Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Analytics
Score 8.2 out of 10
N/A
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A
Dynatrace
Score 8.4 out of 10
N/A
Dynatrace is an APM scaled for enterprises with cloud, on-premise, and hybrid application and SaaS monitoring. Dynatrace uses AI-supported algorithms to provide continual APM self-learning and predictive alerts for proactive issue resolution.
$0
per synthetic request
New Relic
Score 7.9 out of 10
N/A
New Relic is a SaaS-based web and mobile application performance management provider for the cloud and the datacenter. They provide code-level diagnostics for dedicated infrastructures, the cloud, or hybrid environments and real time monitoring.
$0
No credit card required; 100 GB free ingest per month, 1 free full user + unlimited basic users, 8 days retention, 100 Synthetics Checks
Pricing
Adobe AnalyticsDynatraceNew Relic
Editions & Modules
No answers on this topic
Synthetic Monitoring
$0.001
per synthetic request
Kubernetes Platform Monitoring
$0.002
per hour for any size pod
Real User Monitoring
$0.00225
per session
Application Security
$0.018
per hour for 8 GIB host
Infrastructure Monitoring
$0.04
per hour for any size host
Full-Stack Monitoring
$0.08
per hour for 8 GIB host
Free (Forever)
$0
No credit card required; 100 GB free ingest per month, 1 free full user + unlimited basic users, 8 days retention, 100 Synthetics Checks
Telemetry Data Platform
$0.25
per month per extra GB data ingest (after first free 100GB per month)
Incident Intelligence
$0.50
per month per event (after first 1000 free events per month)
Standard
$99
per month per full user (after first free full user - unlimited free basic users)
Pro
Contact sales team
Enterprise
Contact sales team
Offerings
Pricing Offerings
Adobe AnalyticsDynatraceNew Relic
Free Trial
NoNoNo
Free/Freemium Version
NoNoYes
Premium Consulting/Integration Services
YesNoNo
Entry-level Setup FeeOptionalNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe AnalyticsDynatraceNew Relic
Considered Multiple Products
Adobe Analytics
Chose Adobe Analytics
Both products are similar, however, Adobe analytics is more robust than Quantum Metric.

On the other hand QM has a cheaper license at the company level.
Dynatrace
Chose Dynatrace
The setup and configuration of Dynatrace was a lot easier than New Relic. The ease of downloading the one agent configured for your environment and installing it on your hosts was very easy. The interface gives you a lot of information, and you can deep dive into details to …
Chose Dynatrace
Dynatrace is significantly better for multiple reasons: Ease of install, SaaS and Managed options availability, and level of application code level details. AppDynamics did not have a single agent and it is more cumbersome to use. New Relic only supports SaaS deployments. We …
Chose Dynatrace
We reviewed Dynatrace against AppDynamics and New Relic, and it really came down to who had the best whole package offering and price. Dynatrace, for what you pay, really gave us a great value for the money, and has helped immensely with finding problems in our environment. Ne…
Chose Dynatrace
AppDynamics is harder to implement because you have to set up the thresholds and various parameters to get the right data. Dynatrace, the agent does it all for you. New Relic didn't integrate very well with the applications we were using.
Chose Dynatrace
Dynatrace ended up being our choice over AppDynamics and Adobe Analytics because of the full stack monitoring capabilities. Where these other products allowed us to see limited slices of our environment, Dynatrace promises to give full visibility into everything. We started out …
Chose Dynatrace
Before, when using APM in New Relic and SolarWinds for infrastructure, it was always difficult to pinpoint where issues came from. Now, the conversation starts out with people from those 2 groups talking on the same page with the same data, thanks to Dynatrace.
Chose Dynatrace
Dynatrace was the easiest to use. AppDynamics was a close second. The Dynatrace AI agent was extremely impressive. Others are working on it but don't seem to be there yet. The Dynatrace roadmap and vision (coupled with execution to this point) matched where we were going the …
Chose Dynatrace
AppDynamics and New Relic did not provide the ease of usability and the amount of automation that Dynatrace is able to provide us.
Chose Dynatrace
The Dynatrace product was much more feature-rich than New Relic. We went through multiple proofs of concepts with each vendor using our actual system. We found that both did some things the same but in other areas, the Dynatrace product was much better. There was a black box …
Chose Dynatrace
Some of these tools we use alongside Dynatrace, and others we chose Dynatrace over. Since Ruby is not a Dynatrace supported language, we use New Relic to monitor those applications. We are an AWS shop so naturally, we use CloudWatch metrics for things like auto-scaling where it …
Chose Dynatrace
Much better. We have used (and continue to use) tools like New Relic, etc. but they do not provide the ease of instrumentation.
