus | Broadlume | |
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Small Businesses | Google Ad Manager Score 8.6 out of 10 | Google Ad Manager Score 8.6 out of 10 |
Medium-sized Companies | The Trade Desk Score 8.1 out of 10 | The Trade Desk Score 8.1 out of 10 |
Enterprises | Adobe Advertising Cloud Score 8.9 out of 10 | Adobe Advertising Cloud Score 8.9 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
AppNexus | Broadlume | |
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Likelihood to Recommend | 8.0 (16 ratings) | 10.0 (1 ratings) |
Likelihood to Renew | 4.0 (6 ratings) | - (0 ratings) |
Usability | 5.0 (2 ratings) | 10.0 (1 ratings) |
Availability | 10.0 (1 ratings) | - (0 ratings) |
Performance | 10.0 (1 ratings) | - (0 ratings) |
Support Rating | 6.0 (1 ratings) | - (0 ratings) |
Online Training | 2.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 5.0 (1 ratings) | - (0 ratings) |
Configurability | 5.0 (1 ratings) | - (0 ratings) |
Ease of integration | 5.0 (1 ratings) | - (0 ratings) |
Product Scalability | 5.0 (1 ratings) | - (0 ratings) |
Vendor post-sale | 6.0 (1 ratings) | - (0 ratings) |
Vendor pre-sale | 4.0 (1 ratings) | - (0 ratings) |
AppNexus | Broadlume | |
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Likelihood to Recommend | AppNexus | Broadlume |
Pros | AppNexus | Broadlume |
Cons | AppNexus | Broadlume |
Likelihood to Renew | AppNexus | Broadlume No answers on this topic |
Usability | AppNexus | Broadlume |
Reliability and Availability | AppNexus | Broadlume No answers on this topic |
Performance | AppNexus | Broadlume No answers on this topic |
Support Rating | AppNexus | Broadlume No answers on this topic |
Online Training | AppNexus | Broadlume No answers on this topic |
Alternatives Considered | AppNexus | Broadlume |
Scalability | AppNexus | Broadlume No answers on this topic |
Return on Investment | AppNexus | Broadlume |
ScreenShots | Broadlume Screenshots |