What users are saying about
7 Ratings
4 Ratings
7 Ratings
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Score 8.4 out of 100
4 Ratings
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Score 9.1 out of 100

Likelihood to Recommend

Albacross

It's well-suited to small companies without a dedicated sales force. It helps collect, organize and analyze leads.Perhaps, it adds value to larger teams too, but it has certainly been a valuable addition to us early on in the business when build lead lists and client lists were more challenging.I'm not sure what the current pricing structure is, but it was good value for us at the time of purchase 2 years; pricing has not increased for us since then. So, again, for smaller teams or teams with a limited reach out budget, this may be a suitable option.
Joshua Jagelman | TrustRadius Reviewer

Kwanzoo

Well Suited:
  • ABM Targeting
  • ABM Reach
  • Engagement with Targeted Accounts
  • Improved efficiency of retargeting spend
  • Full service is available if staff is limited
  • Reporting and Analytics
  • Connectivity to other engagement platforms
  • S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI
Gregory Kotovos | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Albacross
Kwanzoo
9.1
Data Transfer
Albacross
Kwanzoo
9.1
DSP integration
Albacross
Kwanzoo
9.1

Ad Campaigns

Albacross
Kwanzoo
9.1
Ad campaign creation
Albacross
Kwanzoo
9.1
Ad deployment
Albacross
Kwanzoo
9.1
Display advertising
Albacross
Kwanzoo
9.1
Ad display and retargeting segmentation
Albacross
Kwanzoo
9.1
Sequence targeting
Albacross
Kwanzoo
9.1

Ad Reporting & Analytics

Albacross
Kwanzoo
8.6
Ad dashboards
Albacross
Kwanzoo
9.1
Ad performance reports
Albacross
Kwanzoo
9.1
Ad conversion tracking
Albacross
Kwanzoo
9.1
Ad attribution reporting
Albacross
Kwanzoo
9.1
Cross-channel ad management
Albacross
Kwanzoo
6.0
Ad forecasting and optimization
Albacross
Kwanzoo
9.1

Pros

Albacross

  • Track companies IP's who are visiting.
  • Provides analytics about where they came from and what they did on your site.
  • You can find contact info such as name, number and email.
  • Unintuitive UI/UX.
Newaz Chowdhury | TrustRadius Reviewer

Kwanzoo

  • Helps to increase leads
  • Tracking engagement
  • Ad assistance
Anonymous | TrustRadius Reviewer

Cons

Albacross

  • It would be nice to have a direct link on the page that visitors have viewed, so I could quickly check out the site myself.
  • It is hard to copy-paste the link on the viewed pages report to actually see which page has been viewed.
  • A little complicated to use the whole software when you get started, no clear explanation of concepts.
Dani S | TrustRadius Reviewer

Kwanzoo

  • The UI is not as intuitive as I would like.
  • I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible.
Gregory Kotovos | TrustRadius Reviewer

Likelihood to Renew

Albacross

No score
No answers yet
No answers on this topic

Kwanzoo

Kwanzoo 9.1
Based on 1 answer
No longer at this company but will absolutely invest with Kwanzoo in my next roll.
Gregory Kotovos | TrustRadius Reviewer

Support Rating

Albacross

Albacross 8.0
Based on 2 answers
They are in Sweden so getting a response back from them is slow and I think their team isn't that big.
Newaz Chowdhury | TrustRadius Reviewer

Kwanzoo

No score
No answers yet
No answers on this topic

Alternatives Considered

Albacross

More or less, Albacross is similar to their competitors but they have a great support, better data accuracy (subjective), and easy setup.
Andrei Zinkevich | TrustRadius Reviewer

Kwanzoo

Proprietary targeting pool, didn't have the breadth of reach at my target accounts outside of tech.Don't have the reporting detail to make adequate decisions on spend and creative
Gregory Kotovos | TrustRadius Reviewer

Return on Investment

Albacross

  • Positive ROI through one closed deal identified from Albatross.
  • Still uncertain on ROI from account-based marketing campaign developed from Albacross data.
Nick Kretz | TrustRadius Reviewer

Kwanzoo

  • Positively it improves communication between customers and sales reps
  • Tracks accounts to assure customers are not forgotten.
Anonymous | TrustRadius Reviewer

Pricing Details

Albacross

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Kwanzoo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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