What users are saying about

Emarsys

11 Ratings

Adobe Business Catalyst

58 Ratings
Score 7.8 out of 101

Emarsys

11 Ratings
Score 5.7 out of 101

Add comparison

Likelihood to Recommend

Adobe Business Catalyst

The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.
Richard Taylor profile photo

Emarsys

Our experience was on selling large items in small quantities, e-mail automation worked pretty well converting leads in to sales. Also it works pretty well with fallowing up on customer surveys. In the selection process, we were curious about the Magento e-commerce integration and usability of Emarsys interface. Then we held meetings both with Business and technical departments, that played a big role making our desicion
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
Emarsys
6.4
WYSIWYG email editor
Adobe Business Catalyst
2.7
Emarsys
Dynamic content
Adobe Business Catalyst
8.9
Emarsys
Ability to test dynamic content
Adobe Business Catalyst
7.3
Emarsys
7.0
Landing pages
Adobe Business Catalyst
6.6
Emarsys
7.0
A/B testing
Adobe Business Catalyst
7.0
Emarsys
6.0
Mobile optimization
Adobe Business Catalyst
8.0
Emarsys
5.0
Email deliverability
Adobe Business Catalyst
8.2
Emarsys
7.0
List management
Adobe Business Catalyst
3.3
Emarsys
7.0
Triggered drip sequences
Adobe Business Catalyst
6.8
Emarsys
6.0

Lead Management

Adobe Business Catalyst
1.9
Emarsys
6.0
Lead nurturing
Adobe Business Catalyst
1.9
Emarsys
6.0
Lead scoring and grading
Adobe Business Catalyst
2.3
Emarsys
6.0
Data quality management
Adobe Business Catalyst
1.5
Emarsys
Automated sales alerts and tasks
Adobe Business Catalyst
1.9
Emarsys

Campaign Management

Adobe Business Catalyst
2.5
Emarsys
Calendaring
Adobe Business Catalyst
2.6
Emarsys
Event/webinar marketing
Adobe Business Catalyst
2.4
Emarsys

Social Media Marketing

Adobe Business Catalyst
8.2
Emarsys
Social sharing and campaigns
Adobe Business Catalyst
7.8
Emarsys
Social profile integration
Adobe Business Catalyst
8.6
Emarsys

Reporting & Analytics

Adobe Business Catalyst
7.1
Emarsys
5.3
Dashboards
Adobe Business Catalyst
8.1
Emarsys
7.0
Standard reports
Adobe Business Catalyst
7.1
Emarsys
6.0
Custom reports
Adobe Business Catalyst
6.2
Emarsys
3.0

Platform & Infrastructure

Adobe Business Catalyst
6.3
Emarsys
2.3
API
Adobe Business Catalyst
6.6
Emarsys
5.0
Role-based workflow & approvals
Adobe Business Catalyst
7.1
Emarsys
1.0
Customizability
Adobe Business Catalyst
6.1
Emarsys
1.0
Integration with Salesforce.com
Adobe Business Catalyst
5.5
Emarsys

Pros

  • As mentioned previously, we use the Content Holder module quite often because of the ability to place any html content that is prone to being frequently edited. It simplifies the process and allows us to simplify our templates.
  • We also like the ease of the Photo Gallery and how simple it is to either add or remove photos from the gallery once it has been placed.
  • Media Downloads seems to be a very helpful resource. With its ability to be categorized both by file type and customized categories within the web site and then placed by category also helps us streamline document placement especially when there are large number of those resources to organize.
  • News is obviously a much needed resource and it is simple to add news items, classify them and place them on template pages where they are fed. It is one of the easiest items to teach new clients how to manage.
  • Web Apps is our most prized module because of the ease of creating a database, then being able to style the output in any shape form or fashion.
Jeff French profile photo
  • Mail automation
  • Easy integration with most of the systems
  • Great account management
  • Easy to use
No photo available

Cons

  • BusinessCatalyst is a hosted solution and some can view this as a negative due to not having access directly to the server.
  • Some of the BuisnessCatalyst modules seem to never be updated or improved upon and it seems almost impossible to extend them into solutions that don't exist.
  • The Photo Gallery module is really easy to get setup however it is really difficult to extend due to the lack of access to do so.
  • It lacks a tagging system that can be used to output content. Currently it has categories which can be used but I don't think the original intention was this due to there only being three tiers available for use.
Aaron Landry profile photo
  • The on-boarding process is not straightforward
  • It's not cheap
No photo available

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
For the types of clients that need all the features Business Catalyst offers, I would not hesitate to renew our use of it. Those types of clients, however, are few and far between. The tech support Adobe offers for Business Catalyst could range from Quite Good to Adequate; it depended on the support personnel
Victor Campos profile photo
Emarsys9.9
Based on 2 answers
We have no intention of changing Emarsys
No photo available

Usability

Adobe Business Catalyst9.7
Based on 4 answers
It's easy to log in; areas are well marked, and support is available if needed.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst8.6
Based on 5 answers
I have used Adobe support for many of their products. I find that they are quick to respond and present a wide variety of support platforms from forums to online chat. Depending on the nature of the issue I am usually able to get resolution within 24 to 48 hours. With more complex issues I have never had a problem with Adobe dropping the ball.
Dan Butler profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

More reliable; more integrated tools
Nancy Sheridan profile photo
We have two branches, one in New York and one in Turkey. At first we were searching for a company which can provide service in both countries but there was no company had branches in both locations. Emarsys pointed their USA references working with European accounts and they convinced us. Emarsys automation was meeting the requirements and account managers were super helpful
No photo available

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Complete reporting connecting dollars spent on marketing to dollars earned as revenue
  • Faster turn-around on ideas into market-ready content
  • Better service to clients through greater usability in account management
Kristi Millsap, MBA profile photo
  • Email cycle ROI was around 4-6
  • With automation on customer survey collection rate increased by %10
No photo available

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Emarsys

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details