Adobe Audience Manager vs. SAP Extension Suite

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

The adoption of SAP Extension Suite is growing significantly and it has become a strategic platform for our company. SAP Extension Suite will most likely meet the requirements of most companies to get beyond small workgroup apps and tackle more strategic requirements. The most important thing that SAP Extension delivers is a single UI for development effort for web and mobile deployment.

Incentivized

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• Reduces the length and cost of system development and integration
• Empowers developers to acquire a new skill to deliver applications and other services efficiently
• Enabled the innovation team to transform the way services are accessed and delivered
• Ensures scalability of apps used simultaneously by thousands of customers

Incentivized

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• It was a bit of a hassle to configure at first but once setup it's easy and fast.
• At a certain time they removed key items used in pipelines to force upgrades.
• The new UI though works well feels less intuitive than the previous one.

Incentivized

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

We have been able to work in a much more agile way with SAP Extension Suite, and there is a lot of excitement that developing with this platform is significantly faster. SAP Extension Suite is the perfect fit to build great-looking applications that work on any form factor, be it [a] smartphone, laptop, or tablet, and within budget.

Incentivized

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• Faster development cycle due to native integration with SAP products
• Negative short-term ROI due to the lack of training material and significant differences with the previous version of the same tool (SAP Web IDE)
• Tighter integration with corporate programming guidelines since SAP Extension Suite offers great integration with DevOps pipeline solutions

Incentivized