What users are saying about
11 Ratings
58 Ratings
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Score 7.8 out of 101
11 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 5.7 out of 101

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Likelihood to Recommend

Adobe Business Catalyst

Adobe Business Catalyst is perfect when you need to create a data driven element for a site. The Web Apps element is great and not something other hosted CMS systems have. It is also a good product when someone wants to make use of multiple modules in one place such as having your website, CRM, online store and email marketing in one place. BC is fine for small sites, but is a bit over complicated and over-priced for a basic brochure-ware type site without any dynamic features. It also does not allow enough customization for a large enterprise level site with a demanding client. As a hosted solution, it has no ability for server-side development or other customization that might be needed on a very complex custom site.
John Reitz profile photo

Emarsys

Emarsys is well suited to segment a customer base and help with communicating in a personalised and direct manner with them
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
Emarsys
6.4
WYSIWYG email editor
Adobe Business Catalyst
2.5
Emarsys
Dynamic content
Adobe Business Catalyst
9.0
Emarsys
Ability to test dynamic content
Adobe Business Catalyst
7.6
Emarsys
7.0
Landing pages
Adobe Business Catalyst
6.7
Emarsys
7.0
A/B testing
Adobe Business Catalyst
7.0
Emarsys
6.0
Mobile optimization
Adobe Business Catalyst
8.0
Emarsys
5.0
Email deliverability
Adobe Business Catalyst
8.1
Emarsys
7.0
List management
Adobe Business Catalyst
3.2
Emarsys
7.0
Triggered drip sequences
Adobe Business Catalyst
6.8
Emarsys
6.0

Lead Management

Adobe Business Catalyst
1.8
Emarsys
6.0
Lead nurturing
Adobe Business Catalyst
1.8
Emarsys
6.0
Lead scoring and grading
Adobe Business Catalyst
2.2
Emarsys
6.0
Data quality management
Adobe Business Catalyst
1.5
Emarsys
Automated sales alerts and tasks
Adobe Business Catalyst
1.8
Emarsys

Campaign Management

Adobe Business Catalyst
2.4
Emarsys
Calendaring
Adobe Business Catalyst
2.5
Emarsys
Event/webinar marketing
Adobe Business Catalyst
2.3
Emarsys

Social Media Marketing

Adobe Business Catalyst
8.2
Emarsys
Social sharing and campaigns
Adobe Business Catalyst
7.8
Emarsys
Social profile integration
Adobe Business Catalyst
8.6
Emarsys

Reporting & Analytics

Adobe Business Catalyst
7.1
Emarsys
5.3
Dashboards
Adobe Business Catalyst
8.0
Emarsys
7.0
Standard reports
Adobe Business Catalyst
7.1
Emarsys
6.0
Custom reports
Adobe Business Catalyst
6.1
Emarsys
3.0

Platform & Infrastructure

Adobe Business Catalyst
6.4
Emarsys
2.3
API
Adobe Business Catalyst
7.1
Emarsys
5.0
Role-based workflow & approvals
Adobe Business Catalyst
7.0
Emarsys
1.0
Customizability
Adobe Business Catalyst
6.0
Emarsys
1.0
Integration with Salesforce.com
Adobe Business Catalyst
5.5
Emarsys

Pros

  • Continues to upgrade/improve the platform. Moved hosting to Amazon cloud, a more secure environment. Added B.C. widgets factory to greatly enhance modules used.
  • BC apps are being developed by a third party (bcappstore.com). BC Gurus is a great platform for getting tutorials on how design, coding, and more. And they provide client tutorials.
  • Recent addition of Liquid logic on the server is the closest thing to server side programming on BC.
  • Great tech support.
Nancy Sheridan profile photo
  • Mail automation
  • Easy integration with most of the systems
  • Great account management
  • Easy to use
No photo available

Cons

  • I wish tech support would address issues with scripts, style sheets.
  • It would be very helpful if B.C. partners were notified about improvements, maintenance schedule, etc. instead of spending time researching.
Nancy Sheridan profile photo
  • The on-boarding process is not straightforward
  • It's not cheap
No photo available

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
Adobe, is very expensive, has a solid background and produces quality programs. You can't argue with that
No photo available
Emarsys9.9
Based on 2 answers
We have no intention of changing Emarsys
No photo available

Usability

Adobe Business Catalyst9.7
Based on 4 answers
It's easy to log in; areas are well marked, and support is available if needed.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst8.6
Based on 5 answers
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
Pauline Kraus profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

More reliable; more integrated tools
Nancy Sheridan profile photo
We have two branches, one in New York and one in Turkey. At first we were searching for a company which can provide service in both countries but there was no company had branches in both locations. Emarsys pointed their USA references working with European accounts and they convinced us. Emarsys automation was meeting the requirements and account managers were super helpful
No photo available

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Better customer service
  • Faster site builds.
  • Workflow notifications and faster response time.
Nancy Sheridan profile photo
  • Email cycle ROI was around 4-6
  • With automation on customer survey collection rate increased by %10
No photo available

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Emarsys

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details