Likelihood to Recommend The Adobe Experience Platform is well suited for companies that are maturing or have matured in their digital offerings and are looking for very sophisticated tools to elevate to the next level. It's also for well resourced teams, both financially and head count to take advantage of the deep functionality and integrations.
Read full review It is less appropriate in terms of usability. As discussed in the previous points, there are some UI modifications and reporting formats required that can be improved. It is less appropriate in a situation where you need too many customizations. As big data grows, data customizations will be very important as organizations need to re-organize data. This is one area where it is not very well suited or requires improvement.
Read full review Pros Integrated products for a holistic multi-channel marketing platform Customization at it's finest. Very granular in it's settings, permissions, and functionality Sophisticated products that are very powerful Read full review QucikPivot does a great job with machine learning of the stored data. This AI based method drives the firm to meaningful results. It stores and makes data available both online and offline. This particularly helps in accessing data from any place. Managing resources becomes easier if data is stored online. The Marketing campaign that can be created is led with authority, and the success ratio can actually be measured with this digital platform. Read full review Cons You need to be well trained and resourced to use the product Features and integration work but often times you need to pay Adobe consultants for help Not transparent in their pricing per customer Read full review The UI of the dashboard is not as good as the other BI tools. While the metrics dashboard is a good idea, not allowing query templates to work in the metrics dashboard makes it impossible to use it as our daily dashboard. The e-mail shows the indicators clearly and also attaches some spreadsheets from the reports. We think it could get even better if we could also get attached a PDF version of the dashboard. Low user customizability. Admin have to create reports and maintain the reports very thoroughly. The report format is quite unreadable in email Read full review Usability Overall I really like the Adobe Experience Cloud after a couple years of figuring out various tools. They are extremely powerful. The time commitment to learn them is high since it's not a tool you can easily begin using without much training.
Read full review Support Rating Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.
Read full review Alternatives Considered In most cases we have found Adobe products to be harder to use but offer a lot more capabilities. In some cases Adobe products are missing key, basic functions. Adobe does offer a more holistic toolset rather than buying pieces of the puzzle and having to integrate on your own but that results in paying for a higher price tag.
Read full review QuickPivot stacks very well against these tools, as it is cost effective and role-based. Other than the UI improvements, it gives a holistic picture into data analysis and marketing campaigns. It only needs deeper customizations and a few better reports. Otherwise, it would be an industry leading tool in the market.
Read full review Return on Investment The platform has allowed us to mature into digital spaces we couldn't otherwise have experienced Contract pricing went up yearly on some products by 200% We were able to consolidate email tools to save on yearly contract expenses Read full review It does not have have a negative ROI, as it is still being used and we use it as per its strengths. It has a positive impact on business as it is not very expensive. The reports in terms of dashboard help save a lot of time and help in a drill-down analysis. Read full review ScreenShots