Albacross vs. Kwanzoo

It's well-suited to small companies without a dedicated sales force. It helps collect, organize and analyze leads. Perhaps, it adds value to larger teams too, but it has certainly been a valuable addition to us early on in the business when build lead lists and client lists were more challenging. I'm not sure what the current pricing structure is, but it was good value for us at the time of purchase 2 years; pricing has not increased for us since then. So, again, for smaller teams or teams with a limited reach out budget, this may be a suitable option.

Incentivized

Well Suited:

• ABM Targeting
• ABM Reach
• Engagement with Targeted Accounts
• Improved efficiency of retargeting spend
• Full service is available if staff is limited
• Reporting and Analytics
• Connectivity to other engagement platforms
• S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI

• Track companies IP's who are visiting.
• Provides analytics about where they came from and what they did on your site.
• You can find contact info such as name, number and email.
• Unintuitive UI/UX.

Incentivized

• Price
• Tools for analysis
• Data management

Incentivized

• It would be nice to have a direct link on the page that visitors have viewed, so I could quickly check out the site myself.
• It is hard to copy-paste the link on the viewed pages report to actually see which page has been viewed.
• A little complicated to use the whole software when you get started, no clear explanation of concepts.

Incentivized

• The UI is not as intuitive as I would like.
• I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible.

No longer at this company but will absolutely invest with Kwanzoo in my next roll.

They are in Sweden so getting a response back from them is slow and I think their team isn't that big.

Incentivized

More or less, Albacross is similar to their competitors but they have a great support, better data accuracy (subjective), and easy setup.

Incentivized

Incentivized

• Positive ROI through one closed deal identified from Albatross.
• Still uncertain on ROI from account-based marketing campaign developed from Albacross data.

Incentivized

• We managed to reduce costs in about 32% of the customer.
• Increased engagement in ad reach by 18%
• Our team was communicating better

Incentivized