What users are saying about
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Top Rated
58 Ratings
27 Ratings

Adobe Audience Manager

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Top Rated
58 Ratings
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Score 8.3 out of 100
27 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

Magnolia

Magnolia has worked well for our organization, where there are multiple users in different departments needing to access the same pages. While it can be overwhelming at first, the CMS is intuitive to new users once they have hands-on experience. For basic needs - creating simple pages - works well for front-end users with little to no CMS experience or Java knowledge.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Adobe Audience Manager
8.0
Magnolia
Collection of first-party data
Adobe Audience Manager
8.4
Magnolia
Collection of third-party data
Adobe Audience Manager
7.8
Magnolia
Access to Third-party Data Providers
Adobe Audience Manager
7.8
Magnolia

Data Classification

Adobe Audience Manager
8.3
Magnolia
Audience taxonomy
Adobe Audience Manager
8.5
Magnolia
Tag Management
Adobe Audience Manager
8.3
Magnolia
Data Analysis Dashboard
Adobe Audience Manager
8.2
Magnolia

Ad Network Integration

Adobe Audience Manager
8.2
Magnolia
Data Transfer
Adobe Audience Manager
8.1
Magnolia
DSP integration
Adobe Audience Manager
8.3
Magnolia

DMP Analytics

Adobe Audience Manager
8.7
Magnolia
Campaign Analytics
Adobe Audience Manager
8.4
Magnolia
Audience Analytics
Adobe Audience Manager
8.9
Magnolia

Security

Adobe Audience Manager
Magnolia
7.3
Role-based user permissions
Adobe Audience Manager
Magnolia
7.3

Platform & Infrastructure

Adobe Audience Manager
Magnolia
7.5
API
Adobe Audience Manager
Magnolia
7.9
Internationalization / multi-language
Adobe Audience Manager
Magnolia
7.1

Web Content Creation

Adobe Audience Manager
Magnolia
7.1
WYSIWYG editor
Adobe Audience Manager
Magnolia
6.7
Code quality / cleanliness
Adobe Audience Manager
Magnolia
7.1
Admin section
Adobe Audience Manager
Magnolia
7.0
Page templates
Adobe Audience Manager
Magnolia
7.5
Library of website themes
Adobe Audience Manager
Magnolia
7.0
Mobile optimization / responsive design
Adobe Audience Manager
Magnolia
7.4
Publishing workflow
Adobe Audience Manager
Magnolia
7.8
Form generator
Adobe Audience Manager
Magnolia
6.5

Web Content Management

Adobe Audience Manager
Magnolia
6.9
Content taxonomy
Adobe Audience Manager
Magnolia
7.4
SEO support
Adobe Audience Manager
Magnolia
6.8
Bulk management
Adobe Audience Manager
Magnolia
5.5
Availability / breadth of extensions
Adobe Audience Manager
Magnolia
6.5
Community / comment management
Adobe Audience Manager
Magnolia
8.2

Pros

Adobe Audience Manager

  • Easy integration : AAM easily integrates with third party products- we were able to link Adobe audience manager with third party tools such as Gigya, janrain and Responsys.
  • Rich information: AAM provide very rich third party and first party data about each customer/visitor.
  • Intuitive user interface: With least training , one can easily start using AAM .
Gaurav Gautam | TrustRadius Reviewer

Magnolia

  • The usability of Magnolia is appreciated, a content editor easily learns how to manage the content in two hours only.
  • Magnolia is open, flexible and extendible and it is possible to modify or improve the standards features. Using Java API, REST, SOAP, CMIS, XML, etc. makes it possible to integrate other software or legacy data.
  • Magnolia as a modular architecture, a module has its lifecycle, configuration, version handing and dependency: this is a good approach for package content and functionality.
  • Magnolia is written in Java, the platform of choice for enterprise IT systems. It is scalable, stable and secure, and Magnolia separates the staging from public environment.
Maurizio Müller | TrustRadius Reviewer

Cons

Adobe Audience Manager

  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
Muhammad Hafeez | TrustRadius Reviewer

Magnolia

  • Give users specification details and or tips for module items and fields (ie. explain what the fields would do to the front end-user)
  • Batch upload drag and drop for assets/images
  • [The] simpler way to find out the URL of a page without publishing for both EN/FR users
  • No way to revert to past versions of a page that hasn't been published live
  • A way to copy a specific module on a page with all the fields and settings completed and paste it to a different page
JP Lopez | TrustRadius Reviewer

Likelihood to Renew

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Magnolia

Magnolia 9.5
Based on 3 answers
Next version seems to be largely improved, but managing the update will be challenging. I think that a big company needs a CMS like this for their websites. Also it is always good to have a CMS that gives you also the possibility of managing the publishing for different devices like in V5.
Davide Dispenza | TrustRadius Reviewer

Usability

Adobe Audience Manager

Adobe Audience Manager 8.5
Based on 13 answers
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
Ashley Willis | TrustRadius Reviewer

Magnolia

Magnolia 7.5
Based on 7 answers
From a CMS user perspective, it has great overall usability. For 95% of the use cases that our team(s) use Magnolia for - creating products, publishing new campaign pages, updating press releases - it works great. In some cases, where the ask is over and above that, or the ability to design new components, integrating non-Magnolia forms, etc., it takes time/effort to test/implement and hope it doesn't break the site.
Anonymous | TrustRadius Reviewer

Performance

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Magnolia

Magnolia 7.0
Based on 6 answers
We haven't experienced any significant performance problems on live site. We had some performance problems with our upcoming release based on the latest Magnolia release, but these were resolved to our full satisfaction by Magnolia prior to our release going live.
Bohdan Valentovic | TrustRadius Reviewer

Support Rating

Adobe Audience Manager

Adobe Audience Manager 8.0
Based on 13 answers
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
Kevin Sohel | TrustRadius Reviewer

Magnolia

Magnolia 9.1
Based on 1 answer
You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
Marvin Kerkhoff | TrustRadius Reviewer

Alternatives Considered

Adobe Audience Manager

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
Anonymous | TrustRadius Reviewer

Magnolia

It is open source and Java based. They are the major consideration and it has an open community to support. We can find answers easily. Also since top users are using it - that give us confidence to use it. It is a Java purely based framework and developers can easily pick it up and use it. We are happy to have selected it.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Audience Manager

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

Magnolia

  • Has provided our organization with an easy-to-use CMS. Even inexperienced web page builders can create content.
  • Has allowed us to create a bilingual website that reaches a large audience while meeting language requirements.
  • Common templates have allowed us to create a cohesive website.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Audience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Magnolia

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Audience Manager
8.2
Magnolia
7.1

Likelihood to Renew

Adobe Audience Manager
Magnolia
9.5

Usability

Adobe Audience Manager
8.5
Magnolia
7.5

Performance

Adobe Audience Manager
Magnolia
7.0

Support Rating

Adobe Audience Manager
8.0
Magnolia
9.1

Online Training

Adobe Audience Manager
Magnolia
8.2

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