comScore Digital Analytix (discontinued) vs. Nielsen Marketing Mix Modeling
comScore Digital Analytix (discontinued) vs. Nielsen Marketing Mix Modeling
Product | Rating | Most Used By | Product Summary | Starting Price |
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comScore Digital Analytix (discontinued) | N/A | comScore's Digital Analytix Enterprise (DAX) product was acquired by Adobe in 2015 largely for its European customer base, with the goal of migrating former DAX customers to the Adobe Analytics cloud. Thus, DAX is no longer available. | N/A | |
Nielsen Marketing Mix Modeling | N/A | Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite. | N/A |
comScore Digital Analytix (discontinued) | Nielsen Marketing Mix Modeling | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
comScore Digital Analytix (discontinued) | Nielsen Marketing Mix Modeling | |
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Top Pros | No answers on this topic | |
Top Cons |
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comScore Digital Analytix (discontinued) | Nielsen Marketing Mix Modeling | |
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Small Businesses | StatCounter Score 9.0 out of 10 | Firebase Score 8.4 out of 10 |
Medium-sized Companies | Siteimprove Score 8.7 out of 10 | Firebase Score 8.4 out of 10 |
Enterprises | Contentsquare Score 8.6 out of 10 | AppsFlyer Score 8.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
comScore Digital Analytix (discontinued) | Nielsen Marketing Mix Modeling | |
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Likelihood to Recommend | 8.7 (5 ratings) | 1.0 (1 ratings) |
Likelihood to Renew | 6.3 (5 ratings) | - (0 ratings) |
comScore Digital Analytix (discontinued) | Nielsen Marketing Mix Modeling | |
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Likelihood to Recommend | Discontinued Products | Nielsen |
Pros | Discontinued Products | Nielsen |
Cons | Discontinued Products | Nielsen |
Likelihood to Renew | Discontinued Products | Nielsen No answers on this topic |
Alternatives Considered | Discontinued Products | Nielsen |
Return on Investment | Discontinued Products | Nielsen |
ScreenShots |