What users are saying about

Albacross vs Kwanzoo

Albacross
7 Ratings
Kwanzoo
4 Ratings

Albacross

7 Ratings
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Score 8.4 out of 100

Based on 7 reviews and ratings

Kwanzoo

4 Ratings
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Score 9.1 out of 100

Based on 4 reviews and ratings

Likelihood to Recommend

Albacross

It's well-suited to small companies without a dedicated sales force. It helps collect, organize and analyze leads.Perhaps, it adds value to larger teams too, but it has certainly been a valuable addition to us early on in the business when build lead lists and client lists were more challenging.I'm not sure what the current pricing structure is, but it was good value for us at the time of purchase 2 years; pricing has not increased for us since then. So, again, for smaller teams or teams with a limited reach out budget, this may be a suitable option.

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Joshua Jagelman | TrustRadius Reviewer
Joshua Jagelman
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Kwanzoo

Well Suited:
  • ABM Targeting
  • ABM Reach
  • Engagement with Targeted Accounts
  • Improved efficiency of retargeting spend
  • Full service is available if staff is limited
  • Reporting and Analytics
  • Connectivity to other engagement platforms
  • S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI

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Gregory Kotovos | TrustRadius Reviewer
Gregory Kotovos
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Feature Rating Comparison

Ad Network Integration

Albacross
—
Kwanzoo
9.1
Data Transfer
Albacross
—
Kwanzoo
9.1
DSP integration
Albacross
—
Kwanzoo
9.1

Ad Campaigns

Albacross
—
Kwanzoo
9.1
Ad campaign creation
Albacross
—
Kwanzoo
9.1
Ad deployment
Albacross
—
Kwanzoo
9.1
Display advertising
Albacross
—
Kwanzoo
9.1
Ad display and retargeting segmentation
Albacross
—
Kwanzoo
9.1
Sequence targeting
Albacross
—
Kwanzoo
9.1

Ad Reporting & Analytics

Albacross
—
Kwanzoo
8.6
Ad dashboards
Albacross
—
Kwanzoo
9.1
Ad performance reports
Albacross
—
Kwanzoo
9.1
Ad conversion tracking
Albacross
—
Kwanzoo
9.1
Ad attribution reporting
Albacross
—
Kwanzoo
9.1
Cross-channel ad management
Albacross
—
Kwanzoo
6.0
Ad forecasting and optimization
Albacross
—
Kwanzoo
9.1

Pros

Albacross

  • Track companies IP's who are visiting.
  • Provides analytics about where they came from and what they did on your site.
  • You can find contact info such as name, number and email.
  • Unintuitive UI/UX.

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Newaz Chowdhury | TrustRadius Reviewer
Newaz Chowdhury
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Kwanzoo

  • Helps to increase leads
  • Tracking engagement
  • Ad assistance

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Anonymous | TrustRadius Reviewer
Verified User
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Cons

Albacross

  • It would be nice to have a direct link on the page that visitors have viewed, so I could quickly check out the site myself.
  • It is hard to copy-paste the link on the viewed pages report to actually see which page has been viewed.
  • A little complicated to use the whole software when you get started, no clear explanation of concepts.

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Dani S | TrustRadius Reviewer
Dani S
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Kwanzoo

  • The UI is not as intuitive as I would like.
  • I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible.

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Gregory Kotovos | TrustRadius Reviewer
Gregory Kotovos
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Likelihood to Renew

Albacross

No score
No answers yet
No answers on this topic

Kwanzoo

Kwanzoo 9.1
Based on 1 answer
No longer at this company but will absolutely invest with Kwanzoo in my next roll.

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Gregory Kotovos | TrustRadius Reviewer
Gregory Kotovos
View all 1 answers on this topic

Support Rating

Albacross

Albacross 8.0
Based on 2 answers
They are in Sweden so getting a response back from them is slow and I think their team isn't that big.

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Newaz Chowdhury | TrustRadius Reviewer
Newaz Chowdhury
View all 2 answers on this topic

Kwanzoo

No score
No answers yet
No answers on this topic

Alternatives Considered

Albacross

More or less, Albacross is similar to their competitors but they have a great support, better data accuracy (subjective), and easy setup.

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Andrei Zinkevich | TrustRadius Reviewer
Andrei Zinkevich
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Kwanzoo

Proprietary targeting pool, didn't have the breadth of reach at my target accounts outside of tech.Don't have the reporting detail to make adequate decisions on spend and creative

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Gregory Kotovos | TrustRadius Reviewer
Gregory Kotovos
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Return on Investment

Albacross

  • Positive ROI through one closed deal identified from Albatross.
  • Still uncertain on ROI from account-based marketing campaign developed from Albacross data.

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Nick Kretz | TrustRadius Reviewer
Nick Kretz
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Kwanzoo

  • Positively it improves communication between customers and sales reps
  • Tracks accounts to assure customers are not forgotten.

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Anonymous | TrustRadius Reviewer
Verified User
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Pricing Details

Albacross

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Kwanzoo

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Albacross
8.2
Kwanzoo
9.1

Likelihood to Renew

Albacross
—
Kwanzoo
9.1

Support Rating

Albacross
8.0
Kwanzoo
—

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