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40 Ratings
5 Ratings
40 Ratings
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Score 6.8 out of 101
5 Ratings
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Score 8.5 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is well suited for writing and scheduling most posts. It's less appropriate for Twitter video and social analytics depending on the needs of your client. Other products worth looking at are Hootsuite or Sprout Social
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MeetEdgar

  • Edgar works best if you already have enough (or plan on keep adding more) evergreen content to avoid too much repetition. This will of course be dependent on the frequency of your schedule as well as how refined your categories are.
  • Edgar works for Facebook, Twitter, and LinkedIn currently, and it doesn't seem like they will be adding more networks in the near future.
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Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
MeetEdgar
Boolean keyword searches
Adobe Social
2.1
MeetEdgar
Filtering out noise/spam
Adobe Social
2.1
MeetEdgar
Sentiment analysis
Adobe Social
2.1
MeetEdgar
Broad channel coverage
Adobe Social
3.1
MeetEdgar

Publishing

Adobe Social
3.1
MeetEdgar
7.0
Content planning and scheduling
Adobe Social
4.1
MeetEdgar
10.0
Audience targeting
Adobe Social
3.2
MeetEdgar
Content optimization
Adobe Social
2.2
MeetEdgar
10.0
Workflow management
Adobe Social
3.1
MeetEdgar
1.0

Engagement

Adobe Social
2.1
MeetEdgar
10.0
Automated routing and prioritization
Adobe Social
2.1
MeetEdgar
Customer interaction histories
Adobe Social
2.1
MeetEdgar
Bulk actions
Adobe Social
2.1
MeetEdgar
10.0

Marketing

Adobe Social
2.1
MeetEdgar
7.0
Lead generation
Adobe Social
2.1
MeetEdgar
Content marketing
Adobe Social
2.1
MeetEdgar
7.0
Paid media management
Adobe Social
2.0
MeetEdgar
Campaigns and promotions
Adobe Social
2.1
MeetEdgar

Channel coverage/integration

Adobe Social
2.9
MeetEdgar
9.7
Twitter
Adobe Social
4.2
MeetEdgar
10.0
Facebook
Adobe Social
3.1
MeetEdgar
9.1
LinkedIn
Adobe Social
3.1
MeetEdgar
10.0
Google+
Adobe Social
3.1
MeetEdgar
Instagram
Adobe Social
3.0
MeetEdgar
Pinterest
Adobe Social
3.0
MeetEdgar
YouTube
Adobe Social
1.1
MeetEdgar

Reporting/analytics

Adobe Social
2.1
MeetEdgar
3.5
Campaign success analytics
Adobe Social
2.1
MeetEdgar
2.0
Real-time tracking
Adobe Social
2.1
MeetEdgar
5.0
Competitor analysis
Adobe Social
2.1
MeetEdgar

Account management

Adobe Social
2.6
MeetEdgar
10.0
Role-based user permissions & privileges
Adobe Social
3.1
MeetEdgar
10.0
Mobile access
Adobe Social
2.0
MeetEdgar

Pros

  • Content scheduling
  • Baseline social analytics
  • Moderation of wall posts and comments (Facebook)
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  • Keep a library of your favourite/most popular content. Assign them categories and give them different time slots throughout the week. For example, we didn't want to bombard our fans with sales and promotions, so we keep that to a minimum while having the majority of our recurring posts to be helpful and non-sales-y content.
  • You also have the ability to assign time slots for random content. If you have contents that you wish to exclude from this all-random slot, it can be adjusted on a category level.
  • RSS feed integration. Automatically review and add content from your RSS feed onto your Edgar queue.
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Cons

  • It would be great if Adobe scheduled video uploads for Twitter.
  • A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change.
  • Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe.
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  • Inability to use multiple photos for a single Facebook post.
  • Photo resolution will be shrink down to mobile friendly resolutions. This might be enough for most users/organizations, though.
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Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Adobe Social simply has too many bugs, and promised ROI metrics that either did not work, or could be found elsewhere. It simply is not worth the money. It needs a major review by Adobe.
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No score
No answers yet
No answers on this topic

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
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No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
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No score
No answers yet
No answers on this topic

Alternatives Considered

I would say that Adobe Social combines all the best qualities of its competitors into one platform. It has moderation capabilities similar to Buddy Media and publishing capabilities like Social Studio
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In terms of evergreen content promotion, Buffer and AgoraPulse offer very basic functionalities in this regard. We were looking for something that would enable us to categorize our evergreen content and Edgar is the only product on the market then that does this. We no longer need to manually re-post anything and only need to focus on content-creation. It is worth noting that we are still using Buffer in conjunction with MeetEdgar, where the former takes care of our new content while the latter will continually share the best content of the bunch.
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Return on Investment

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
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  • It is important to keep a content presence in social media especially at a time where organic reach is low both in percentage and quantity. Edgar makes sure that we do and drive a lot more traffic versus our previous social media content sharing model.
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Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

MeetEdgar

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details