Adobe Marketing Cloud vs. Alterian Real-Time CX Platform
Adobe Marketing Cloud vs. Alterian Real-Time CX Platform
Product | Rating | Most Used By | Product Summary | Starting Price |
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Adobe Marketing Cloud | N/A | Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-channel campaign management and marketing resource management capabilities (based on technology acquired with Neolane in 2013), the Adobe Audience Manager data management platform, analytics, and other… | N/A | |
Alterian Real-Time CX Platform | N/A | Alterian Real-Time CX Platform (launched as "Chameleon" in 2017) is a customer journey orchestration management solution, oriented towards global audiences. Alterian tracks individual journey performance in real time and, with metrics, evaluates the success of KPI/goal performances from multiple journeys. SDL divested itself of the platform in late 2016, and the Alterian division re-emerged as a result of this as an independent company. | N/A |
Adobe Marketing Cloud | Alterian Real-Time CX Platform | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Adobe Marketing Cloud | Alterian Real-Time CX Platform | |
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Top Pros | No answers on this topic | |
Top Cons |
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Adobe Marketing Cloud | Alterian Real-Time CX Platform | |
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Small Businesses | HubSpot Marketing Hub Score 8.5 out of 10 | Ortto Score 8.8 out of 10 |
Medium-sized Companies | LeanData Score 9.7 out of 10 | Quadient Inspire Score 9.4 out of 10 |
Enterprises | Airtable Score 8.5 out of 10 | Quadient Inspire Score 9.4 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Adobe Marketing Cloud | Alterian Real-Time CX Platform | |
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Likelihood to Recommend | 8.3 (13 ratings) | - (0 ratings) |
Likelihood to Renew | 6.5 (2 ratings) | - (0 ratings) |
Adobe Marketing Cloud | Alterian Real-Time CX Platform | |
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Likelihood to Recommend | Adobe | Alterian No answers on this topic |
Pros | Adobe | Alterian No answers on this topic |
Cons | Adobe | Alterian No answers on this topic |
Likelihood to Renew | Adobe | Alterian No answers on this topic |
Alternatives Considered | Adobe | Alterian No answers on this topic |
Return on Investment | Adobe | Alterian No answers on this topic |
ScreenShots |