What users are saying about

Adobe Social

39 Ratings

MeetEdgar

4 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

MeetEdgar

4 Ratings
Score 8.8 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
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MeetEdgar

  • Edgar works best if you already have enough (or plan on keep adding more) evergreen content to avoid too much repetition. This will of course be dependent on the frequency of your schedule as well as how refined your categories are.
  • Edgar works for Facebook, Twitter, and LinkedIn currently, and it doesn't seem like they will be adding more networks in the near future.
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Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
MeetEdgar
Boolean keyword searches
Adobe Social
2.2
MeetEdgar
Filtering out noise/spam
Adobe Social
2.2
MeetEdgar
Sentiment analysis
Adobe Social
2.2
MeetEdgar
Broad channel coverage
Adobe Social
3.1
MeetEdgar

Publishing

Adobe Social
3.3
MeetEdgar
10.0
Content planning and scheduling
Adobe Social
4.2
MeetEdgar
10.0
Audience targeting
Adobe Social
3.3
MeetEdgar
Content optimization
Adobe Social
2.3
MeetEdgar
Workflow management
Adobe Social
3.3
MeetEdgar

Engagement

Adobe Social
2.2
MeetEdgar
10.0
Automated routing and prioritization
Adobe Social
2.2
MeetEdgar
Customer interaction histories
Adobe Social
2.3
MeetEdgar
Bulk actions
Adobe Social
2.1
MeetEdgar
10.0

Marketing

Adobe Social
2.1
MeetEdgar
Lead generation
Adobe Social
2.1
MeetEdgar
Content marketing
Adobe Social
2.2
MeetEdgar
Paid media management
Adobe Social
2.1
MeetEdgar
Campaigns and promotions
Adobe Social
2.2
MeetEdgar

Channel coverage/integration

Adobe Social
3.0
MeetEdgar
10.0
Twitter
Adobe Social
4.3
MeetEdgar
10.0
Facebook
Adobe Social
3.3
MeetEdgar
10.0
LinkedIn
Adobe Social
3.1
MeetEdgar
10.0
Google+
Adobe Social
3.2
MeetEdgar
Instagram
Adobe Social
3.0
MeetEdgar
Pinterest
Adobe Social
3.0
MeetEdgar
YouTube
Adobe Social
1.2
MeetEdgar

Reporting/analytics

Adobe Social
2.2
MeetEdgar
Campaign success analytics
Adobe Social
2.3
MeetEdgar
Real-time tracking
Adobe Social
2.2
MeetEdgar
Competitor analysis
Adobe Social
2.2
MeetEdgar

Account management

Adobe Social
2.6
MeetEdgar
Role-based user permissions & privileges
Adobe Social
3.2
MeetEdgar
Mobile access
Adobe Social
2.0
MeetEdgar

Pros

  • The approval process for posts is very straightforward.
  • If permissions are properly set up, it is very easy to write and schedule most types of posts.
  • The ability to set up custom moderation feeds is great.
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  • Keep a library of your favourite/most popular content. Assign them categories and give them different time slots throughout the week. For example, we didn't want to bombard our fans with sales and promotions, so we keep that to a minimum while having the majority of our recurring posts to be helpful and non-sales-y content.
  • You also have the ability to assign time slots for random content. If you have contents that you wish to exclude from this all-random slot, it can be adjusted on a category level.
  • RSS feed integration. Automatically review and add content from your RSS feed onto your Edgar queue.
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Cons

  • Very poor reporting features
  • Product is very rarely updated with new features
  • Feels like a Beta product
Chris Cartwright profile photo
  • Inability to use multiple photos for a single Facebook post.
  • Photo resolution will be shrink down to mobile friendly resolutions. This might be enough for most users/organizations, though.
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Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Unfortunately, I was using a corporate account for a company that I no longer work for. However, in an individual capacity, I would 100% renew Adobe Social, as well as recommend it to any future employers that I have
Christopher Mclaughlin profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
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No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
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No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
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No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright profile photo
In terms of evergreen content promotion, Buffer and AgoraPulse offer very basic functionalities in this regard. We were looking for something that would enable us to categorize our evergreen content and Edgar is the only product on the market then that does this. We no longer need to manually re-post anything and only need to focus on content-creation. It is worth noting that we are still using Buffer in conjunction with MeetEdgar, where the former takes care of our new content while the latter will continually share the best content of the bunch.
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Return on Investment

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
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  • It is important to keep a content presence in social media especially at a time where organic reach is low both in percentage and quantity. Edgar makes sure that we do and drive a lot more traffic versus our previous social media content sharing model.
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Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

MeetEdgar

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details