What users are saying about
60 Ratings
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Score 8 out of 101
13 Ratings
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Score 4.3 out of 101

Likelihood to Recommend

Adobe Business Catalyst (Discontinued)

Business Catalyst is suited for most web development scenarios. May suggest other options if running a very large ecommerce store, or if they need very specific needs regarding custom coding on a website
Hudsen Smith profile photo

Emarsys

A scenario where Emarsys would do well is at a company where they make simple emails for smaller audiences. Anything outside of routine and simple email marketing including email automation would not be advisable
Joel Samonie profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst (Discontinued)
6.6
Emarsys
4.2
WYSIWYG email editor
Adobe Business Catalyst (Discontinued)
2.4
Emarsys
1.0
Dynamic content
Adobe Business Catalyst (Discontinued)
9.0
Emarsys
1.0
Ability to test dynamic content
Adobe Business Catalyst (Discontinued)
7.8
Emarsys
5.8
Landing pages
Adobe Business Catalyst (Discontinued)
6.9
Emarsys
7.0
A/B testing
Adobe Business Catalyst (Discontinued)
7.0
Emarsys
6.0
Mobile optimization
Adobe Business Catalyst (Discontinued)
8.0
Emarsys
2.7
Email deliverability
Adobe Business Catalyst (Discontinued)
8.1
Emarsys
5.2
List management
Adobe Business Catalyst (Discontinued)
3.1
Emarsys
3.5
Triggered drip sequences
Adobe Business Catalyst (Discontinued)
6.8
Emarsys
5.4

Lead Management

Adobe Business Catalyst (Discontinued)
1.7
Emarsys
6.0
Lead nurturing
Adobe Business Catalyst (Discontinued)
1.7
Emarsys
6.0
Lead scoring and grading
Adobe Business Catalyst (Discontinued)
2.2
Emarsys
6.0
Data quality management
Adobe Business Catalyst (Discontinued)
1.4
Emarsys
Automated sales alerts and tasks
Adobe Business Catalyst (Discontinued)
1.7
Emarsys

Campaign Management

Adobe Business Catalyst (Discontinued)
2.4
Emarsys
Calendaring
Adobe Business Catalyst (Discontinued)
2.4
Emarsys
Event/webinar marketing
Adobe Business Catalyst (Discontinued)
2.3
Emarsys

Social Media Marketing

Adobe Business Catalyst (Discontinued)
8.2
Emarsys
Social sharing and campaigns
Adobe Business Catalyst (Discontinued)
7.8
Emarsys
Social profile integration
Adobe Business Catalyst (Discontinued)
8.6
Emarsys

Reporting & Analytics

Adobe Business Catalyst (Discontinued)
7.0
Emarsys
4.7
Dashboards
Adobe Business Catalyst (Discontinued)
8.0
Emarsys
7.0
Standard reports
Adobe Business Catalyst (Discontinued)
7.0
Emarsys
5.4
Custom reports
Adobe Business Catalyst (Discontinued)
6.0
Emarsys
1.8

Platform & Infrastructure

Adobe Business Catalyst (Discontinued)
6.5
Emarsys
2.3
API
Adobe Business Catalyst (Discontinued)
7.6
Emarsys
5.0
Role-based workflow & approvals
Adobe Business Catalyst (Discontinued)
7.0
Emarsys
1.0
Customizability
Adobe Business Catalyst (Discontinued)
6.0
Emarsys
1.0
Integration with Salesforce.com
Adobe Business Catalyst (Discontinued)
5.5
Emarsys

Pros

Adobe Business Catalyst (Discontinued)

  • The Web Apps element of Business Catalyst is unique among hosted CMS systems. It helps us solve unique challenges without involving heavy-duty programmers.
  • As a Hosted CMS, it has a lot of great features without a ton of cost or liability being taken on which is important to us.
  • BC has a growing developer community and has made significant upgrades over the past few years, which don't end up costing us more, and would be very expensive or time consuming in a traditional CMS
  • Our client's like that it is from "Adobe" and that it has Dreamweaver integration. This provides them with a level of comfort that helps us sell the project.
John Reitz profile photo

Emarsys

  • Haven't found anything it does particularly well
Joel Samonie profile photo

Cons

Adobe Business Catalyst (Discontinued)

  • It is SaaS, so the initial savings can seem costly if the site owner wants to redesign. It is still less costly than having a professional enterprise site built for you, but you will be limited by your budget.
  • It has been a while since I used it, but custom pages for businesses on Facebook was something that needed to be built by a developer and implemented.
Andrew Conniff profile photo

Emarsys

  • The on-boarding process is not straightforward
  • It's not cheap
No photo available

Likelihood to Renew

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.4
Based on 10 answers
It's a robust and reliable product.
Nancy Sheridan profile photo

Emarsys

Emarsys 9.9
Based on 2 answers
We have no intention of changing Emarsys
No photo available

Usability

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.7
Based on 4 answers
It's easy to log in; areas are well marked, and support is available if needed.
Jerry Dever profile photo

Emarsys

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo

Emarsys

No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo

Emarsys

No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 8.6
Based on 5 answers
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
Pauline Kraus profile photo

Emarsys

No score
No answers yet
No answers on this topic

Online Training

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo

Emarsys

No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo

Emarsys

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Business Catalyst (Discontinued)

More reliable; more integrated tools
Nancy Sheridan profile photo

Emarsys

Emarsys is more intuitive and easier to use than Adestra. Its customer personalisations and segmentation capabilities are stronger
No photo available

Scalability

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo

Emarsys

No score
No answers yet
No answers on this topic

Return on Investment

Adobe Business Catalyst (Discontinued)

  • Better customer service
  • Faster site builds.
  • Workflow notifications and faster response time.
Nancy Sheridan profile photo

Emarsys

  • It's extremely expensive and rigid. Our customer database is growing so it's netting an overall positive ROI.
Joel Samonie profile photo

Pricing Details

Adobe Business Catalyst (Discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Emarsys

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details

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