Adobe Audience Manager vs. Magnolia

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Audience Manager
Score 7.6 out of 10
N/A
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.N/A
Magnolia
Score 8.8 out of 10
Mid-Size Companies (51-1,000 employees)
Founded in 1997 with a vision to create the first truly open content management system, Magnolia is presented as a fast way to launch digital experiences. With a mission to help clients move fast and stay flexible and boasting users among brands like Atlassian and The New York Times, Magnolia DXP supports industries ranging from automotive to telecommunications, offering enterprise features and headless agility to help them stay ahead. From humble beginnings in Basel, Magnolia's…N/A
Pricing
Adobe Audience ManagerMagnolia
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Audience ManagerMagnolia
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Audience ManagerMagnolia
Top Pros
Top Cons
Features
Adobe Audience ManagerMagnolia
Data Collection
Comparison of Data Collection features of Product A and Product B
Adobe Audience Manager
8.6
16 Ratings
8% above category average
Magnolia
-
Ratings
Collection of first-party data8.216 Ratings00 Ratings
Collection of third-party data8.116 Ratings00 Ratings
Access to Third-party Data Providers9.316 Ratings00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Adobe Audience Manager
7.3
16 Ratings
11% below category average
Magnolia
-
Ratings
Audience taxonomy7.916 Ratings00 Ratings
Tag Management6.315 Ratings00 Ratings
Data Analysis Dashboard7.816 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Audience Manager
8.8
16 Ratings
10% above category average
Magnolia
-
Ratings
Data Transfer8.916 Ratings00 Ratings
DSP integration8.715 Ratings00 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Adobe Audience Manager
6.9
16 Ratings
14% below category average
Magnolia
-
Ratings
Campaign Analytics5.716 Ratings00 Ratings
Audience Analytics8.116 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Adobe Audience Manager
-
Ratings
Magnolia
9.1
64 Ratings
11% above category average
Role-based user permissions00 Ratings9.164 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Audience Manager
-
Ratings
Magnolia
8.5
62 Ratings
10% above category average
API00 Ratings8.155 Ratings
Internationalization / multi-language00 Ratings8.955 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Adobe Audience Manager
-
Ratings
Magnolia
8.1
68 Ratings
6% above category average
WYSIWYG editor00 Ratings8.659 Ratings
Code quality / cleanliness00 Ratings8.559 Ratings
Admin section00 Ratings7.864 Ratings
Page templates00 Ratings8.566 Ratings
Library of website themes00 Ratings7.01 Ratings
Mobile optimization / responsive design00 Ratings7.657 Ratings
Publishing workflow00 Ratings8.567 Ratings
Form generator00 Ratings8.755 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Adobe Audience Manager
-
Ratings
Magnolia
8.4
63 Ratings
13% above category average
Content taxonomy00 Ratings8.858 Ratings
SEO support00 Ratings7.357 Ratings
Bulk management00 Ratings8.053 Ratings
Availability / breadth of extensions00 Ratings8.756 Ratings
Community / comment management00 Ratings9.047 Ratings
Best Alternatives
Adobe Audience ManagerMagnolia
Small Businesses
DBeaver
DBeaver
Score 8.6 out of 10
ManageWP
ManageWP
Score 9.8 out of 10
Medium-sized Companies
DBeaver
DBeaver
Score 8.6 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
DBeaver
DBeaver
Score 8.6 out of 10
Tridion
Tridion
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Audience ManagerMagnolia
Likelihood to Recommend
8.2
(16 ratings)
8.8
(72 ratings)
Likelihood to Renew
-
(0 ratings)
8.2
(9 ratings)
Usability
8.5
(10 ratings)
7.1
(67 ratings)
Performance
-
(0 ratings)
7.4
(66 ratings)
Support Rating
7.8
(10 ratings)
9.1
(3 ratings)
Online Training
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
Adobe Audience ManagerMagnolia
Likelihood to Recommend
Adobe
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
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Magnolia
A colleague here being another business. Magnolia is on its way to being a 'good' product but the 6.2 implementation simply isn't there yet (6.2.26 as of this writing). The admincentral UI could use a complete overhaul to be better streamlined for devs and content editors (the two who actually use it).
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Pros
Adobe
  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
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Magnolia
  • Use of YAML to define content models with code.
  • Versatility of defining actions for custom handlers.
  • Reloading classes when code is modified in a local dev environment is nice. While it doesn't seem to work when changes extend beyond the method body (i.e., adding methods), it remediates the pain of long startup times.
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Cons
Adobe
  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
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Magnolia
  • As a developer the learning curve is long, you can start developing relatively quickly but getting to know the platform in depth takes time.
  • Having a history of modifications not only at the page level but also at the Content Apps level would be very useful.
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Likelihood to Renew
Adobe
No answers on this topic
Magnolia
We have invested a lot of time and energy into tailoring a solution that works for the company.
We think the new features in v6.2 will help us get to the next level
We also don't have the resources to rebuild a website platform from scratch even if we wanted to
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Usability
Adobe
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
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Magnolia
I see two main pains: 1. A new user need training to be able even to start using the platform, the onboarding is difficult 2. The platform needs a server with a relevant amount of memory to run properly, the dependency on the memory is really high
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Performance
Adobe
No answers on this topic
Magnolia
I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
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Support Rating
Adobe
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
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Magnolia
You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
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Alternatives Considered
Adobe
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
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Magnolia
Prior to using Magnolia as an enterprise CMS solution, different teams leveraged different website platforms including WordPress, Weebly, and others. While these other platforms may be slightly more user friendly to the content editor, they don't offer nearly the same amount of customization and digital best practices out of the box that are customizable by web development teams like Magnolia does. The other solutions may work better for a quicker/simpler web implementation without technical resources but don't have the depth and breadth of capability and functionality that Magnolia has and fall flat.
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Return on Investment
Adobe
  • Overall a Positive Return for Business who go All in on the Adobe Stack
  • Solid work for brokering and anonymously sharing data between first and second parties
  • The death of TRUE 3rd party data has lessened the effectiveness of all DMPs
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Magnolia
  • Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
  • The software is affordable with no compromises on capabilities and therefore it is gives us value for money.
  • The templates makes the whole process easy
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ScreenShots

Magnolia Screenshots

Screenshot of the customer experience: Brings together content and audiovisual digital assets to form more compelling digital experiences.Screenshot of the Magnolia App Launcher, used to switch between workspaces and manage pagesScreenshot of Magnolia's native analytics integration framework, used to take advantage of data directly in the authoring UI, coupled to content.Screenshot of global search that brings relevant content, no matter where it resides.Screenshot of customizing the ecommerce experience.