Adobe Dynamic Tag Management (discontinued) vs. Firebase Crashlytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Dynamic Tag Management (discontinued)
Score 8.3 out of 10
N/A
Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.N/A
Firebase Crashlytics
Score 8.1 out of 10
N/A
Crashlytics is a mobile analytics tool which helps users find the exact line of code that their app crashed on, providing granular insight into mobile app performance and user experience. Crashlytics was acquired by Google in 2017 and is now offered as part of the Firebase product.N/A
Pricing
Adobe Dynamic Tag Management (discontinued)Firebase Crashlytics
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Dynamic Tag Management (discontinued)Firebase Crashlytics
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Dynamic Tag Management (discontinued)Firebase Crashlytics
Top Pros
Top Cons
Features
Adobe Dynamic Tag Management (discontinued)Firebase Crashlytics
Security
Comparison of Security features of Product A and Product B
Adobe Dynamic Tag Management (discontinued)
10.0
5 Ratings
16% above category average
Firebase Crashlytics
-
Ratings
Role-based user permissions10.05 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Adobe Dynamic Tag Management (discontinued)
9.4
5 Ratings
16% above category average
Firebase Crashlytics
-
Ratings
Tag library9.04 Ratings00 Ratings
Tag variable mapping10.05 Ratings00 Ratings
Ease of writing custom tags10.05 Ratings00 Ratings
Rules-driven tag execution9.05 Ratings00 Ratings
Tag performance monitoring10.04 Ratings00 Ratings
Page load times10.05 Ratings00 Ratings
Mobile app tagging10.04 Ratings00 Ratings
Library of JavaScript extensions7.12 Ratings00 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Adobe Dynamic Tag Management (discontinued)
7.6
4 Ratings
9% below category average
Firebase Crashlytics
-
Ratings
Event tracking10.04 Ratings00 Ratings
Mobile event tracking10.04 Ratings00 Ratings
Data distribution management7.03 Ratings00 Ratings
Universal data layer10.04 Ratings00 Ratings
Automated error checking1.03 Ratings00 Ratings
Best Alternatives
Adobe Dynamic Tag Management (discontinued)Firebase Crashlytics
Small Businesses
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Smartlook
Smartlook
Score 8.5 out of 10
Medium-sized Companies
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Dynamic Tag Management (discontinued)Firebase Crashlytics
Likelihood to Recommend
10.0
(6 ratings)
8.6
(7 ratings)
Likelihood to Renew
10.0
(1 ratings)
10.0
(1 ratings)
Usability
5.0
(2 ratings)
-
(0 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adobe Dynamic Tag Management (discontinued)Firebase Crashlytics
Likelihood to Recommend
Discontinued Products
If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment. The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
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Google
Crashlytics is almost a defacto standard in the Android world for tracking crashes in the field. I've used it on the last 4 Android projects I've been on. It's not as helpful on iOS' stacktraces but I'm not sure if anything would be better because iOS stack traces are from ObjC code which is not as useful as Java stacktraces.
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Pros
Discontinued Products
  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
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Google
  • Can get the device detail an actual state like RAM, Storage, Display Size, etc.
  • Can get the class name and line number where crash occur.
  • Its work in realtime so we can reduce the time of issue finding and resolution.
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Cons
Discontinued Products
  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
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Google
  • Sometimes UI of Firebase Crashlytics is quit difficult to understand for new users.
  • There can be a proper discretion for all the features that is offered.
  • There can be api crash report also.
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Likelihood to Renew
Discontinued Products
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
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Google
Because its fulfilling our basic and necessary requirements that can be an only and enough reason to renew the subscription.
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Usability
Discontinued Products
It is easy to use at a basic level, however without JavaScript resource you will struggle.
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Google
No answers on this topic
Support Rating
Discontinued Products
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
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Google
No answers on this topic
Implementation Rating
Discontinued Products
It was quite seamless with the outstanding support from our Adobe account manager.
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Google
No answers on this topic
Alternatives Considered
Discontinued Products
Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
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Google
As mentioned previously, the only realistic competitor to Crashlytics is Instabug (backed by Y Combinator in the W16 class). While Crashlytics is focused on actual crashes, Instabug's main innovation is in collecting feedback from users for non-crash bugs. While non-crash bugs are a substantial category of bugs, Instabug's pricing is quite steep. As soon as you go beyond the most basic features your monthly bill spikes to $124 - $499 per month, whereas Crashlytics is 100% free (for all usage levels and all enterprise features). Based on this, I've never tried Instabug because the ROI just wasn't there.
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Return on Investment
Discontinued Products
  • The key factor is that my devs are not tied up with petty things like adding JS or advertising pixels. Simple work like that can be handled by me while they work on feature development.
  • Release cycle is much shorter when a dev is needed, say for a direct call rule that involves JS being written. We don't have to go through the normal release cycle and can do it on an ad hoc basis without all the rigmarole of a hot fix.
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Google
  • Allows us to easily share crash data with clients.
  • Provides confidence to our developers and project teams by having trust in the data that is being reported.
  • Allows us to quickly and efficiently address fatal crashes.
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