Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.
N/A
Reachforce SmartSuite (Now Leadspace)
Score 8.1 out of 10
Enterprise companies (1,001+ employees)
ReachForce in Austin, Texas offers a suite of data quality products for cleaning and preparing marketing data obtained from lead forms or commonly used marketing platforms, with the goal of maximizing the reliability and sufficiency of aggregated lead data.
N/A
Pricing
Adobe Audience Manager
Reachforce SmartSuite (Now Leadspace)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Audience Manager
Reachforce SmartSuite (Now Leadspace)
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
Because we know that bad data plagues companies of all sizes, ReachForce's solutions are priced based off expected consumption of data enrichment. This helps scale from the smallest of organizations to the largest.
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
Anyone selling B2B, except email, first name, last name (and email can be free mail (Gmail.com) so not very accurate - end-user data is notoriously inaccurate - examples:
Company: IBM, I.B.M. IBM Inc
# of Employees - is that the number in my office, in my region, in my country or global?
Company Revenue - Actual form completed by an executive at IBM - $10MM (is that monthly? annual? division? etc)
Most B2B companies segment their database based on these fields or similar (either for routing or scoring) so when they are 98% inaccurate (based on studies by Eloqua (Oracle) and Sirius Decisions) - having accurate data is even more important.
The simplest reason is the fewer fields you have the higher your conversion rates, even using tools inside of Marketing Automation Platforms like Progressive profiling and autofill - doesn't have the same impact as having 4 fields vs. 6-10 fields that are auto-filled - add the added benefit of getting 10x the data and it being accurate and standardized.
We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Increase the number of leads by decreasing your fields that you need on each form. We all know the number of fields is inversely correlated to how many leads we get. Smart Forms is easily integrated into Marketo (not sure which other MAS are compatible as well) and ensures that data coming in appends with firmographic data so you don't have to ask for it.
Customized data format - They can customize to fit our specific selections and buckets. For example for employee size the raw data is a single number, we look at ranges. They can customize so the data appends with the range format that we need to have.
Awesome sales team, customer support, and very helpful and knowledgeable. They were incredibly responsive and very easy to work with.
Flexibility in data input - we can upload leads into the ReachFroce cloud, append, then push data over to Marketo, or if it gets into Marketo directly it can clean once its in Marketo and you can clean as many times as you want without being charged each time.
Hard to pinpoint any cons with Reachforce. Any issues/concerns I've ever had, they've addressed or even improved the product to help us (and other customers).
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
It was much easier and cost-effective for us to implement and use Reachforce than Infutor data solutions. We had a better customer service with Reachforce and their account representatives made sure we were happy with the service they provided from the beginning to end. I would have no problem recommending this company to any of our colleagues or customers.
