What users are saying about
41 Ratings
41 Ratings
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Score 9.6 out of 100
14 Ratings
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Score 9.1 out of 100

Likelihood to Recommend

Adobe DTM

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi | TrustRadius Reviewer

Firebase Crashlytics

Crashlytics is almost a defacto standard in the Android world for tracking crashes in the field. I've used it on the last 4 Android projects I've been on.It's not as helpful on iOS' stacktraces but I'm not sure if anything would be better because iOS stack traces are from ObjC code which is not as useful as Java stacktraces.
Ken Yee | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe DTM
10.0
Firebase Crashlytics
Role-based user permissions
Adobe DTM
10.0
Firebase Crashlytics

Tag Management

Adobe DTM
9.3
Firebase Crashlytics
Tag library
Adobe DTM
8.9
Firebase Crashlytics
Tag variable mapping
Adobe DTM
9.8
Firebase Crashlytics
Ease of writing custom tags
Adobe DTM
9.9
Firebase Crashlytics
Rules-driven tag execution
Adobe DTM
9.0
Firebase Crashlytics
Tag performance monitoring
Adobe DTM
9.9
Firebase Crashlytics
Improved page load times
Adobe DTM
10.0
Firebase Crashlytics
Mobile app tagging
Adobe DTM
9.9
Firebase Crashlytics
Library of JavaScript extensions
Adobe DTM
7.1
Firebase Crashlytics

Data Management & Integrity

Adobe DTM
7.6
Firebase Crashlytics
Event tracking
Adobe DTM
10.0
Firebase Crashlytics
Mobile event tracking
Adobe DTM
10.0
Firebase Crashlytics
Data distribution management
Adobe DTM
7.0
Firebase Crashlytics
Universal data layer
Adobe DTM
10.0
Firebase Crashlytics
Automated error checking
Adobe DTM
1.0
Firebase Crashlytics

Pros

Adobe DTM

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran | TrustRadius Reviewer

Firebase Crashlytics

  • Detecting Crashes
  • Showing backtraces to the exact line of code causing the crash
  • Fine-grained Notifications
Ben Gelsey | TrustRadius Reviewer

Cons

Adobe DTM

  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
Richard Perroset | TrustRadius Reviewer

Firebase Crashlytics

  • An easier way to understand app version adoption rates alongside crashes.
  • I feel like the platform keeps trying to become more of an all encompassing analytics platform and should stick at what it does best—crash monitoring.
  • Now that it has been acquired by Google, I hope things like navigation and implementation don't become more cumbersome as has been the recent case with Google Analytics.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran | TrustRadius Reviewer

Firebase Crashlytics

No score
No answers yet
No answers on this topic

Usability

Adobe DTM

Adobe DTM 5.0
Based on 2 answers
It is easy to use at a basic level, however without JavaScript resource you will struggle.
Barry Mann | TrustRadius Reviewer

Firebase Crashlytics

No score
No answers yet
No answers on this topic

Support Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran | TrustRadius Reviewer

Firebase Crashlytics

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran | TrustRadius Reviewer

Firebase Crashlytics

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe DTM

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
Anonymous | TrustRadius Reviewer

Firebase Crashlytics

BuddyBuild's crash reporting tool is a far cry from Crashlytics, and the interface is also not nearly as good.
Steven Hong | TrustRadius Reviewer

Return on Investment

Adobe DTM

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar | TrustRadius Reviewer

Firebase Crashlytics

  • Event tracking helps us identify issues in real time
Junu Kang | TrustRadius Reviewer

Pricing Details

Adobe DTM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Firebase Crashlytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe DTM
10.0
Firebase Crashlytics
9.0

Likelihood to Renew

Adobe DTM
10.0
Firebase Crashlytics

Usability

Adobe DTM
5.0
Firebase Crashlytics

Support Rating

Adobe DTM
10.0
Firebase Crashlytics

Implementation Rating

Adobe DTM
10.0
Firebase Crashlytics

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