What users are saying about

adjust

4 Ratings

Swrve

1 Ratings

adjust

4 Ratings
Score 6.8 out of 101

Swrve

1 Ratings
Score 8 out of 101

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Likelihood to Recommend

adjust

It allows S2S integration. It's the appropriate choice out of all mobile app tracking software as it is very flexible, shows very accurate data, is easy to learn how to use the dashboards, and offers the option to create tailored audiences. It's not so well structured when it comes to reporting, as its dashboard doesn't allow downloading data in bulk by adding different filters.
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Swrve

If you're looking for mobile segmentation, CRM, multivariate testing, then Swrve is the way to go. It's not a great analytics platform, but it's improving on that front.
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Pros

  • Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
  • Tracking in-app actions on our mobile campaigns.
  • Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
  • Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
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  • Setting up and managing multivariate tests
  • Applying segments/cohorts set up for one campaign or test to another
  • Serving different config data files to different player segments
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Cons

  • The reporting dashboard is not very easy to navigate, it doesn't offer enough options.
  • You can't download granular level data for all channels at once. Adding this as an option would save a lot of time when analyzing the performance and doing reporting.
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  • The web interface is a bit clunky
  • Some of the SDK quirks lead to difficult implementation if you're doing anything non-standard
  • It's not cheap
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Alternatives Considered

Kochava is the most popular one and has a better dashboard, offering many options for visualizing data. Adjust has a poor dashboard in comparison to Kochava, but offers easier integration with SDK and is cheaper. I don't think adjust shares device IDs, though. Its attribution is very accurate and offers very good solutions for fraud prevention
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There's some overlap with other products, but Swrve's segmentation and push management are its key differentiators.
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Return on Investment

  • It had positive impact because it allows tracking data without sharing it with Google
  • It's easy to integrate with all channels and many platforms, such as AdWords, Facebook, Twitter, etc.
  • By creating audiences, we've targeted most valuable users to the business
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  • One of our early titles was entirely client authoritative and Swrve allowed us to send configs to different players
  • We were able to deliver proof-of-concept on multivariate tests to developer partners quickly
  • We had an easy push-notification management service built in at not-too-steep a price
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Pricing Details

adjust

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Swrve

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details