What users are saying about
40 Ratings
18 Ratings
40 Ratings
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Score 6.8 out of 101
18 Ratings
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Score 8 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Livefyre Studio

I was strictly the implementor of Livefyre (for my company only). That task alone was at least 3 weeks worth of work. From a user standpoint, Livefyre is a good product which is why this review is strictly about how difficult it was to implement. Therefore, if a colleague was to ask me if I recommend Livefyre, it's not a straight answer. Questions like, 'how fast do you need it?', 'how centralized is your user database?', 'do you want social login?', all come into question and were details that made my job not easy (hence, my review of 5/10 for suggesting it to others). Once implemented, Livefyre is a great product (notice my overall review is higher), but based on my experience with implementation, it certainly requires a senior developer's dedicated time and patience to set up exactly as desired. For smaller companies with small/simple user bases and websites, the process may be more straightforward, but from my experience, it wasn't out-of-the-box at all.
Darin Spivey profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Livefyre Studio
Boolean keyword searches
Adobe Social
2.1
Livefyre Studio
Filtering out noise/spam
Adobe Social
2.1
Livefyre Studio
Sentiment analysis
Adobe Social
2.1
Livefyre Studio
Broad channel coverage
Adobe Social
3.1
Livefyre Studio

Publishing

Adobe Social
3.1
Livefyre Studio
Content planning and scheduling
Adobe Social
4.1
Livefyre Studio
Audience targeting
Adobe Social
3.1
Livefyre Studio
Content optimization
Adobe Social
2.1
Livefyre Studio
Workflow management
Adobe Social
3.1
Livefyre Studio

Engagement

Adobe Social
2.1
Livefyre Studio
Automated routing and prioritization
Adobe Social
2.1
Livefyre Studio
Customer interaction histories
Adobe Social
2.1
Livefyre Studio
Bulk actions
Adobe Social
2.1
Livefyre Studio

Marketing

Adobe Social
2.1
Livefyre Studio
Lead generation
Adobe Social
2.1
Livefyre Studio
Content marketing
Adobe Social
2.1
Livefyre Studio
Paid media management
Adobe Social
2.0
Livefyre Studio
Campaigns and promotions
Adobe Social
2.1
Livefyre Studio

Channel coverage/integration

Adobe Social
2.9
Livefyre Studio
Twitter
Adobe Social
4.1
Livefyre Studio
Facebook
Adobe Social
3.1
Livefyre Studio
LinkedIn
Adobe Social
3.1
Livefyre Studio
Google+
Adobe Social
3.1
Livefyre Studio
Instagram
Adobe Social
3.0
Livefyre Studio
Pinterest
Adobe Social
3.0
Livefyre Studio
YouTube
Adobe Social
1.1
Livefyre Studio

Reporting/analytics

Adobe Social
2.1
Livefyre Studio
Campaign success analytics
Adobe Social
2.1
Livefyre Studio
Real-time tracking
Adobe Social
2.1
Livefyre Studio
Competitor analysis
Adobe Social
2.1
Livefyre Studio

Account management

Adobe Social
2.6
Livefyre Studio
Role-based user permissions & privileges
Adobe Social
3.1
Livefyre Studio
Mobile access
Adobe Social
2.0
Livefyre Studio

Pros

  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
No photo available
  • It's pretty flexible. There were only a few things we found that were too specific to our environment and could not be easily done.
  • The out-of-the-box GUI design was decent. It was also configurable with limited custom CSS, anticipating the need for each company to customize the look and feel to suit their own needs.
  • Basic interface is good, providing the necessary data points like total comment count. Visual effects are good too, with fade-in effects for new comments.
  • They also provide back-end APIs to gather information about the "hottest" threads. We used this to construct our own "Hot Topics" section that could link users to the related article so they could comment themselves.
  • Good support, even after implementation. They were always available by phone and even through realtime IM chats direct to their developers, skipping awkward non-technical middlemen.
Darin Spivey profile photo

Cons

  • Publishing social posts is unpredictable - not every scheduled post actually gets published and nor do some of the real-time posts.
  • Publishing YouTube videos requires users to first upload the whole video to Adobe Social, which will then upload it to YouTube. So inefficient!
  • Listening tools are difficult to work with and filtering results are not easy either.
No photo available
  • Obviously we all want it all free! So make it all free and woohoo!
  • A complaint about the price point leaps is that they are pretty steep, goes from free to pricey real fast.
  • The comment management tools although easy and fast are a bit limited.
Andy Newbom profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Product is not evolving, gaps are never overcome, and reporting is poor. It's not an innovative product.
Chris Cartwright profile photo
Livefyre Studio8.8
Based on 5 answers
We feel we have a real partnership with Livefyre and we both make each other better. Their customer service has been phenomenal even during a time of rapid growth.
Sam Salmassi profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

I personally did not ever recommend the selection of Adobe Social as I did not feel it was suitable for our needs. Having now reviewed the products I've listed here, we have decided to switch over to Hootsuite Enterprise as that appears (on the surface) to be the best fit for us.
No photo available
We felt Livefyre was more innovative and better at SEO. It felt like we were working with a partner for the long haul who was interested in our business and how to improve it.
Sam Salmassi profile photo

Return on Investment

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
No photo available
  • Increased website engagement
  • Less moderation overhead
  • Faster site implentation
Sam Salmassi profile photo

Screenshots

Adobe Social
Livefyre Studio

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Livefyre Studio

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details