What users are saying about
2 Ratings
30 Ratings
2 Ratings
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Score 10 out of 101
30 Ratings
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Score 7.1 out of 101

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

AppNexus

AppnNexus is a strong tool that is quite customizable but this program is hard to recommend to most organizations. It requires quite a bit of previous knowledge to fully utilize and even though the wiki has a complete set of instructions to follow, AppNexus has functions that conflict with each other at times. I would recommend this only to an organization that has a vast technical knowledge and doesn't mind its clunky UI.
No photo available

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
AppNexus
6.6
Data Transfer
AdHawk
10.0
AppNexus
6.3
DSP integration
AdHawk
AppNexus
7.0

Ad Reporting & Analytics

AdHawk
10.0
AppNexus
6.8
Ad dashboards
AdHawk
10.0
AppNexus
6.7
Ad conversion tracking
AdHawk
10.0
AppNexus
7.5
Cross-channel ad management
AdHawk
10.0
AppNexus
6.2
Ad forecasting and optimization
AdHawk
10.0
AppNexus
7.5
Ad performance reports
AdHawk
AppNexus
6.7
Ad attribution reporting
AdHawk
AppNexus
6.0

Ad Campaigns

AdHawk
AppNexus
6.6
Ad campaign creation
AdHawk
AppNexus
5.2
Ad deployment
AdHawk
AppNexus
6.5
Display advertising
AdHawk
AppNexus
6.5
Ad display and retargeting segmentation
AdHawk
AppNexus
7.8
Sequence targeting
AdHawk
AppNexus
7.3

Pros

AdHawk

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo

AppNexus

  • As per my experience they have strong support personnel. Solving the issues as and when required.
  • We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
  • They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.
Lakshman Srivatsava Annadevara profile photo

Cons

AdHawk

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo

AppNexus

  • Better visualization and dashboard will make it a perfect product.
  • The product concept is hard to master. More video training in addition to the interactive training may help.
  • More report templates will make my life easier since it takes time to build one.
Kevin Yip profile photo

Likelihood to Renew

AdHawk

No score
No answers yet
No answers on this topic

AppNexus

AppNexus 4.0
Based on 6 answers
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
No photo available

Usability

AdHawk

AdHawk 10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo

AppNexus

AppNexus 5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available

Reliability and Availability

AdHawk

No score
No answers yet
No answers on this topic

AppNexus

AppNexus 10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available

Performance

AdHawk

No score
No answers yet
No answers on this topic

AppNexus

AppNexus 10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available

Support

AdHawk

No score
No answers yet
No answers on this topic

AppNexus

AppNexus 6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available

Online Training

AdHawk

No score
No answers yet
No answers on this topic

AppNexus

AppNexus 2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available

Alternatives Considered

AdHawk

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo

AppNexus

We use AppNexus as a part of a full advertising stack which includes the other platforms listed below. AppNexus is similar in it's offering and also offers unique header bidding options which help it stand out slightly against the other options in the demand side platform market place
No photo available

Scalability

AdHawk

No score
No answers yet
No answers on this topic

AppNexus

AppNexus 5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available

Return on Investment

AdHawk

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo

AppNexus

  • The 1 USD audit fee makes it very hard to A/B test creatives and improve performance, hurting ROI.
  • We have been able to reach some users that we weren't able to get before, increasing spending, which is good for ROI.
  • We can run campaigns on TV, which is a big boost for the business, and very ROI positive.
No photo available

Screenshots

Pricing Details

AdHawk

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

AppNexus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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