Adobe Bridge vs. Optimizely Content Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Bridge
Score 8.8 out of 10
N/A
Adobe Bridge is a creative digital asset manager that lets you preview, organize, edit, and publish multiple creative assets (including Adobe Photoshop, InDesign, Illustrator, After Effects, and Dimension files) with thumbnails and rich previews. Edit metadata. Add keywords, labels, and ratings to assets. Organize assets using collections, and find assets using powerful filters and advanced metadata search features. Collaborate with Libraries and publish to Adobe Stock from Bridge.N/A
Optimizely Content Marketing Platform
Score 8.5 out of 10
N/A
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.N/A
Pricing
Adobe BridgeOptimizely Content Marketing Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe BridgeOptimizely Content Marketing Platform
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
Adobe BridgeOptimizely Content Marketing Platform
Top Pros
Top Cons
Features
Adobe BridgeOptimizely Content Marketing Platform
Content Creation
Comparison of Content Creation features of Product A and Product B
Adobe Bridge
-
Ratings
Optimizely Content Marketing Platform
8.1
22 Ratings
0% above category average
Ideation00 Ratings7.815 Ratings
Approval workflows00 Ratings8.719 Ratings
Content collaboration00 Ratings9.118 Ratings
Content calendar00 Ratings7.718 Ratings
Network for content licensing/production00 Ratings7.412 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Adobe Bridge
-
Ratings
Optimizely Content Marketing Platform
7.7
21 Ratings
5% below category average
Content hub00 Ratings8.914 Ratings
Forms / Gated content00 Ratings3.01 Ratings
Embedded CTAs00 Ratings8.512 Ratings
Content distribution00 Ratings8.716 Ratings
Content promotion00 Ratings8.311 Ratings
Content automation00 Ratings8.915 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Adobe Bridge
-
Ratings
Optimizely Content Marketing Platform
7.9
18 Ratings
1% above category average
Audience profiling and targeting00 Ratings8.23 Ratings
Closed-loop tracking and reporting00 Ratings7.012 Ratings
Content performance analytics00 Ratings7.116 Ratings
Campaign optimization dashboard00 Ratings8.313 Ratings
Competitive analytics00 Ratings8.88 Ratings
Best Alternatives
Adobe BridgeOptimizely Content Marketing Platform
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 8.4 out of 10
Vyond
Vyond
Score 8.7 out of 10
Medium-sized Companies
MediaValet
MediaValet
Score 9.8 out of 10
Vyond
Vyond
Score 8.7 out of 10
Enterprises
MediaValet
MediaValet
Score 9.8 out of 10
Vyond
Vyond
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe BridgeOptimizely Content Marketing Platform
Likelihood to Recommend
9.0
(4 ratings)
8.6
(24 ratings)
Usability
-
(0 ratings)
8.2
(19 ratings)
Support Rating
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Adobe BridgeOptimizely Content Marketing Platform
Likelihood to Recommend
Adobe
If you're working with tons of files and different types of files and you have to keep them sorted out and be able to tell the differences within the files...this is the best option for you. It will make your life so much easier being able to preview everything quickly while seeing the small details. I do know that some photographers are really happy with how Lightroom catalogs their images, but I think for anyone doing major compositing or video work, Bridge is hands down the way to go. It just saves you so much time and headaches.
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Optimizely
Optimizely’s CMP has significantly organized out Marketing department’s workflow processes and ability to find current assets. The campaign function allows us to group together all the relevant tasks despite them being carried out by different teams. Assets are updated rather than duplicated. Tasks are collaborated on rather than siloed. Requests are seen rather than lost
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Pros
Adobe
  • User friendly.
  • Works well in combination with it's other adobe products.
  • Like that's it's included in the cost of Creative Cloud.
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Optimizely
  • Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
  • Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
  • CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.
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Cons
Adobe
  • User interface could be more friendly--currently it has a very techy feel
  • Sometimes it’s a bit slow to load the program initially
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Optimizely
  • Remove the preview option when clicking once. It'll be nicer if we click and being provided with both options instead.
  • Provide the option to download an entire folder of docs without entering to the folder itself.
  • 'Watch' option for specific docs, not just for folders...
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Usability
Adobe
No answers on this topic
Optimizely
Hands down the tagging and commenting. Easy way for us to keep a record of what's going on with each project. The ability to set different views is great. Filters are pretty good - I'd like to have some additional functionality there but happy with what's available. Reporting can be clunky but improvements happen often.
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Support Rating
Adobe
No answers on this topic
Optimizely
The NewsCred team is very responsive and helpful with any technical issues.
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Alternatives Considered
Adobe
Bridge is just easier and quicker. It suits our purposes more
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Optimizely
We started with DivvyHQ and moved to Welcome for reasons that I cannot remember at this time. The migration was a couple of years ago now. I enjoyed both tools, but I do think Welcome makes it easier to track workflows, edits, and comments specifically. These are all key elements when dealing with content and it has made a huge difference.
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Return on Investment
Adobe
  • It's saved me probably thousands of hours at this point. I used to spend so much time looking for different files and now I can find them all quickly.
  • I can now decide which are the 15 images I will deliver from a portrait session within 10 minutes. It used to take me around an hour to open them each up and start deciding.
  • I quit negatively speaking to myself for misnaming files and then never being able to find them.
  • I only complain about Adobe Bridge when it doesn't work with a firewall and I have to turn it off or restart my computer.
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Optimizely
  • Marketing Teams can show the volume of work they produce
  • Input forms mean we are getting all the details we need up front (saves hours per month)
  • Users can prioritize and plan to make sure they are working on the right content at the right time
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ScreenShots

Optimizely Content Marketing Platform Screenshots

Screenshot of Integrated Workflows: Optimizely Content Marketing Platform enables teams to collaborate on content and campaign tasks with the use of flexible workflows.Screenshot of Intake: Marketing Work Request Prioritization: Streamlines and prioritizes marketing requests with dynamic intake forms, automatic routing, and integrated workflows to ensure that requested work gets completed.Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's native asset manager, users can upload, organize, and share assets all within the same platform where content planning, creation, and collaboration take place.Screenshot of Visual calendars: Optimizely's Content Marketing Platform provides visibility into marketing activities - from content to events to campaigns - with flexibility to support changing timelines.