Broadlume vs. Zeta Marketing Platform

Broadlume

Zeta Marketing Platform

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Broadlume	Score 10.0 out of 10	N/A	Built by 2 ex-Googlers, Broadlume (formerly AdHawk) promises to provide an easy way to manage the user's Google AdWords & Facebook Ad campaigns. The founders say that, after years of manually analyzing & optimizing Ad Accounts for thousands of businesses, they feel confident saying software automation makes the work of an advertiser incredibly efficient. The platform aims to help leverage data science and machine learning to optimize campaigns and help increase ROI.	N/A
Zeta Marketing Platform	Score 6.9 out of 10	N/A	The Zeta Marketing Platform, now including capabilities from the IgnitionOne DMS offers a cloud-based cross-channel marketing campaign management and automation platform for managing paid advertising across search and listings, display ads, social networks, mobile devices, and also email correspondences with customers, with a built in data management platform (IgnitionOne DMP, formerly Knotice, acquired March, 2014). The platform is noted for its bid management capabilities, of use in search…	N/A

Pricing

Broadlume

Zeta Marketing Platform

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Broadlume	Zeta Marketing Platform
Free Trial
Yes	No
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
Yes	No

Entry-level Setup Fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Broadlume	Zeta Marketing Platform
Top Pros	No answers on this topic	Pro Good customer Pro Customer service Pro Good customer service

Features

Broadlume

Zeta Marketing Platform

Ad Network Integration

Comparison of Ad Network Integration features of Product A and Product B
	Broadlume 10.0 1 Ratings 30% above category average	Zeta Marketing Platform - Ratings
Data Transfer	10.01 Ratings	00 Ratings

Ad Reporting & Analytics

Comparison of Ad Reporting & Analytics features of Product A and Product B
	Broadlume 10.0 1 Ratings 25% above category average	Zeta Marketing Platform - Ratings
Ad dashboards	10.01 Ratings	00 Ratings
Ad conversion tracking	10.01 Ratings	00 Ratings
Cross-channel ad management	10.01 Ratings	00 Ratings
Ad forecasting and optimization	10.01 Ratings	00 Ratings

Best Alternatives
	Broadlume	Zeta Marketing Platform
Small Businesses	Google Ad Manager Score 8.5 out of 10	Mautic Score 9.1 out of 10
Medium-sized Companies	The Trade Desk Score 6.6 out of 10	The Trade Desk Score 6.6 out of 10
Enterprises	Adobe Advertising Cloud Score 9.0 out of 10	Iterable Score 8.5 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Broadlume	Zeta Marketing Platform
Likelihood to Recommend	10.0 (1 ratings)	2.0 (1 ratings)
Usability	10.0 (1 ratings)	- (0 ratings)

User Testimonials
	Broadlume	Zeta Marketing Platform
Likelihood to Recommend	Broadlume Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates Incentivized Stefanie Cash Digital Marketing Manager Read full review	Zeta Global Good for very basic management of a search program. Not good for much else since it is buggy and lacks many features that competitors offer. Also may be good for someone who is looking for a low-cost DMS. Incentivized Verified User Anonymous Read full review
Pros	Broadlume Great UI Accurate reporting Strong data points Incentivized Stefanie Cash Digital Marketing Manager Read full review	Zeta Global Good customer service. They were flexible in allowing us to access backend data. Incentivized Verified User Anonymous Read full review
Cons	Broadlume Ability to look at two campaigns at once (comparative stats) Only available for Facebook or G+ No export feature for reporting Incentivized Stefanie Cash Digital Marketing Manager Read full review	Zeta Global Buggy! Lacks many features competitors offer (like labeling). No clear roadmap for the future with their SEM product. Incentivized Verified User Anonymous Read full review
Usability	Broadlume AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads Incentivized Stefanie Cash Digital Marketing Manager Read full review	Zeta Global No answers on this topic
Alternatives Considered	Broadlume AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services Incentivized Stefanie Cash Digital Marketing Manager Read full review	Zeta Global Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to. Incentivized Verified User Anonymous Read full review
Return on Investment	Broadlume Ad optimization data Simplified ad management Audience understanding Incentivized Stefanie Cash Digital Marketing Manager Read full review	Zeta Global Did push through implementations but was buggy Fast UI Incentivized Verified User Anonymous Read full review
ScreenShots	Broadlume Screenshots