Chose Dynatrace
New Relic was mostly like readonly dashboard and restricted how we slice and dice the data presented to us. Ability to drill down was seriously limited.
Chose Dynatrace
Single Agent deployment
AI analysis that provides insight discovery and pure path
Able to analyst performance data quickly and next hop.
Chose Dynatrace
When it came down to ease of implementation and ease of use, Dynatrace was the clear winner. Working with the sales team was easy as well. Of course, they could not give the tool away, but I felt like they worked as well as they could with us to get us a price we could live with.
Chose Dynatrace
Not sure about overall capabilities between these two products. We mainly focused on APM. Switched because of licensing issues.
Chose Dynatrace
Dynatrace is easy to on-board. Easy and quick to find any performance issues. Back-tracking of dependency calls is easy. I think these are the features missing from other APM tools.
Chose Dynatrace
Our technical team showed me the completeness of Dynatrace against the competitors. Also, the breadth of services Dynatrace offered was a selling point.
Chose Dynatrace
Dynatrace was easier to install and provided far greater coverage. It was implemented within one day onsite without consulting services. Others had large consulting services costs. It provided detail coverage not just samples and kept the detail of all transactions and flows …
Chose Dynatrace
Dynatrace stacks well against all competitors. It differentiated itself with its deeper analysis capabilities when it comes to down to the problems that can occur at a code level. We selected Dynatrace over the competitors for this reason as well as the vision it had for the …
Chose Dynatrace
Most monitoring tools are about infrastructure monitoring and keep stuck at the levels levels of monitoring. They collect logs and you have to create your own view of the correlation. They really miss out on business impact and organic insight in your current configuration. …
Chose Dynatrace
Greatest capability to cover a modern and legacy environment and provide traceability across all platforms.
New Relic
Chose New Relic
Dynatrace was not as easy and solid as New Relic for the first implementation of the APM. We had more issues and we had to spend more time to setup the initial environment. New Relic also has more integrations with existing languages, frameworks, and CMS, and it has a great …
Chose New Relic
Dynatrace is better when it comes to installation and use. Installing the Dynatrace agent is a very simple process. After the installation dependence map is created automatically, the tool starts gathering data and creates its own alerts, baselines, based on metrics. For me as …
Chose New Relic
New Relic is easier to login and use as it's user friendly, its full-stack capacity lets us to monitor the whole system across all the tiers. However compared to Dynatrace its deep-dive analysis capacity needs to be improved, compared to Splunk its log analysis and reporting …
Chose New Relic
10 years ago we used AppDynamics onpremise but the cost was too high and we migrated to New Relic, more economical and modern

Chose New Relic
New Relic continuously focusing on Open Telemetry and agentic AI integrations which is helping users to focus on the latest technology and as we all know that in future Observability will be mostly on OTel concept and AI driven and New Relic focusing on those area.
Apart from …
Chose New Relic
The main reason is its pricing models which is value for money with respect to its features and it supports the OTEL related integrations which helps us to adopt the updations of Otel very easily and also it gives us flexible to drop the data in different stages through the …
Chose New Relic
Tracing of the services calls between the entire components in the architecture is good and easy to understand.
Dashboarding building process is simple.
UI is simple.
Chose New Relic
Because of its easy to use, its good features, value for money.
Chose New Relic
New Relic has full stack visibility and gives us all options for observability like one stop shop. It gives you front end, backend as well synthetic monitoring capabilities.

Every other feature built into one cost model (usually) which ties to data that you send, it helps you …
Chose New Relic
The New Relic Platform addresses this challenge with the new plugin architecture. Plugins provide a way to monitor each of these technologies, extending the New Relic interface with custom-made dashboards specific to each. They pair the reporting of metrics specific to the …
Chose New Relic
New Relic has been DevOps and Developer friendly to onboard and use. Also pricing-wise, it is one of the best in terms of ROI. There are few features better in other APM solutions but New Relic is working on new features faster recently.
Chose New Relic
New Relic is a SaaS-based tool where the health or sanity checks of the tool have been taken care of by the product team. So the maximum time can be invested in using the tool and making the best use of the feature available in the tool. The flexibility option it provides to …
Chose New Relic
They are very competitive products.
