What users are saying about

AdStage

7 Ratings

TerminalOne OS

13 Ratings

AdStage

7 Ratings
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Score 7.9 out of 101

TerminalOne OS

13 Ratings
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Score 7.8 out of 101

Add comparison

Likelihood to Recommend

AdStage

AdStage is great if you're an agency or an in-house marketer managing a lot of ad budget, a lot of campaigns, or a large number of clients and you want to get the day-to-day tasks cleared to focus on higher-brain-stem tasks. Bid and budget management are replaced by rules. Holiday sales are replaced with flighting. All of your team members can log in, access their accounts, set up their reports and have them send to clients without having to lift a finger.
J.P. VanderLinden profile photo

TerminalOne OS

Terminal1One MOS offers a "DMP lite" that can help advertisers begin to grow their 1st party data without leveraging a separate DMP. As precise targeting becomes increasingly important, advertisers must begin to cultivate audiences that they can then take action on in the future. Additionally, if a client requires intense customer support, TerminalOne MOS is one of the best in the business.
Tyler Stuckey profile photo

Feature Rating Comparison

Ad Network Integration

AdStage
7.5
TerminalOne OS
8.0
Data Transfer
AdStage
6.0
TerminalOne OS
6.3
DSP integration
AdStage
9.0
TerminalOne OS
9.7

Ad Campaigns

AdStage
7.5
TerminalOne OS
Ad campaign creation
AdStage
8.0
TerminalOne OS
Ad deployment
AdStage
8.0
TerminalOne OS
Display advertising
AdStage
7.0
TerminalOne OS
Ad display and retargeting segmentation
AdStage
7.0
TerminalOne OS
Sequence targeting
AdStage
7.5
TerminalOne OS

Ad Reporting & Analytics

AdStage
7.4
TerminalOne OS
Ad dashboards
AdStage
8.0
TerminalOne OS
Ad performance reports
AdStage
8.5
TerminalOne OS
Ad conversion tracking
AdStage
8.5
TerminalOne OS
Ad attribution reporting
AdStage
6.0
TerminalOne OS
Cross-channel ad management
AdStage
7.5
TerminalOne OS
Ad forecasting and optimization
AdStage
6.0
TerminalOne OS

Data Collection

AdStage
TerminalOne OS
7.2
Collection of first-party data
AdStage
TerminalOne OS
8.4
Collection of third-party data
AdStage
TerminalOne OS
5.6
Access to Third-party Data Providers
AdStage
TerminalOne OS
7.4

Data Classification

AdStage
TerminalOne OS
5.7
Audience taxonomy
AdStage
TerminalOne OS
6.3
Tag Management
AdStage
TerminalOne OS
7.4
Data Analysis Dashboard
AdStage
TerminalOne OS
3.3

DMP Analytics

AdStage
TerminalOne OS
7.4
Campaign Analytics
AdStage
TerminalOne OS
7.7
Audience Analytics
AdStage
TerminalOne OS
7.1

Pros

  • AdStage has a great onboarding process. We have a dedicated support rep who walked our entire team through each of the three major sections of AdStage, talked about use cases and even recorded the training so we could provide it to other, future team members.
  • The real power of AdStage for us is in the Automation. You can set up rules for when to do things like increase budget or raise bids on certain ad channels. If something is doing well, push more money to it without ever logging in. Likewise, if something is tanking it gets turned off without you having to be at your computer. It frees up our team to focus on more strategic, creative endeavors by handling the "grunt work".
  • The ability to create custom metrics is a real plus. Sometimes, even with systems as advanced as Google and Facebook are, they just don't understand how to set up what you want to measure. Maybe I want to know the cost for all purchases across apps and my website? AdStage's custom metrics let me design that, and then use it in my reports, dashboards or rules.
J.P. VanderLinden profile photo
  • Integration with 3rd party partners such as Factual, Grapeshot and more, helping bring in sophisticated targeting abilities
  • Optimize to different objectives
  • Listening to platform feedback and integrating it into product road map
  • Customer support is excellent
Tyler Stuckey profile photo

Cons

  • It's software, so glitches happen. And when those glitches happen, you need to talk to Support. While the Support team is really helpful, not reading from a script or just looking in the Help docs, there's often a severe lag time of hours or even days. That can be crushing when the glitch is affecting your ad campaigns that are spending money right now.
  • Setting up reports can be really frustrating if you want to customize them at all. If you want your Facebook Ads widget to only report on certain campaigns, there's no ability to filter by a naming convention or launch date, you just have to select every campaign manually. It's a bit like Magento—powerful, but working within the system can be really time-consuming.
  • Right now, AdStage focuses on Google & Facebook. So if you run ads on Snapchat, Pinterest, or Taboola you're kinda out of luck. They rolled out some LinkedIn stuff recently, and they say those other networks are on the way, but it's a little way that the software could get better.
J.P. VanderLinden profile photo
  • Data integration and priority DMP are still lagging with the competition but a lot of efforts have been done in this field to bridge that gap.
  • The documentation of their API isn't always updated correctly so some functions are either obsolete or changed completely.
Omar MAES profile photo

Likelihood to Renew

AdStage8.0
Based on 1 answer
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Matthew Lloyd profile photo
TerminalOne OS7.0
Based on 3 answers
I am very much familiar to this product and it has greater advantage to use if the price is right to adopt at an agency level and work with multiple clients. I don't have to shuffle and negotiate with multiple publishers
Namit Narain profile photo

Support

AdStage10.0
Based on 1 answer
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Matthew Lloyd profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We've used tools like Companion Labs and AdEspresso before for Facebook Ads, or Optmyzer or WordStream for Google Ads, and AdStage has so many features that these systems don't. True, it's drastically more expensive than most, but the feature set is leaps and bounds above. From automation to reporting to even campaign monitoring being in a single platform with this level of customization, it's playing at a different level than anything else we've used off-the-shelf.
J.P. VanderLinden profile photo
Rocket Fuel, Trade Desk, AppNexus and DBM. We did choose MediaMath for the ease of use of the platform and the presence of an open API to connect all the tools we did need and develop the tools we will need to keep ourself ahead of the competition.
Omar MAES profile photo

Return on Investment

  • In terms of hours saved, it's hard to pin down, but we definitely spend more time on the meaningful, strategic, or artistic tasks now than we used to.
  • AdStage is also a great tool to roll out during the sales process because our clients love to hear that we're making decisions automatically with data and automation rather than just hiring more junior people to push buttons.
  • During black Friday this year our team all setup campaigns to flight, meaning they weren't sitting around the turkey with their laptops out. That's an ROI in company culture that's hard to measure, but extremely valuable.
J.P. VanderLinden profile photo
  • Really good ROI as our clients are always keen to try new and innovative campaigns that only TerminalOne help us to deploy.
  • We can develop all the internal tools we needed to get the maximum insight we are required by our client to provide them.
Omar MAES profile photo

Screenshots

AdStage
TerminalOne OS

Pricing Details

AdStage

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

TerminalOne OS

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details