Adobe Audience Manager vs Magnolia

• Easy integration : AAM easily integrates with third party products- we were able to link Adobe audience manager with third party tools such as Gigya, janrain and Responsys.
• Rich information: AAM provide very rich third party and first party data about each customer/visitor.
• Intuitive user interface: With least training , one can easily start using AAM .

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• The usability of Magnolia is appreciated, a content editor easily learns how to manage the content in two hours only.
• Magnolia is open, flexible and extendible and it is possible to modify or improve the standards features. Using Java API, REST, SOAP, CMIS, XML, etc. makes it possible to integrate other software or legacy data.
• Magnolia as a modular architecture, a module has its lifecycle, configuration, version handing and dependency: this is a good approach for package content and functionality.
• Magnolia is written in Java, the platform of choice for enterprise IT systems. It is scalable, stable and secure, and Magnolia separates the staging from public environment.

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• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

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• Give users specification details and or tips for module items and fields (ie. explain what the fields would do to the front end-user)
• Batch upload drag and drop for assets/images
• [The] simpler way to find out the URL of a page without publishing for both EN/FR users
• No way to revert to past versions of a page that hasn't been published live
• A way to copy a specific module on a page with all the fields and settings completed and paste it to a different page

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• We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
• We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
• We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.

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• Has provided our organization with an easy-to-use CMS. Even inexperienced web page builders can create content.
• Has allowed us to create a bilingual website that reaches a large audience while meeting language requirements.
• Common templates have allowed us to create a cohesive website.

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