Chose New Relic
All the tools mentioned above are pretty much the same in terms of their capabilities for monitoring, reporting, and alerting. Uniqueness in New relic comes from its out-of-the-box functionality to provide visibility into every aspect of application performance and time to …
Chose New Relic
New Relic is competing neck to neck with other APM products in terms of capability, ease of doing business, implementation and configuration, prices, integrations, and future developments. No doubt New Relic is providing out of the box solution for business services monitoring …
Chose New Relic
My background before using NR was with Java enterprise systems. Cloudwatch has recently been mentioned by OPs to be a tool to consider.
Chose New Relic
New Relic has a lot of benefits comparing to other solutions.

The main one is usability, compared to other solutions on the market, the interface and usability beats everything else and without good user experience, the user tends to ignore the solution.
Chose New Relic
New Relic's ease of implementation and easy to use portal made it quicker to adopt and implement and get value out of an APM solution.
Chose New Relic
Pricing was the primary factor. The cost associated with New Relic works better within a budget line than either of their competitors.
Features
Adobe AnalyticsDynatraceNew Relic
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Adobe Analytics
8.0
98 Ratings
1% below category average
Dynatrace
-
Ratings
New Relic
-
Ratings
Lead Conversion Tracking7.589 Ratings00 Ratings00 Ratings
Bounce Rate Measurement7.795 Ratings00 Ratings00 Ratings
Device and Browser Reporting8.496 Ratings00 Ratings00 Ratings
Pageview Tracking8.794 Ratings00 Ratings00 Ratings
Event Tracking8.594 Ratings00 Ratings00 Ratings
Reporting in real-time6.992 Ratings00 Ratings00 Ratings
Referral Source Tracking8.092 Ratings00 Ratings00 Ratings
Customizable Dashboards8.393 Ratings00 Ratings00 Ratings
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User Ratings
Adobe AnalyticsDynatraceNew Relic
Likelihood to Recommend
8.3
(228 ratings)
8.0
(344 ratings)
7.9
(145 ratings)
Likelihood to Renew
8.5
(95 ratings)
9.0
(13 ratings)
8.8
(16 ratings)
Usability
8.0
(80 ratings)
7.9
(12 ratings)
8.4
(11 ratings)
Availability
8.1
(12 ratings)
8.2
(1 ratings)
9.1
(2 ratings)
Performance
8.0
(11 ratings)
7.3
(1 ratings)
9.1
(2 ratings)
Support Rating
3.6
(41 ratings)
8.2
(201 ratings)
9.0
(7 ratings)
In-Person Training
1.1
(5 ratings)
8.2
(1 ratings)
-
(0 ratings)
Online Training
7.0
(5 ratings)
8.2
(1 ratings)
-
(0 ratings)
Implementation Rating
8.1
(10 ratings)
7.9
(8 ratings)
8.0
(9 ratings)
Configurability
-
(0 ratings)
7.3
(1 ratings)
7.3
(3 ratings)
Contract Terms and Pricing Model
7.3
(6 ratings)
-
(0 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
7.3
(1 ratings)
9.0
(1 ratings)
Product Scalability
10.0
(2 ratings)
7.3
(1 ratings)
9.1
(2 ratings)
Professional Services
7.9
(5 ratings)
-
(0 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(1 ratings)
8.2
(2 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(1 ratings)
8.2
(2 ratings)
User Testimonials
Adobe AnalyticsDynatraceNew Relic
Likelihood to Recommend
Adobe
Honestly, because Adobe Analytics is so customizable, I found that it is very well-suited for almost any type of web digital experience tracking of behavioral analytics. It has a very robust mech architecture for any type of e-commerce platform. But it is extensible and is easily adaptable to other circumstances. For example, in our university situation, we've been able to use it for student portal experience tracking, how well they are interacting, interfacing with our internal sites, and how well they are working with our task submission processes. But it does a great job of managing all aspects of the key journeys, especially from a marketing perspective. So while it might not be as out-of-the-box for some of those other alternative use cases outside of marketing, it's extensible and customizable enough that it's worked really well and met our needs.
Read full review
Dynatrace LLC
Dynatrace is well suited to a number of tasks. It is important to determine who the end users are and gather good information to tailor their experience accordingly. For instance, business/marketing should not have access to some of the more technical data, and business metrics can be a distraction for IT operations personnel.
Read full review
New Relic
New Relic its an excellent tool for monitoring services used on the SAAS universe, like web servers, relational and nosql dbms, reverse proxies, text databases, etc. Its also a powerful tool to monitor resource usage on said servers. However, its not well fitted to monitor custom services - if you need to generate alerts based on logs or database information, for example
Read full review
Pros
Adobe
  • Within my role of advertising, I can come in, and I can see I'm paying for visitors, paying to drive people to the website. So I can see the differences in my different traffic sources, whether that's a Google search campaign or a Facebook social campaign. I can measure the quality of that traffic and see what they're doing, whether they're bouncing right away and leaving the website, or spending more or less time on the website. And whether they're taking the actions. My ad campaign is focused on filling out forms, and ultimately, that's it. Just measure and see if my campaigns are successful or not.
Read full review
Dynatrace LLC
  • We loved Dynatrace's ability to show the data flow - from the front end points through the back end points straight to the database and various API's. It was advanced in its data visualization. This is useful for debugging - showing when/where the errors are. It can even enable non-technical individuals in the corporation to help debug
  • Dynatrace has some great highly customizable integration options as well as monitoring. You can configure your layout & integration options to create custom monitoring alerts for your applications performance. Further you can increase the extensibility of using a REST API on your architecture.
  • Some advanced dev-ops systems are utilizing Kubernetes/docker aswell as Node.JS - Dynatrace was able to log and help understand all of our dev-ops needs. It gave us native alerts based off of deviations from the baseline that we set during initial configuration. These metrics are priceless.
Read full review
New Relic
  • It gives us insights of applications, infrastructure, clouds very well.
  • The alerting system in New Relic helps us to easily identify the root cause which reduces the MTTR.
  • It has new features related to AI which helps to troubleshoot any problem in a very short time it gives future predictions also.
Read full review
Cons
Adobe
  • I think the biggest room for improvement is performance. When I go in certain times of the day or for certain clients, it's slow and it won't load the reports that I need. And as a result, needing to answer a question where you normally have the expectation of it being a near real-time answer that you get when you have to wait for reports to load or you have to wait because the reports can't load at all. It's a really unfortunate thing. It's a big problem actually. So I'd say that's one area of improvement. It's just improving the performance of the reports so that they'll load consistently all the time quickly and effectively.
Read full review
Dynatrace LLC
  • Dynatrace does not monitor easily on AIX OS.
  • Dynatrace does not monitor easily on a C-based application.
  • The way DPGR is addressed by Dynatrace is not very complete, and not clear. One thing is to mask the IP and request attributes but is not enough, the replay session feature is great but raises serious questions about user tracking.
Read full review
New Relic
  • And while powerful, building tailored dashboards with organ-specific metrics (such as energy load variance across regions) can be difficult to navigate. The UI isn't as drag-and-drop easy, and query-based widgets typically involve some trial and error for non-devs.
  • Alerts may be hypersensitive or over general. I We often get a spam of non-critical alerts while doing load testing, all overhauling to me alone and making it difficult to identify actual issues especially in energy systems where spikes are very common.
  • With our expanding fleet of Iot devices, the per-host pricing model is becoming expensive, quickly. More detailed billing based on microservices, or that works at sensor level, would make it more adaptable for energy platforms.
Read full review
Likelihood to Renew
Adobe
We need it to discover threats long before they become a loophole in the security ecosystem. Also, it is very much compliant with customer standards and expectations. It provides marketing intelligence through in-depth analysis. Overall, a very good product to gain customer attention and thereby improve market
Read full review
Dynatrace LLC
We have already renewed our purchase with the company. They make it easy for us to get a temporary license for our contingency site that is only used for testing twice a year. We are expanding our license with for this tool. We find it very useful and will renew it again.
Read full review
New Relic
The only issue that we have had with New Relic is that the price might be a little expensive for smaller companies. The amount of data you store in New Relic impacts the cost, and can get away from you if you don't work closely with the vendor. Overall though the application is top notch.
Read full review
Usability
Adobe
It is necessary to have a minimum knowledge on tracking tools so you can use the tool on full performance. It is not an introduction tool, so please bear that in mind. Once you got the knowledge you just need a small training on how to create your custom reports, where to find the components you need and how to add them to your dashboard. Then you share your report or create a rule for periodic sharing and it's done. Finally, if you have a lot of data stored the tool might be a little slower but that's ok.
Read full review
Dynatrace LLC
Dynatrace is great to use once you understand how to use it correctly and get used to the layout of it. While I do not actively use it every day, whenever I do use it, I do have to get refamiliarized with it. However, once you have your dashboards setup correctly with the data that you want to see when you first login to Dynatrace, it's amazing.
Read full review
New Relic
I have given this much rating as I am used New Relic in different sectors and for different use cases like its K8s monitoring, infra monitoring, full stack monitoring as compare to other tools New Relic gives data in a formatted and connected way, and also it is giving us value for money. It also launches new features day by day which helps users to track the issue very quickly. It also supports OTel integrations which is the latest trend of observability tools. thats why I had given this much rating to New Relic.
Read full review
Reliability and Availability
Adobe
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
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Dynatrace LLC
Our environment, it never goes down therefore is always available.
Read full review
New Relic
Never observed an outage
Read full review
Performance
Adobe
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
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Dynatrace LLC
We have not seen where it does slow down an application.
Read full review
New Relic
there are times where browser cache will cause issues that require you to clear your browser before continuing.
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Support Rating
Adobe
Support for Adobe Analytics is ok, it used to be worse years ago. Now, the technology team at Adobe is way more knowledgeable on the product itself as well as the implementation. They also study your custom implementation and have good knowledge of where your company stands. Dedicated support is something worth considering.
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Dynatrace LLC
Given that Dynatrace has become an informal industry standard, the plethora of information available on forums is massive. Most problems or roadblocks you come across are most likely (almost certainly, in fact) already solved and solutions available on these forums. The tech support at Dynatrace is also quite good, with prompt and knowledgeable people at their end.
Read full review
New Relic
The support team has been really helpful and resolved most of the issues on time. However, for a couple of issues, several follow-ups were needed to elicit a reasonable response. The issue was deeply technical and could have been investigated only by their Architects, and bringing them into the ticket took longer than needed
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In-Person Training
Adobe
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
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Dynatrace LLC
We did both online and in house training - they used our system so it made more sense.
Read full review
New Relic
No answers on this topic
Online Training
Adobe
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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Dynatrace LLC
The training was done on our time and with our system.
Read full review
New Relic
No answers on this topic
Implementation Rating
Adobe
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
Read full review
Dynatrace LLC
Using Dynatrace support services to assist (and lead) the implementation was extremely important.
Read full review
New Relic
It's better to start by implementing New Relic in one project and test everything. Try to follow best recommended practices and read all the official documentation. Everything seems well tested. Then, start by installing agents to the rest of your projects and keep a close look to all logs and metrics New Relic gives you.
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Alternatives Considered
Adobe
We evaluated and we currently use Mixpanel and we have Google Analytics on a couple of our properties. And honestly, once you get the hang of the Adobe Analytics workspace, the other products really don't stack up against it because the segmentation and the ability to create reports pretty rapidly are invaluable.
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Dynatrace LLC
Synthetic Monitoring automatically does what other products do only through the use of other tools or through the development of user applications that still have a high cost of maintenance. The other products are not immediately usable and require many customizations. Through the use of configuration automatisms, you can be immediately operational and, in our case, we detected several imperfections in the applications.
Read full review
New Relic
Data Dog has solutions that look more attractive, but not at their price point. We have also tried to build a solution straight from the Cloud, where our business is built, but some things are too hard to replicate. This shows that New Relic is useful and helps our efficiency.
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Contract Terms and Pricing Model
Adobe
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
Read full review
Dynatrace LLC
No answers on this topic
New Relic
No answers on this topic
Scalability
Adobe
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
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Dynatrace LLC
Dynatrace can be used to monitor may software tools
Read full review
New Relic
Agent deployment is easily integrated into our workflow. Adding the agent to new servers is quick and painless
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Professional Services
Adobe
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
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Dynatrace LLC
No answers on this topic
New Relic
No answers on this topic
Return on Investment
Adobe
  • Adobe Analytics impacts nearly every aspect of a billion plus dollar revenue eCommerce business. From measuring the impact of new build features to marketing campaigns.
  • We are saving substantial money and resource effort by consolidating all of our properties to Adobe Analytics from alternative solutions, at which point we will finally be able to report on Total Digital, rather than disparate reports.
  • We support experimentation on every platform and the performance is only known through Adobe Analytics tagging.
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Dynatrace LLC
  • Thanks to Dynatrace we have been able to effectively challenge and collaborate with service providers and outsourced IT teams.
  • Thanks to Dynatrace we have reduced MTTR on troubleshooting by a magnitude of four.
  • The performance analyses our team has done with Dynatrace earned us trust among management, business teams, and IT teams.
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New Relic
  • We were able to quickly identify our most time consuming APIs. In some cases we were able to bring down times for some apis from 4s to 200ms.
  • We were able to identify our slowest database queries and optimize them for quicker response times.
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ScreenShots

Adobe Analytics Screenshots

Screenshot of the Alert Builder in Adobe Analytics.Screenshot of an Analysis Workspace Training Tutorial in Adobe AnalyticsScreenshot of attribution in Adobe AnalyticsScreenshot of the Segment Builder in Adobe AnalyticsScreenshot of anomaly detection in Adobe AnalyticsScreenshot of the Alert Builder in Adobe Analytics